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STRATEGIES FOR CURATING 
CONTENT 
#ContentRemix
1980 
More time 
Less content 
2010 
Less time 
∞ content 
#ContentRemix
One minute on the web 
450,000 tweets 
70,000 photos on Instagram 
210,000 photos on Facebook 
6 articles on Wikipedia 
4,...
INFOXICATION 
#ContentRemix
#ContentRemix
#ContentRemix 
CONTENT CURATION
#ContentRemix
¿WHAT’S IT FOR? 
• For your blog 
• As means of 
communication 
• To write a book 
• For business 
• To search for a job 
...
NEW PARADIGMS 
Support has gone mobile 
Consumption has become fragmented 
Brevity has become value 
#ContentRemix
CURATION PROCESS 
1. Content 
2. Reliable sources 
3. Filter 
4. Grouping 
5. Distribution 
#ContentRemix
“CONTENT IS KING, 
#ContentRemix 
DISTRIBUTION IS THE QUEEN”
CONTENT CURATION SERVICES 
Everypost 
Scoop.it 
GetPrismatic 
Pocket 
Reddit 
Paper.li 
Hootsuite 
Feedly 
Netvibes 
Menéa...
#ContentRemix 
AUTOMATIC 
TYPES OF TOOLS 
aggregation 
PERSONALIZED feeds 
MANAGEMENT 
publishing
HOW TO CREATE A WORK 
PLAN? 
#ContentRemix
#ContentRemix 
Define objectives 
Select tools 
Search for sources and categorize them 
ORGANIZE YOUR HOURS 
Segment your ...
CONTENT CURATION IS AN 
OPPORTUNITY FOR A 
SPECIALIZATION 
#ContentRemix
FIVE IDEAS FOR YOUR 
STRATEGY 
#ContentRemix
#ContentRemix 
1- FIND ORIGINAL SOURCES
#ContentRemix 
2- ANALYZE AUDIENCES
#ContentRemix 
3- PRACTICE WITH TITLES
4- FIND YOUR STYLE 
#ContentRemix
5- MAKE IT SIMPLE AND HAVE 
PATIENCE 
#ContentRemix
THANK YOU VERY 
MUCH! 
@jorgeheili 
@everypost
Everypost Webinar "Strategies for Curating Content"
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Everypost Webinar "Strategies for Curating Content"

30 years ago, information was scarce and time was plentiful. The internet has reversed this equation. Society has little free time and an overabundance of information impossible of processing. For that, you need to adopt habits and tools to sort content and to better capitalize on the redistribution of information. Curating quality content is one of the prestigious challenges addressed by brands to improve audience engagement.

Speaker: Jorge Heili
Heili is Media Manager in Everypost and partner at Dos al Cubo.
Former director of Infobae.com (Argentina), former director of CadenaSER.com (Spain), consultant specializing in digital media, with working experience in 7 countries. University Professor of "Digital Journalism and Cybercultures" in UAI.

Everypost Webinar "Strategies for Curating Content"

  1. 1. STRATEGIES FOR CURATING CONTENT #ContentRemix
  2. 2. 1980 More time Less content 2010 Less time ∞ content #ContentRemix
  3. 3. One minute on the web 450,000 tweets 70,000 photos on Instagram 210,000 photos on Facebook 6 articles on Wikipedia 4,700,000 blog posts 100 hours of video on YouTube 570 new web sites 204,000,000 e-mails #ContentRemix
  4. 4. INFOXICATION #ContentRemix
  5. 5. #ContentRemix
  6. 6. #ContentRemix CONTENT CURATION
  7. 7. #ContentRemix
  8. 8. ¿WHAT’S IT FOR? • For your blog • As means of communication • To write a book • For business • To search for a job • To learn • To gain an audience • To be a digital star #ContentRemix
  9. 9. NEW PARADIGMS Support has gone mobile Consumption has become fragmented Brevity has become value #ContentRemix
  10. 10. CURATION PROCESS 1. Content 2. Reliable sources 3. Filter 4. Grouping 5. Distribution #ContentRemix
  11. 11. “CONTENT IS KING, #ContentRemix DISTRIBUTION IS THE QUEEN”
  12. 12. CONTENT CURATION SERVICES Everypost Scoop.it GetPrismatic Pocket Reddit Paper.li Hootsuite Feedly Netvibes Menéame Storify Evernote Flipboard Bufer Collex Stumble Upon #ContentRemix
  13. 13. #ContentRemix AUTOMATIC TYPES OF TOOLS aggregation PERSONALIZED feeds MANAGEMENT publishing
  14. 14. HOW TO CREATE A WORK PLAN? #ContentRemix
  15. 15. #ContentRemix Define objectives Select tools Search for sources and categorize them ORGANIZE YOUR HOURS Segment your audience per social network Add value to content CREATE YOUR OWN CONTENT
  16. 16. CONTENT CURATION IS AN OPPORTUNITY FOR A SPECIALIZATION #ContentRemix
  17. 17. FIVE IDEAS FOR YOUR STRATEGY #ContentRemix
  18. 18. #ContentRemix 1- FIND ORIGINAL SOURCES
  19. 19. #ContentRemix 2- ANALYZE AUDIENCES
  20. 20. #ContentRemix 3- PRACTICE WITH TITLES
  21. 21. 4- FIND YOUR STYLE #ContentRemix
  22. 22. 5- MAKE IT SIMPLE AND HAVE PATIENCE #ContentRemix
  23. 23. THANK YOU VERY MUCH! @jorgeheili @everypost

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