Forecasters predict that if you escaped last year’s extreme winter weather...you may be in for a big surprise. Who will be successful keeping their businesses, communities and homes safe during this season’s severe weather - the most prepared. Join Ken Reeves, Vice President and Director of Forecasting Operations at AccuWeather, and Everbridge as we discuss the winter forecast and how to reach your people quickly in a weather emergency. What you will learn: • Ensuring that your first responders are prepared – before, during and after a hazard strikes • How to reduce risks by planning communications for severe weather in advance • Methods for keeping others informed of facility closures, hazardous conditions and more

1. Mother Nature Strikes Back:
Winter Communication P i iti
Wi t C i ti Priorities
Ken Reeves Lisa Durel
VP and Director of Forecasting Operations Director,
Director Partner Development
AccuWeather Everbridge

2. About Everbridge
• Leader in incident notification systems
• Fast-growing global company with
more than 1,000 clients in more
1 000
than 100 countries
• Serve the Global 2000, healthcare
systems,
systems state and local government
government,
federal government, military, financial
services firms, and universities
• 100% focused on incident notification
solutions that merge technology
and expertise
2

3. Agenda
Part 1: Presentation
• The 2010-11 Winter Weather forecast
2010 11
• Reducing risks by planning communications
• Keeping others informed of facility closures, hazardous conditions,
p g y
and more
Part 2: Q&A
3

4. Mother Nature Strikes Back:
Winter Communication Priorities
Ken Reeves
AccuWeather

5. About AccuWeather®
• The world’s leading commercial weather service
• Global Headquarters and Operations Center in State
College, PA with S
C ll i h Severe W h W i C
Weather Warning Center i
in
Wichita, KS
• Founded in 1962 – A growing company for 48 y
g g y years
• Over 100 Meteorologists - the largest number of
professional weather forecasters under one roof any
place on Earth
• 77 of the Fortune 100, 220 of the Fortune 500 are
clients
• Serve over 500 government agencies, hundreds of
schools
• More than 200,000 clients worldwide

6. Keys of 2010-11 North American winter
• Strong La Nina drives the forecast
• Atlantic and Pacific ocean temperatures help
dictate the steering currents
• Existing dryness
• Outcomes:
• Snowy and cold in North America focused west of central Rockies
• Drought across the south
• Winter wildfires
• Severe winter thunderstorms
6

7. 7

8. Winter of 2007-08
8

9. Winters of 2007-08,1917-18
9

10. Facts about 2007-08 winter
• Greatest single month for tornados in the past 4 years
• More than 200% of normal in January and February
• February 5, 2008 was the top ten active day that year
y , p y y
• In 2008, 2 of the top 4 tornado days occurred in
January and February
• Over 3 billion in weather damage in Illinois alone
10

11. In the media 2007-08 winter
11

12. In the media 2007-08 winter
12

13. 13

14. 14

15. 15

16. Mother Nature Strikes Back:
Winter Communication Priorities
Lisa Durel
Everbridge

17. Message maps
Help
H l you overcome communication pitfalls
i ti itf ll
Message maps are:
• Created prior to crisis events
• W itt at or below a 6th-grade reading l
Written t b l 6th d di level
l
• Specific to one organization
• Written using the 3-3-30 rule
• Sensitive to the needs of different
demographic groups
Message maps allow organizations to
communicate clearly during an emergency

18. Create an effective message mapping strategy
• Consider people affected by your organization
• Walk th
W lk through every possible emergency scenario
h ibl i
• Make choices about types of messages
• Determine channels of communication
• How will these messages be delivered?
• How will you know the message was received?
• Is th
I there a confirmation process?
fi ti ?
• Is an automated system in place?
• Pre-messaging
g g
• Deep background education
• Hone and refine actual message maps

19. Are your first responders prepared to
activate your message?
ti t ?
Key personnel may be unavailable Hail Storms
• Have teams ready for day or late
night hazards
• Take into consideration hazard Lightning
may have effected team member
• Ensure an alternate reliable
decision maker is in place if key
personnel is unavailable due to
hazard or schedule absences
h d h d l b Wind Damage
or illness
19

20. Keep in contact during the event.
• Send updates of hazard
• Survey / Poll for information
• Send info when it DOES NOT
effect XYZ area or facility
• All clear / resume work
• Survey / Poll on returning
to work
20

21. Why the preparation and communication?
• To keep your organization
up and running
• A sense of community within
your organization
• To know what works and
what does not work
• Update your plans for the
similar hazard
21

22. SkyGuard + Aware

23. Incident notification solutions address
common communication challenges
• Communicate quickly easily and
quickly, easily, • Reduce miscommunications and
efficiently with large numbers of control rumors with accurate,
people in minutes, not hours, making consistent messages
sure that the lines of communication
are open
• Satisfy regulatory requirements
• Receive feedback from your with extensive and complete
messages by using polling reporting of communication attempts
ti f i ti tt t
capabilities to know who needs and two-way acknowledgements
immediate assistance or who can from recipients
come to work
• Deliver prepared and timed
• Ensure two-way communications messages to each audience group,
to stay in contact with message by function, by scenario
receivers
i
23

24. Missed anything?
Never fear, the recording and slides from
, g
today’s webinar are just a click away.
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Reminder
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to register your credit.
i di
Item Number (Schedule II): 26.3
Activity Group: A
1 Point for each webinar
24

25. Communication
Contact information resources
White papers, literature, case studies
www.everbridge.com/resources
Ken Reeves Upcoming webinars:
System Demo (December 14)
reeves@accuweather.com
@ th www.everbridge.com/webinars
b id / bi
1.814.235.8751
Follow us:
blog.everbridge.com
g g
Lisa Durel twitter.com/everbridge
facebook.com/everbridgeinc
lisa.durel@everbridge.com youtube.com/user/everbridge
1.818.230.9700
Marc Ladin
marc.ladin@everbridge.com
marc ladin@everbridge com
1.818.230.9700

26. Happy Holidays!