30 years ago, information was scarce and time was plentiful. The internet has reversed this equation. Society has little free time and an overabundance of information impossible of processing. For that, you need to adopt habits and tools to sort content and to better capitalize on the redistribution of information. Curating quality content is one of the prestigious challenges addressed by brands to improve audience engagement.
Speaker: Jorge Heili
Heili is Media Manager in Everypost and partner at Dos al Cubo.
Former director of Infobae.com (Argentina), former director of CadenaSER.com (Spain), consultant specializing in digital media, with working experience in 7 countries. University Professor of "Digital Journalism and Cybercultures" in UAI.