Analysis of make my trip

2. INTRODUCTION
Make MyTrip.com, India’s leading an online travel company was
founded in the year 2000 by Mr. Deep Kalra offering airline tickets,
hotel reservations, car rentals, travel packages and holidays in India.
It caters to the Indian Market in the USA, UK and Australia. It has
offices in Gurgoan, New York and Sydney.
Make my trip is 24X7 on line portal for travel needs.
Largest e-commerce company in its year of launch 2000
In Dec. 2007, MakeMyTrip won the “best Online Travel Agency in
India” award from Galileo Express Travel World.
Initial focus on NRI customer in US and worldwide with market pot
of 1.5 billion USD.

3. offerings
Air Travel
•Domestic : Within India
•International : From India
•Inbound : Overseas to India
•Transactions : 1,766,905
•77% of Net Revenues
Hotel and Packages
•Hotels : Domestic and Int’l
•Packages :
–Domestic and Int’l
–Conferences and Events
•Transactions : 109,672
•20% of Net Revenues
Other Segments
•Rail
•Bus
•Car
•Ancillary Services/Products
•Rail Transactions : 185,948
•Bus Transactions : 57,529
•3% of Net Revenues

4. 4 P’s Analysis

5. 3 P’S OF SERVICE MARKETING

6. ARA (ACQUISITION/RETENTION/ADD ON SERVICES)

7. Business Model
Offering
System
Interaction
Interface
Search Engine
Booking Facility
CRM
Airline tickets
Hotel reservations
Holiday packages
Railways tickets
Bus tickets
Car rentals
Customer care
support
Website UI
Travel
Executives
Call Centers
Makemytrip.com
Makemytrip store

8. Market Share
48%
24%
18%
10%

9. Marketing Strategy
Customer focus
with operational
efficiency and
customer intimacy.
Target Market
More than 14 million
NRI Population in
U.S., Europe and
Asia.
More than 9 million
Indians customers
travel abroad.
International and
Domestic Holiday
packages increasing

10. Advertising
& Communication Strategy
MMT’s advertising and communication
strategy on three pillars---
1. Convenience of 24/7 service
2. Reliability
3. Competitive Pricing
Promoting services with strategic alliances
with brands like Coke, Sify.com, Maruti Udyog,
Nokia etc.

11. Position in the Market
MMT position as a single portal for all travel and
accommodation needs. Its appeal reliable travel
booking with Excellency.
MMT aims to position itself total provider solution with
convenience as key drive its strategy to attain the cost
leadership which will help is to sustain growing
competition in the future.
Being the entrant and cost leader the company will
able to achieve sustainable advantage.