2. The w00t! user is…
Loyal 76% of users visit our sites at least once a week;
Passionate 80% say they’re very or extremely passionate about our sites
An advocate 87% are likely or very likely to recommend our sites to friends
Young & Male Skewed Hard To Reach
80% 14-34 51% watch less than 2hrs TV on average per day
72% Male 58% read a newspaper once a month or less, 30% never read them
Sociable Always online
62% go to a bar or club at least once a week 96% online 3+ hours a day
34% eat out at least once a week 31% online 7+ hours a day
Influential Committed
55% say they are usually the first to try new 69% feel our sites have exclusive content they can’t get anywhere else
brands within their peer group 57% say our sites are a vital part of their daily media
A Heavy Consumer (once a month or more) A huge fan
52% buy clothes 94% agree our sites are innovative
46% go to the cinema 95% say they’re fun
42% buy music 95% say they’re trustworthy
40% buy DVD’s 93% say they’re leading edge
27% buy videogames
Source: Skopos user insight study Q2/ Q3 2009 | Base 2,872 respondents
Call 020 7580 2095 or email sales@w00tmedia.net for more details
4. Music
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
This site is attracting a true cult following. In the ultimate intimate gig, amazing bands including Doves, Maximo Park,
BLACK CAB SESSIONS Fleet Foxes & more perform acoustically in a one‐off session during a black cab ride.
18 ‐ 34 M/F 80,000 300,000 Bespoke Packages Only
A huge music community online, including the main BuzzNet platform and sites such as StereoGum,
BUZZNET Absolute Punk, Idolator and Qloud.
18 ‐ 34 M/F 750,000 15,000,000 £8 £10 £12
Combined with its counterpart offline magazine, Clash has rapidly become a leading site for news and information on
CLASH MUSIC indie and rock bands.
18 ‐ 24 M/F 125,000 400,000 £20 £20 £20
The official site of the legendary dance music festival, this is a chance to engage with fans as they plan and reminisce
CREAMFIELDS about their experiences of the summer.
18‐34 M/F 140,000 825,000 £10 £10 £12
Now approaching their 10th birthday, DiS concerns itself mainly with indie / alt music but is open to all genres. Users are
DROWNED IN SOUND loyal and knowledgeable with 41% visiting 10+ times per month & 5,000 members with over 1,000 forum posts each.
18 ‐ 34 M/F 300,000 2,200,000 £8 £10 £12
The biggest and most respected Drum & Bass site online, with a core audience of 18 ‐ 24 young, urban males with a
DRUM & BASS ARENA fixation for the latest music, fashion and technology.
18 ‐ 24 M 150,000 3,300,000 £8 £10 £12
One of the world's leading music publications, Pitchfork has earned a peerless reputation as a trusted tastemaker. Content
PITCHFORK includes breaking music news, in‐depth features, streaming audio & video and original video programming on Pitchfork.tv
18—35 M 150,000 2,000,000 £8 £10 £12
An amazing music discovery tool, HypeM keeps track of what the most important music bloggers write about
THE HYPE MACHINE and then presents what they discuss for easy analysis & consumption through a streaming player.
18 ‐ 24 M 170,000 1,500,000 £8 £10 £12
Gentleman’s cultural almanac focusing on music & film, filling the gap between the day‐glo nonsense of the NME
THE QUIETUS and the repeat to fade dinosaur dissections of Q, Mojo, Uncut etc...
25 ‐ 34 M 125,000 600,000 £8 £10 £12
The largest dance download site in Europe, with 9,500 labels and 250,000 tracks hosted ‐ many of which are live
TRACK IT DOWN or exclusive performances. Essential for the dance music fan.
18 ‐ 34 M/F 250,000 1,300,000 X £10 X
Home to the latest news, videos, pictures and up close & personal info straight from the artist, providing
UNIVERSAL MUSIC access to several hundred thousand passionate & loyal music fans . You can target by genre or specific artist.
13 ‐ 44 M/F 700,000 7,000,000 £8 £10 £12
This official site provides an opportunity for advertisers to generate an affinity with one of the most prestigious
V‐FESTIVAL festivals in the UK. (Stats apply to festival period).
18 ‐ 34 M/F 500,000 4,900,000 X £10 £12
The home of music festivals on the internet & the most widely used and highly regarded site of it’s kind. Over the
VIRTUAL FESTIVALS last 10 years it has grown into lifestyle portal aggregating the entire festival marketplace & community into a single website.
18‐34 M/F 280,000 1,000,000 £12 £12 £14
we7 is an online jukebox that lets users listen to & share all the music they want for free & legally. It is already the #1
WE7 UK music website by pageviews and has an incredibly engaged user base, with an average dwell time per visit of over 30 mins.
14‐44 M/F 2,500,000 35,000,000 £4 £3 £8
Run of Music 6,220,000 75,325,000 £6 £8 £10
Call 020 7580 2095 or email sales@w00tmedia.net for more details
5. Nightlife
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
Supported by some of the biggest DJs and global clubbing brands, b@ streams exclusive and live high‐definition
BE AT.TV video straight from the decks of the world’s leading clubs.
18 ‐ 34 M/F 30,000 300,000 £12 X £15
The UK's #1 Entertainment‐Nightlife site for 12 months solid, as scored by Hitwise. Users can run their entire
DONTSTAYIN social life from the DSI site.
18 ‐ 34 M/F 850,000 10,000,000 X £10 £12
16 regional sites make up the ItchyCity network, complementing their guide books and magazines to reach a key
ITCHY CITY 18‐24 year old market.
18 ‐ 34 M/F 250,000 1,500,000 £12 £15 £15
Focused purely on running high profile parties and nightclub events, LP attracts a highly sociable audience of
LONDON PARTIES London‐centric 18‐35 year olds planning their nights out.
18 ‐ 34 M/F 65,000 650,000 £12 £15 £15
100% independent online magazine devoted to dance music and club culture; their users are high‐end, more
RESIDENT ADVISOR likely found in Berlin than Basingstoke.
18 ‐ 34 M/F 500,000 5,000,000 £10 £12 £15
Run of Nightlife
1,695,000 17,450,000 £6 £8 £10
Call 020 7580 2095 or email sales@w00tmedia.net for more details
6. Gaming
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
Produced by a dedicated in‐house team, Eurogamer is the most respected European video games website; it
EUROGAMER features news, reviews, online TV and a thriving community.
16 ‐ 34 M 2,300,000 13,000,000 £12 £12 £18
Premiere online gaming magazine that caters to content on all platforms. Users visit daily to get their fix of news
GAMERS HELL & reviews as well as downloads of patches and games.
16 ‐ 34 M 325,000 1,600,000 £6 £8 £10
GameShadow provides users with a one‐stop, free solution to all of their needs. They can automatically download
GAMESHADOW patches, maps, mods and upgrades to all of their games.
16 ‐ 34 M 250,000 3,000,000 £6 £8 £10
With massive reach and key sites such as Destructoid, GameShark, Sony Online Entertainment, 360Voice
INTERGI NETWORK & GamersFirst, Intergi is one of the biggest global gaming networks.
16 ‐ 34 M 500,000 11,000,000 £6 £8 £10
Reaching a primarily teenage market, Maid Marian offers free 3D games with no software to download ‐
MAID MARIAN a perfect way for youngsters to learn about online gaming.
13 ‐ 18 M/F 200,000 750,000 £6 £8 X
A serious gaming website that caters to the needs of a community of hard‐core gamers. Users purchase 2 or
PLAY.TM & JOLT more games per month and are typically 17‐35 year old men.
16 ‐ 34 M 200,000 1,300,000 £6 £8 £10
Stratics is a network of sites and message‐boards that is wholly dedicated to Massively Multiplayer
STRATICS enthusiasts. Many publishers host official forums on the network.
16 ‐ 34 M 330,000 7,700,000 X £8 £10
Run of Gaming 4,105,000 38,350,000 £6 £8 £10
Consumer Tech
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
With no industry ties, HEXUS has established itself as a leading UK, independent technology news, reviews
HEXUS and community site.
18 ‐ 34 M 250,000 3,000,000 £15 £20 £25
Firebox scours the world for products that are inspirational, quirky, bizarre and downright fun, meaning they appeal
FIREBOX to the big kid in all of us. Advertisers can get involved in promotions, competitions and more.
18—34 M/F 500,000 3,500,000 BESPOKE CAMPAIGNS ONLY
Call 020 7580 2095 or email sales@w00tmedia.net for more details
7. Tastemakers
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
Don't Panic is the unique, free publication found in hand selected shops, bars, uni's and art spaces. The site is the
DON'T PANIC hub of all the users activity.
18 ‐ 34 M/F 30,000 350,000 £20 £20 £20
Flavorpill is an online network of email magazines and sites specialising in filtered cultural content, delivering it to
FLAVORPILL an informed audience through digital media & special projects.
25 ‐ 34 M/F 45,000 140,000 Bespoke Packages Only
An online & print magazine by young people, for young people. They describe themselves as the antidote to music press
PLATFORM run by 40‐year‐olds who think Kaiser Chiefs are down with the kids & the remedy to the ill‐fated youth magazine market.
16‐24 M/F 100,000 600,000 X £20 £20
100% independent online magazine devoted to dance music and club culture; their users are high‐end, more
RESIDENT ADVISOR likely found travelling over to Berlin than Basingstoke.
18 ‐ 34 M/F 500,000 5,000,000 £10 £12 £15
The magazine of choice for the so‐called Skins / MySpace / ADD / Messenger generation has a brand new website;
SUPER SUPER launching in September 2009 it will extend the influence of the brand credited with ‘driving the next wave of youth culture’.
14 ‐ 30 M/F 10,000 50,000 X £20 £20
A team of writers, fashionistas, graphic designers and marketing veterans, who publish a daily email and
URBAN JUNKIES website about how to get the best out of living in London and Barcelona.
25 ‐ 34 M/F 75,000 500,000 £30 £30 £30
Delivering editorial and collective opinion of the best shops, bars, restaurants, hotels, spas and more for both
URBAN PATH London & Paris.
25 ‐ 34 M/F 235,000 1,030,000 £12 £15 £15
WE KNOW WHAT YOU Christopher James' photo's have been featured in i‐D, Dazed & Confused, Vogue and Nylon. WKWYDLN
18 ‐ 34 M/F 10,000 40,000 X £15 £15
DID LAST NIGHT is his photo‐blog, recording the coolest events in London.
Run of Tastemakers 995,000 7,660,000 £POA £POA £POA
Call 020 7580 2095 or email sales@w00tmedia.net for more details
8. Comedy
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
B3TA Right at the heart of the web; the infamous messageboard and weekly newsletter that has launched countless virals & memes. 18 ‐ 34 M 155,000 1,000,000 Newsletter Only
Creating a new concept, "Social Betworking"; Bragster is often described as Facebook meets Jackass
BRAGSTER with users competing to win bets & bragging rights.
18 ‐ 24 M/F 120,000 625,000 X X £10
Backed by Will Ferrell in the US and Matt Lucas & David Walliams in the UK, FoD is one of the most popular
FUNNY OR DIE comedy sites on the web. The UK site includes exclusive high quality material, such as 12 brand new episodes of Rock Profile.
16‐34 M/F 190,000 620,000 X £8 £10
The oldest and still largest Flash portal on the web, Newgrounds has over 1 million members that contribute,
NEWGROUNDS watch and rate toons, games, music and more.
16 ‐ 24 M 100,000 5,000,000 £6 £8 £10
Launched in April 2007, The Daily Mash is the most popular UK satircal news site, covering politics, media,
THE DAILY MASH culture & sport with spoof stories, comment and opinions.
25 ‐ 44 M 300,000 3,000,000 £6 £8 £10
The epitome of a 'cult' site, Weebl's animations & games are famous across the internet
WEEBL'S STUFF and engage a key 16‐20 year old audience.
16 ‐ 24 M/F 600,000 6,000,000 £6 £8 £10
Run of Comedy 1,440,000 15,945,000 £6 £8 £10
Call 020 7580 2095 or email sales@w00tmedia.net for more details
9. Pop Culture
PUBLISHER SYNOPSIS AUDIENCE USERS IMPRESSIONS 120x600 728x90 300x250
Celebuzz powers both its own site and the likes of CelebSlam, Concrete Loop, Go Fug Yourself, Hollywood Tuna,
CELEBUZZ Socialite Life, The Superficial and What Would Tyler Durden Do?
18‐34 M/F 2,545,000 22.735,000 £6 £8 £10
Superbrands 8th coolest online media property presents 16‐34 users with alternative entertainment news focused
HOLY MOLY on celebrities from the world of Film, TV and Music.
16‐34 M/F 500,000 4,000,000 £6 £8 £10
This site streams full length, uninterrupted feature films on demand. They believe that this is the future of film distribution,
INDIE MOVIES ONLINE especially for the many overlooked indie gems that deserve a wider audience.
18‐34 M/F 125,000 1,000,000 X X £12
One of the most highly trafficked celeb news and entertainment sites on the net, Just Jared is knowledgeable
JUST JARED and passionately pro‐celebrity.
18‐34 M/F 660,000 6,450,000 £6 £8 £10
JAST JARED JR. An extension to the main site, catering for a younger audience with an emphasis on film, television and music. 13‐24 M/F 60,000 930,000 £6 £8 £10
PLAYBOY Now re‐launched as a male interest portal, the famous brand advises those who want to live the Playboy lifestyle. 18 ‐ 34 M 90,000 370,000 £6 £8 £10
The original gossip newsletter and newly re‐tooled website reaches a 50/50 male / female audience of pop culture
POPBITCH obsessives aged 20 ‐ 40 years old.
18‐34 M/F 300,000 2,200,000 £6 £8 £10
A sister site to Stereogum, focussed solely on visual entertainment in the form of TV, Web Programming,
VIDEOGUM Viral Videos and Games.
18+ M 55,000 1,800,000 £6 £8 £10
The new name for Refresh.com is positioned as the best bits of a glossy teen magazine and a social network. Daily 14—19 M/F
YUXXY updated content mixed with interactive features keeps loyal users coming back.
315,000 5,400,000 £6 £8 £10
Run of Pop Culture 4,650,000 44,645,000 £6 £8 £10
Call 020 7580 2095 or email sales@w00tmedia.net for more details
