Experience and commerce interweave to drive results for today's leading brands. See what Adobe has to say about this exciting acquisition.

1. #evolve18
EXPERIENCE DRIVEN
COMMERCE MAGENTO & ADOBE
Errol Denger
Director, Experience Driven Commerce

2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Undisputed leadership in designing and
delivering great customer experiences
World’s #1 Commerce Platform for
brands across B2C and B2B

3. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18

4. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BRANDT h e E x p e r i e n c e i s t h e B R A N D

5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Source: DLD Keynote 2018 Scott Galloway, Gartner L2 Research (A MUST
WATCH)
24% Retail
Growth
33% Cloud Revenue
44% eCommerce Sales
70% Voice Share
62% Prime Households
4% Retail Sales
55% Black Friday
58% Voter Turnout
Amazon’s success is
driven by their customer
obsession and continuous
innovation strategy
 70 Private Label Brands
 65 Clothing
 398 million products
 50 M products via
2 day shipping
 400,000 customers
AMAZON
GROCERY
AMAZON B2B
AMAZON
BRANDS
*United States % amounts
We see our customers
as invited guests to a
party, and we are the
hosts. It’s our job every
day to make every
aspect of the customer
experience better” Jeff
Bezos

6. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
Shopping is about making choices…. And it’s marketing’s job to help
guide those choices
The term "Moment of Truth" was coined by Procter & Gamble in 2005
to define the first interaction between a shopper and a product on a
store's shelf.

7. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The digital world and societal
forces are reshaping how
consumers make choices
We check our phones 150 times
per day
Mobile sessions average 1 minute
10 seconds
7

8. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Technology and mobile has forever changed what
we expect of brands. It's fractured the consumer
journey into hundreds of real-time, intent-driven
micro-moments.
Each micro-moment represents a ‘choice’ creating
an opportunity for brands to influence and help
guide our decisions
8
Consumers in the Micro-Moment, Google/Ipsos, US, March 2015, n=5,398, based on internet

9. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Our brains have adapted to this new digital
world, and we're neurologically different as a
result.
9

10. POST PURCHASE
“How do I obtain simple
and seamless support?”
PURCHASE
“I want a frictionless
buying process.”
SHOP
“What is the right product?”
DISCOVERY
“How can I address my need?”
AWARENESS
“I have a need.”
animation.

11. I feel positively about
this
brand and understand its
potential value as a
solution.
CUSTOMER GOALS
AWARENESS
“I have a need.”
animation.

12. I can better understand
the value of this product
to meet my needs.
DISCOVERY
“How can I address my need?”AWARENESS
“I have a need.”
CUSTOMER GOALS
animation.

13. CUSTOMER GOALS
I have all the information
I need to make a
decision
about purchasing.
SHOP
“What is the right product?”DISCOVERY
“How can I address my need?”
AWARENESS
“I have a need.”
animation.

14. PURCHASE
“I want a frictionless buying
process.”
SHOP
“What is the right product?”
DISCOVERY
“How can I address my need?”
AWARENESS
“I have a need.”
animation.

15. PURCHASE
“I want a
frictionless buying
process.”
SHOP
“What is the right
product?”
DISCOVERY
“How can I address my need?”
AWARENESS
“I have a need.”
POST PURCHASE
“How do I obtain simple and seamless support?”
I was easily able to get
support for using or
returning a product.
Using the product is an
enjoyable experience
that
makes my life better.
OR
CUSTOMER GOALS
animation.

16. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
1
6
So what are examples of great
experiences?
They are inspiring
They are helpful
They solve problems
They save time and reduce
friction
They enhance the post-purchase experiue

17. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
17
The commerce experience starts before customers enter
your site
70 million monthly active users who have
demonstrated an interest in buying products they “pin”
AWARENESS
“I have a need.”
Social properties and affiliates
play important role in
awareness and discovery
Understand the moment
and make it actionable

18. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Shoppable Content Spans All Digital ChannelsDISCOVERY
“How can I address my need?”

19. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
9
…and increasingly extends into physical environments
DISCOVERY
“How can I address my need?”

20. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
ATCO Energy guides
customers through
the configuration of
the perfect energy
solution
SHOP
“What is the right
product?”

21. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Subscription & IoT Business Models Are EvolvingSHOP
“What is the right
product?”

22. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Conversational Commerce is Real
SHOP
“What is the right
product?”

23. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
The Checkout’s Obituary Has Been Written
PURCHASE
“I want a
frictionless buying
process.”

24. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
The Unconscious Checkout Gets Physical Too
PURCHASE
“I want a
frictionless buying
process.”

25. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Consumers Delivery Expectations Continue to Rise
POST PURCHASE

26. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Delivery Innovations Lower eCommerce Adoption Barriers

27. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
27
Experience Driven Commerce provides a comprehensive and flexible platform
to Make Every Moment Personal and Every Experience Shoppable
• Search
• Display
• Video
• Omni-
Experience
• Content
• Personalization
• Marketing
• Search &
Merchandising
• Visual
configuration
• Commerce
Optimization
• Shopping &
Transacting
• Order
Management
• Payment &
Fulfillment
• Customer
Dialogs
• Remarketing
• Service &
Support
AWARENESS
“I have a need.”
DISCOVERY
“How can I address my need?”
SHOP
“What is the right product?”
PURCHASE
“I want a frictionless buying process.”
POST PURCHASE
“How do I obtain simple and seamless support?”

28. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
Online Mobile MarketplaceSocial In-Store Call Center
B2C B2B B2B/B2C
Terms Franchise ServicesTransaction Subscription
Multi-
geography
Multi-languageMulti-brand Multi-store
Digital Physical
Vision
Adobe and Magento provide an end-to-end platform to manage, personalize, and
optimize the commerce experience across every touch point
Every Industry

29. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#evolve18
Fluid Experience Delivery
HEADLESS HYBRID FULL EXPERIENCE
Adaptable Commerce Processes & Business Logic (I/O Runtime)
Commerce Experiences & Components
Adobe Sensei & Experience Data Models
Experience Driven Commerce for Magento Cloud Offering
AnalyticsExperience
Manager
Target

30. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
30
Experience League is Adobe’s new customer enablement program, deeply
personalized for you to see instant value from Adobe Experience Cloud.
Intelligent Guidance
recommending step-by-
step essential skill
learning to boost talent
growth
Connecting you to a
Community of
150,000+ peers to get
you answers in
minutes
One location to
Connect with
Experts ready to
work with your
company
Insights empowering
you and your
business to stay at
the forefront of digital
transformation

31. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. experienceleague.adobe.com

32. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Redefining Experiences and Commerce
32
• Supports every business
scenario: SMB to
Enterprise, B2B and B2C
• Full LOB empowerment of
the entire experience
simplifies management
and improves agility
• Flexible and extensible
platform accelerates
innovation
• Every great experience is
built on content and data
• Embed commerce into
every part of the
customer experience
across all touch points
• Personalize experiences
based on deep insights
and real-time context
Personalized and
Shoppable
Experiences
Optimize Revenue Unparalleled Agility Rapid Time to
Value
• Rapid time to value with
6 month average
deployment time
• 315K+ Developers
• 3K out-of-the-box
extensions
• 350+ Systems
Integrators
• Monitor business health
to deploy the right digital,
marketing, and
merchandising tactics
• Adobe Sensei
continuously optimizes
against business
objectives
• Cost effectively execute
the perfect order across
every channel

33. #evolve18
THANK YOU!