Are Your Titles Irresistibly Click Worthy? - SESNY 2012

•Télécharger en tant que PPTX, PDF•

2 j'aime•915 vues

Evolving SEO

See http://mz.cm/seo-titles for more!!

Technologie Design

Click Through Rate Optimization

@dan_shure
www.evolvingseo.com

Titles -> 80/20 Rule

@dan_shure
www.evolvingseo.com

NOISE!!!

@dan_shure
www.evolvingseo.com

Your Content Can Be GREAT.

@dan_shure
www.evolvingseo.com

But when you tweet it, share it, post
it… are you only getting this?

@dan_shure
www.evolvingseo.com

Whooops Wrong Crickets…

@dan_shure
www.evolvingseo.com

*Ahem* Are you only getting THIS?

@dan_shure
www.evolvingseo.com

Wrong Cricket AGAIN.

@dan_shure
www.evolvingseo.com

Slides. #Fail - sorry

@dan_shure
www.evolvingseo.com

Are Your Titles
Irresistibly Click Worthy?

@dan_shure
www.evolvingseo.com

7 Ingredients of a Click Worthy Title

http://mz.cm/seo-titles

@dan_shure
www.evolvingseo.com

1. Curiosity
4 elements

@dan_shure
www.evolvingseo.com

1. Curiosity - unexpected

@dan_shure
www.evolvingseo.com

1. Curiosity – incomplete thought

@dan_shure
www.evolvingseo.com

1. Curiosity – present a conflict

@dan_shure
www.evolvingseo.com

1. Curiosity – state what
something isn’t

@dan_shure
www.evolvingseo.com

2. Benefit

@dan_shure
www.evolvingseo.com

3. Emotion

@dan_shure
www.evolvingseo.com

4. Tangible

@dan_shure
www.evolvingseo.com

5. Appearance

@dan_shure
www.evolvingseo.com

6. Sound

@dan_shure
www.evolvingseo.com

7. Expectations

@dan_shure
www.evolvingseo.com

What About The SEO?

@dan_shure
www.evolvingseo.com

This Kind of SEO?

@dan_shure
www.evolvingseo.com

THIS kind of SEO.

Image credit: someone on the web

@dan_shure
www.evolvingseo.com

THIS kind of SEO.

Image credit: the dog

@dan_shure
www.evolvingseo.com

Optimize These 3 Things
1.Title Tag – CTR / Rankings
2.URL – Keywords / Concise
3.Top Header <H1> - Harmonize w/title

50% for SEO 50% for CLICKS

@dan_shure
www.evolvingseo.com

Be Mindful of How Your Titles
Appear Around the Web

Four Places

1. SERPs
2. Twitter
3. Facebook
4. Google Plus

@dan_shure
www.evolvingseo.com

The SERPs

@dan_shure
www.evolvingseo.com

Facebook

@dan_shure
www.evolvingseo.com

USE THE OPEN GRAPH

Nuff said…

@dan_shure
www.evolvingseo.com

Google Plus

@dan_shure
www.evolvingseo.com

Analyze Your CTR

@dan_shure
www.evolvingseo.com

Use Bit.ly for Social Media

@dan_shure
www.evolvingseo.com

Use Webmaster Tools for SERPs

@dan_shure
www.evolvingseo.com

Practice!!

@dan_shure
www.evolvingseo.com

Re-write other people’s
titles in Tweets

@dan_shure
www.evolvingseo.com

Study Places Where Different
Articles By Different Authors Get
Mixed Together

@dan_shure
www.evolvingseo.com

Inbound.org

@dan_shure
www.evolvingseo.com

Most often it’s the best titled posts
that rise to the top of inbound, or
hacker news etc

@dan_shure
www.evolvingseo.com

Results!!

@dan_shure
www.evolvingseo.com

Just Last Night

@dan_shure
www.evolvingseo.com

Lots More Resources

http://mz.cm/seo-titles

@dan_shure
www.evolvingseo.com

Follow Me

@dan_shure

@dan_shure
www.evolvingseo.com

Thanks!!

@dan_shure
www.evolvingseo.com

Contenu connexe

Plus de Evolving SEO

Create, Organize, Market, Measure Content - Newport Interactive Marketers 2013

Evolving SEO

Hands On WordPress SEO Mozinar - June 4, 2013

Evolving SEO

Analytics For SEOs - Mozcation Portsmouth 11/7/12

Evolving SEO

Twitter For Education and Private Schools - Webinar 10/23/12

Evolving SEO

Thought Leadership & Marketing Your Startup

Evolving SEO

Case Study: Mysterious Google Search [Fave]

Evolving SEO

Natural Language Movie Queries - Bing vs Google

Evolving SEO

Plus de Evolving SEO (7)

Create, Organize, Market, Measure Content - Newport Interactive Marketers 2013

Hands On WordPress SEO Mozinar - June 4, 2013

Analytics For SEOs - Mozcation Portsmouth 11/7/12

Twitter For Education and Private Schools - Webinar 10/23/12

Thought Leadership & Marketing Your Startup

Case Study: Mysterious Google Search [Fave]

Natural Language Movie Queries - Bing vs Google

Dernier

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Delhi Call girls

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Finology Group – Insurtech Innovation Award 2024

The Digital Insurer

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Dernier (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Artificial Intelligence: Facts and Myths

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Automating Google Workspace (GWS) & more with Apps Script

Finology Group – Insurtech Innovation Award 2024

Boost PC performance: How more available memory can improve productivity

Exploring the Future Potential of AI-Enabled Smartphone Processors

Handwritten Text Recognition for manuscripts and early printed texts

Breaking the Kubernetes Kill Chain: Host Path Mount

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

[2024]Digital Global Overview Report 2024 Meltwater.pdf

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

The 7 Things I Know About Cyber Security After 25 Years | April 2024

08448380779 Call Girls In Civil Lines Women Seeking Men

What Are The Drone Anti-jamming Systems Technology?

2024: Domino Containers - The Next Step. News from the Domino Container commu...

08448380779 Call Girls In Friends Colony Women Seeking Men

Powerful Google developer tools for immediate impact! (2023-24 C)

Are Your Titles Irresistibly Click Worthy? - SESNY 2012

1. Click Through Rate Optimization @dan_shure www.evolvingseo.com

2. Titles -> 80/20 Rule @dan_shure www.evolvingseo.com

3. NOISE!!! @dan_shure www.evolvingseo.com

4. Your Content Can Be GREAT. @dan_shure www.evolvingseo.com

5. But when you tweet it, share it, post it… are you only getting this? @dan_shure www.evolvingseo.com

6. Whooops Wrong Crickets… @dan_shure www.evolvingseo.com

7. *Ahem* Are you only getting THIS? @dan_shure www.evolvingseo.com

8. Wrong Cricket AGAIN. @dan_shure www.evolvingseo.com

9. Slides. #Fail - sorry @dan_shure www.evolvingseo.com

10. Are Your Titles Irresistibly Click Worthy? @dan_shure www.evolvingseo.com

11. 7 Ingredients of a Click Worthy Title http://mz.cm/seo-titles @dan_shure www.evolvingseo.com

12. 1. Curiosity 4 elements @dan_shure www.evolvingseo.com

13. 1. Curiosity - unexpected @dan_shure www.evolvingseo.com

14. 1. Curiosity – incomplete thought @dan_shure www.evolvingseo.com

15. 1. Curiosity – present a conflict @dan_shure www.evolvingseo.com

16. 1. Curiosity – state what something isn’t @dan_shure www.evolvingseo.com

17. 2. Benefit @dan_shure www.evolvingseo.com

18. 3. Emotion @dan_shure www.evolvingseo.com

19. 4. Tangible @dan_shure www.evolvingseo.com

20. 5. Appearance @dan_shure www.evolvingseo.com

21. 6. Sound @dan_shure www.evolvingseo.com

22. 7. Expectations @dan_shure www.evolvingseo.com

23. What About The SEO? @dan_shure www.evolvingseo.com

24. This Kind of SEO? @dan_shure www.evolvingseo.com

25. @dan_shure www.evolvingseo.com

26. THIS kind of SEO. Image credit: someone on the web @dan_shure www.evolvingseo.com

27. THIS kind of SEO. Image credit: the dog @dan_shure www.evolvingseo.com

28. Optimize These 3 Things 1.Title Tag – CTR / Rankings 2.URL – Keywords / Concise 3.Top Header <H1> - Harmonize w/title 50% for SEO 50% for CLICKS @dan_shure www.evolvingseo.com

29. Be Mindful of How Your Titles Appear Around the Web Four Places 1. SERPs 2. Twitter 3. Facebook 4. Google Plus @dan_shure www.evolvingseo.com

30. The SERPs @dan_shure www.evolvingseo.com

31. Twitter @dan_shure www.evolvingseo.com

32. Facebook @dan_shure www.evolvingseo.com

33. USE THE OPEN GRAPH Nuff said… @dan_shure www.evolvingseo.com

34. Google Plus @dan_shure www.evolvingseo.com

35. Analyze Your CTR @dan_shure www.evolvingseo.com

36. Use Bit.ly for Social Media @dan_shure www.evolvingseo.com

37. Use Webmaster Tools for SERPs @dan_shure www.evolvingseo.com

38. Practice!! @dan_shure www.evolvingseo.com

39. Re-write other people’s titles in Tweets @dan_shure www.evolvingseo.com

40. Study Places Where Different Articles By Different Authors Get Mixed Together @dan_shure www.evolvingseo.com

41. Inbound.org @dan_shure www.evolvingseo.com

42. Most often it’s the best titled posts that rise to the top of inbound, or hacker news etc @dan_shure www.evolvingseo.com

43. Results!! @dan_shure www.evolvingseo.com

44. Just Last Night @dan_shure www.evolvingseo.com

45. Just Last Night @dan_shure www.evolvingseo.com

46. Lots More Resources http://mz.cm/seo-titles @dan_shure www.evolvingseo.com

47. Follow Me @dan_shure @dan_shure www.evolvingseo.com

48. Thanks!! @dan_shure www.evolvingseo.com

Are Your Titles Irresistibly Click Worthy? - SESNY 2012

Recommandé

Recommandé

Contenu connexe

Plus de Evolving SEO

Plus de Evolving SEO (7)

Dernier

Dernier (20)

Are Your Titles Irresistibly Click Worthy? - SESNY 2012