3. Social Media Boot Camp
11:10 - 12:50 Tomorrow
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
4. content marketing isn’t just a nice idea that will never catch on ….
MARKETING
WEB
CREATIVE
http://bit.ly/2d6zsh8
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
5. Show your personality …
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
23. Cheat the 24 hour new cycle
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
24. Schedule things for the future …
MARKETING
WEB
CREATIVE
http://bit.ly/2iMrfM2
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
25. Embrace the power of Facebook Advertising …
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
26. Location Based Facebook Advertising ….
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
27. Data is King …
MARKETING
WEB
CREATIVE
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
28. its all about using the right tools …
MARKETING
WEB
CREATIVE
ITweetTools Unfollow TagforLikes Followers+
Layout MemeCreator Ripl Meipai+
@one2create
01489 232 312
INFO@ONE2CREATE.CO.UK
We live in a world where Content is more important than ever before.
98% of all the content created since history started was done so in the last 2 years
People buy from people so showcase your team
Blog
social
staff bios
Social Media
If you aren’t on social media you should be
Businesses are shifting more and more spend towards social channels
Use the 80/20 rule
80% of your posts should be non-business related
20% of your posts should be driving traffic to your website and blog
Don’t create content and then decide on an outcome
Think of an outcome and then create content around it
More business page likes, more website visits, etc
Talk about personas
Choose your platforms
Not every platform is right for every business
Facebook - B to C
LinkedIn - B to B
Twitter - Both B to B and B to C
Instagram - Both B to B and B to C
Google + - B to B
Make sure you personal accounts give the right impression. If not, lock them down / secure them!
Include a Twitter or Facebook feed on your website
Use good profile pictures suitable for business
don’t keep the default egg on twitter!
Make sure your platform branding is current
possibly same banner as your website
Change imagery every quarter to keep fresh
Think about the use of your logo and how it looks small
Keep your profiles up to date
remove inactive users on a regular basis
Use Lists to help engage with the right followers
a few tips and tricks
Post different content per platform
Post regularly
Don’t be afraid to insert yourself into conversations and add value
Posts with images have an 87% interaction rate
Less than 40% of business are using images as part of their social strategy
Boost your posts to increase reach
individual platform pricing and set-up applies
Use scheduling software for company specific posts in advance
Ops sourcing “anyone recommend"
What should you talk about?
80/20 rule
there is always something to talk about!
Blogging
If you don’t have a blog on your website get one
A blog is a great way for your business to show its personality
People have started buying from people again
Post 2 or more blogs per month
500 - 2000 words per blog
Google likes 500+ words
People like less than 2000
Blogs with images get more engagement
Make use of the temporal algorithm
We all live in a 24 hour news culture
Our customers are used to getting what they want, when they want it
They have also got a lot less time to listen to you
Become part of the 24 hour news cycle
Talk about what matters to your audience right now
Show them why you should matter to them too
Superbowl 2013
15,000 retweets
Twitter following increased by about 8,000.
20,000 likes on Facebook.
From 2,000 Instagram followers pre-game to 36,000
Super Bowl ad-spurred seven-week contest for the best part of the Oreo
More than 16,000 pictures submitted by consumers as votes for “Cookie” or “Creme,”
Simply Be
A hash tag in front of a word help people to find things in search
Avoid making new hash tags for the wrong reasons
Check hash tags before you use them.
wet wednesday
Hashtags originated on Twitter but not a Twitter function.
A broken plane landed in the Hudson River in early 2009
A Twitter posted with #flight1549.
Somebody else posted with #flight1549 and so on.
For info on the situation, you could do a search on "#flight1549".
89th Oscars in 2017
La La Land the winner !!! —- oops
should have been Moonlight
Oscars blunder from Total Beauty !!
Make a content planner
Monthly schedule of all 80% and 20% posts
Put in all known 24 hour news
Olympics
Clocks changing
Bonfire night
New sta rwars movie
Plan content around that
Then put in 20% content
Benefits of scheduling tools:
Manage timing of posts
Schedule in weeks/months in advance
Reduce admin
Reduce time
Reporting on ROI
Obtain marketing information (demographic/popular posts)
Tools that are available
Buffer - free
Hootsuite - free and paid
Sprout Social - paid
Social Report - premium paid
BUFFER
About Buffer:
Free scheduling platform for up to 5 social accounts
Paid options from $50 per month for more accounts/team members etc)
Can source and schedule content
Reporting available
ACCOUNTS
Click + sign
Select platform
Authorise App
SCHEDULE
Use this to set your timezone and post times
CONTENT
Queue
Post – What do you want to share?
Select the accounts you want the post to go out on
Add text, link, images and click add to queue, share next/now or schedule
View upcoming posts
ANALYTICS
Posts
See basic results (retweets, favourites etc)
Analysis/Insights - upgrade
Facebook advertising is awesome
Set advert types
Post engagement
page likes
website visits
video views
etc
Target your demographics
You can schedule your adverts - advised
A bit about images
Test different images
Advert image size is 600x314 or 1200x628 pixels
Images should include less than 20% text
Character limits are 25 for a headline and 90 of body
Possibly the most powerful of all
drop a pin on an event
set the time parameter and budget
server you adverts to a captive audience
Tyreshop example
I’m doing it right now!
Data is king - use the data that’s all around you
Google analytics / lead forensics
Competitor analysis
Website performance (CRO)
Customer research
social media data
Use a scheduling tool
Get the social media apps on your phone
instant use anywhere
iTweetTools
Follow Friday
Unfollow
TagsforLikes
Followers+
Layout
Meme Creator
Meipai
Ripl