Ice Conferences Final Brochure

1
24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
NEW! ICE Totally Gaming introduces premium
conferences on gaming innovations
• Network with innovators who are monetising the new gaming opportunities in mobile and social
games - discover new channels, new customers and new revenues for your business
• Learn how to overcome your business-critical challenges, from payments in emerging markets to
combating cybercrime, improving your CRM and retention programmes to ﬁnding and securing
acquisition and exit strategies for gaming investors and entrepreneurs
• Meet and learn from the CEOs and key executives from Europe’s biggest and most important
gaming operators, from land-based casinos to sports books, online to mobile and many more...
• You can mix and match from all 7 conferences and 60 sessions for just one low price...or choose to
attend only 1 conference of special interest to you.
Choose from 7 unmissable conferences packed with actionable advice
from cutting-edge operators!
Just £999* for an all-access pass to every session, every speaker and every networking coffee
break and lunch, everyday at ICE! You choose when and where you want to be.
So, book today online and quote your promotional code EIG10.
*If booked before the Early Bird discount on 26/11/10, price rises to £1199 after.
www.icetotallygaming.com/conferences
Monday 24th Jan:
Tuesday 25th Jan:
Tuesday 25th Jan:
Wednesday 26th Jan:
Wednesday 26th Jan:
Thursday 27th Jan:
Thursday 27th Jan:
Individual conference days are available at £499 and the
half-day ICC is £319 before the Early Bird, 26/11/10.
Lead Sponsor
Organised by

2
Which conference will open up a new multi-million
pound revenue stream for YOUR business?
Monday 24th Jan
Supported and organized in
partnership with the European
Casino Association, ICC will once again:
• Bring together the brightest minds and most influential casino
executives
• Provide a forum for high-level discussion on the most important
strategic and regulatory issues having an impact on the casino
industry in Europe and beyond
• Provide insights and opportunities for growth and innovation.
…full programme and speakers on page 3
Top speakers include:
Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland
Casino
Paul Herzfeld, CEO, Casinos Austria International
Moise Serero, CEO and Director, Interactive, Groupe Partouche
Per Jaldung, CEO, Casino Cosmopol (Svenska Spel)
Tuesday 25th Jan
The 7th annual Combating Cybercrime
conference will again deliver
cutting-edge solutions to help operators and suppliers keep their
customers and businesses safe. It will be a practical, solutions
focused day that is a ‘must attend’ for those serious about safety
and customer care.
Bruce Helman, Cybercrime Legal Attaché UK, FBI
David Norman, Head of AML/MLRO, Betfair
Steve Wilson, Vice President, Head of Acceptance and Third Party
Risk, Visa Europe
Oliver Eckel, Head of Corporate Security, bwin
Tuesday 25th Jan
If you don’t have a plan to offer your mobile
services, you could be left behind as consumers increasingly
consume entertainment, social media, games and gambling via
mobile access devices.
Mobile Gaming will present a detailed and exciting roadmap for how
gaming companies can take advantage of this new channel that has
finally 'come of age' and multiply their revenues in the near future.
Scott Seaborn, Group Head, Mobile Technologies, Ogilvy
Matti Zinder, Managing Partner & CEO, Spiral Solutions/Spin3
Craig Hepburn, Global Director, Digital, Nokia
Rick Brownlow, Head of Mobile, Sportingbet
Charlie Palmer, Head of Mobile, Betfair
James Cashmore, Media and Entertainment Vertical Leader, Google
Wednesday 26th Jan
Payments in Gaming will showcase the
latest and most innovative solutions available to convert customers
into depositing players, enhance security and remain compliant in
emerging markets using payment technologies...and how payments
work differently with new channels from mobile to social games.
Dennis Luckett, Head of Fraud, Victor Chandler
Olga Bencini, Payment Solutions Director, Betsafe Malta
Kari Hyttinen, Director/Internet Gaming, RAY, Finland
Jim Oakes, Acting Head of Financial Crime Risk (Europe) Standard
Chartered Bank Via "Financial Crime Risk Ltd"
Wednesday 26th Jan
Monetising Social Games will show
you how to integrate the phenomenal success of monetised social
games into your product mix so you can catch the next wave of
explosive customer acquisition and revenue growth via a channel
that is legal in the USA, China and other markets inaccessible to
traditional online gambling companies.
Sonja Kangas, Head of Game Lab, PAF
Marcus Whalen, Chief Counsel, King.com
Tal Elyashiv, SVP, Chief Technology Officer, 888.com
Henrique Olifiers, former Studio Director, Playfish
Gilles Storme, Head of Sales EMEA, RockYou!
Thursday 27th Jan
CRM and Retention will help delegates
better utilise their customer data and
player analysis capabilities to deliver competitive advantage and
cost-effectively increase revenues, improve player lifetime value and
get better ROI on their acquisitions; while building loyalty through
customer engagement and improved communications.
Joakim Nilsson, Head of Social Media, Mangas Gaming
Orly Reiner, Community & Social Media Marketing, 888.com
Ben Salmon, Global Solutions Owner, Marketing Automation,
Portrait Software
Oliver Watkins, Head of CRM, Rank Interactive
Thursday 27th Jan
Mergers & Acquisitions for Gaming
is for CXO-level executives and
senior corporate strategists to discuss the future of consolidation
and the macro-economic landscape of the industry, from likely deals
to valuating companies, it will provide an invaluable roadmap to
successful acquisitions for investors, and to lucrative exit strategies
for gaming entrepreneurs.
Jim Ryan, CEO, PartyGaming
Ian Penrose, CEO, Sportech
Nicolas Béraud, CEO, Mangas Gaming
Stephen Little, Executive Director, Goldman Sachs
Paul Flanagan, Executive-In-Residence, Ariadne Capital
Pontus Lindwall, CEO, Betsson

3
10:30 – 11:00 Registration and morning refreshments
11:00 – 11:15 Welcome address by Conference Chairman
Ron Goudsmit, ECA Chairman and Secretary
Executive Board, Holland Casino
European casinos –
strategies and investment climate
11:15 – 12:15 Casino CEO MegaDebate and conference
framer: Harnessing the future growth areas
and addressing the biggest regulatory and
economic challenges in the casino industry
Matthias Hein, CEO, Spielbank SH GmBH
Armin Karu, CEO and Chairman of the Board,
Olympic Entertainment
12:15 – 12:30 Casino CEO MegaDebate: Audience Q&A
12:30 –13:30 Lunch and networking
Gaming regulations in Europe
13:30 – 14:30 EU debate: The way forward for a sustainable
future of gambling services in Europe?
Jean Bergevin, DG Internal Market and Services,
European Commission and representatives
of regulatory bodies from France, Denmark,
Germany, Belgium, Hungary (TBC)
Moderated by: Philippe Vlaemminck, Managing
Partner, Vlaemminck & Partners
14:30 – 14:45 EU Debate Panel: Audience Q&A
Technology and Innovations
14:45 – 15:45 Innovations and disruptive technologies:
Internet, mobile, social media, server-based
gaming, new communications tools, social
media … – threat or opportunity for reinvention
of the casino industry? Impact on the
consumers and on the industry’s value chain
Sponsored by:
Moise Serero, CEO and Director, Interactive,
Groupe Partouche
Emilio Petrone, CEO, Sisal
Walter Bugno, CEO, Lottomatica Gaming
Division
Jens von Bahr, CEO, Evolution Gaming
15:45 – 16:00 Innovation Panel: Audience Q&A
16:00 – 16:30 Networking break with coffee and
refreshments
16:30 – 17:00 Marrying land-based and online – Casino
Gran Madrid presents a case study of
the launch and operation of their online
gaming arm
Jessica Ordovas, Representative of Casino Gran
Madrid
17:00 – 17:15 Land-based and online session:
Audience Q&A
Towards a total entertainment experience
17:15 – 17:45 Creating an entertainment-driven
environment: From gambling to gaming
– the European approach (VIAGE
Entertainment Center, Brussels case study)
Andrew Webb, Managing Director, Viage
17:45 – 18:00 Entertainment session: Audience Q&A
18:00 – 18:30 End of International Casino Conference.
19:00 ICC Networking Party
(Shuttle busses will be provided to all
attendees from West Brompton Conference
Centre to the party venue)
3rd annual
International Casino Conference
Monday 24 January 2011
Co-located with ICE Totally Gaming at
West Brompton Conference Centre, Earls Court, London
in partnership with the European Casino Association
www.icetotallygaming.com/icc
For speaking opportunities please contact Ewa
Bakun at ewa.bakun@clariongaming.com

4
09:00 – 09:10 Chair’s Opening Remarks
09:10 – 09:30 Keynote: how an expanding list of regulating
jurisdictions and the iGaming industry can
co-operate to build an effective regulatory and
enforcement network
Lieutenant Colonel Régis Fohrer, French Home office
Executive Briefing: Governance,
Risk & Compliance
09:30 – 10:15 A comparative debate for understanding
and tackling Cybercrime in a fast changing
and multi-faceted legislative environment:
Measures already in place vs. planned actions
John Anderson, Board Member, Non-executive
Director, 888 Holdings, also board Member of
IGC and eCOGRA
Dr Wulf Hambach, Partner, Hambach & Hambach
Prof Michael Rotert, Vice President, European
Internet Services Providers Association,
EUROISPA, Germany
10:15 – 11:00 Identifying the most effective and efficient
early options for detecting and combating
cybercrime: a call on global public-private
partnerships
Angelika Koller, Fraud Team Leader, Sportingbet
Dr Michael Levi, Professor of Criminology,
Cardiff University
refreshments
Security and Privacy Solutions
11:20 – 11:50 Protecting operators, players, financial
institutions and taxpayers through
enhanced security
Dr André Allavena, Technical Architect, Product
Manager, Game and Player Account Integrity,
PartyGaming
11:50 – 12:20 The advantages of offering increased player
protection
Judith Girschik, Head of Business Development,
Remote Gaming, Novomatic Group of Companies
12:20 – 13:00 Safe, secure, reliable: Appropriate
identification and cost effective
implementation of critical controls
Steve Wilson, Vice President, Head of
Acceptance and Third Party Risk, Visa Europe
Interactive Entertainment AG
Detective Superintendent Bob Wishart, Deputy
Head of Economic Crime Department, City of
London Police
13:00 – 14:00 Lunch and networking
Fraud Detection
14:00 – 14:40 Staying at the forefront in the fight against
fraud while complying with the European
Privacy Law
Panellists TBC*
14:40 – 15:10 The evolution of underground communities and
the growth of stolen data trading on the Web
Andrew Clark, Managing Director, ASP Solutions
refreshments
Payment Processing Solutions
15:30 – 16:10 How can the payment industry help the
fight against cybercrime?
David Emsworth Director, Registration,
Payments & Fraud at Betfair, UK
16:10 – 16:30 Closing Keynote: Roadmap to an effective
operational risk management programme –
beyond compliance to value creation
16:30 – 16:45 Chair’s closing remarks/Q&A
7th annual
Combating Cybercrime in Gaming
Tuesday 25 January 2011
7th l
www.icetotallygaming.com/cybercrime
For speaking opportunities please contact Mark
Walker at mark.walker@clariongaming.com

5
Strategy and Objectives to go mobile
9:20 – 9:40 The mobile gaming landscape in 2011 –
and the forecast for the next 5 years
Simon Holliday, Owner, H2 Gambling Capital
9:40 – 10:10 KEYNOTE: Understand the mobile consumer
in 2011 – and develop a strategy for attracting
them to your mobile content offering
Scott Seaborn, Group Head, Mobile
Technologies, Ogilvy Group UK, and Co-
Chairman UK, Mobile Marketing Association
10:10 – 10:40 How to attract players to your mobile
gaming offering
Moderator: Darren Pollard, CEO, Mayfair Mobile
Gaming, consultant to a major iGaming company
Panellists: Scott Seaborn, Group Head, Mobile
Technologies, Ogilvy
Volker Hirsch, Chief Strategy Officer, Scoreloop
James McNab, Head of Mobile, Stan James
10:40 – 11:00 Networking break with coffee & refreshments
Creating great mobile gaming products
11:00 – 11:25 Creating great mobile gambling experiences
Matti Zinder, Managing Partner & CEO, Spiral
Solutions/Spin3, Ltd.
11:25 – 11:50 Case Study: Acquiring and monetising mobile
gamblers
11:50 – 12:15 Monetise your players – best practices in
turning great mobile content into revenue
Mark Munson, eGaming Operations Director,
Yazino, formerly Head of Payments Services at
Ladbrokes eGaming
12:15 – 13:00 Lessons from Mobile Gambling 1.0, and
what will be done differently now?
Moderator: Mark Gibson, Business
Development Manager, mkodo
Panellists: Charlie Palmer, Head of Mobile, Betfair
James McNab, Head of Mobile, Stan James
Mark Maydon, Commercial Director, Sporting Index
James Grimes, Online Sportsbook Product
Manager, PaddyPower PLC
Attracting players through mobile marketing,
advertising, search and App platforms
14:15 – 14:45 Understanding the mobile marketing and
advertising ecosystem – Networks, Apps
and Operators
Rory Mudie, Business Development Manager,
Vodafone
14:45 – 15:15 Target the right customers and ensure your
mobile gambling offering is found
Moderator: James Cashmore, Media and
Entertainment Vertical Leader, Google
Panellists: James Hilton, MD, Inside Mobile
Russell Buckley, AdMob Evangelist, Google
Harry Dewhirst, Vice President, Advertising, Amobee
James Coops, Founder, MobyAffiliates
15:15 – 15:45 Networking break with coffee & refreshments
Mobile Gambling and the Converged Future
15:45-16:30 The Great Mobile Games Debate: How
should operators build and distribute fantastic
games their customers will love?
Volker Hirsch, Chief Strategy Officer, Scoreloop
Further panellists TBC*
16:30 – 17:15 How do we apply what we learn in mobile
and apply it to emerging technology channels
and platforms in the converged future?
Moderator: David McAdam – Mobile
Application Lead, The Sun/News of the World,
News International, Director, Houbou Media
Panellists: Sonja Kangas, Head of Game Lab, PAF
Tal Elyashiv, SVP, New Business Lines, 888.com
Stephen Lovell, Online Product Development
Manager, PaddyPower
Tom Eaves, Head of Mobile Gaming, NetPlay TV
17:15 – 18:00 Roundtables for Mobile Poker, Sportsbook,
Casino, Lottery, Bingo and more...
18:00 – 18:45 Mobile @ ICE Drinks Reception
Mobile Gaming
Tuesday 25 January 2011
Co-located with ICE Totally Gaming in the Cromwell Room, Earls Court, London
www.icetotallygaming.com/mobile
Lead Sponsor

6
Payments in Gaming
Wednesday 26 January 2011
09:00 – 09:05 Chair’s opening remarks
The role of payments in building an accessible
international company for local players
09:05 – 09:20 Opening Keynote: The role payments play
in building a global business
Speaker TBC*
09:20 – 10:10 Complying with regulatory mandates
for processing payments in betting and
gaming
Dr Joseph Borg, Chief Regulatory Ofﬁcer, Malta
Gaming Authority
Etienne Wery, Partner, ULYS LLP
10:10 – 11:00 Tapping into emerging markets through
alternative payment solutions
Panel Framer: Olga Bencini, Payment Solutions
Director, Betsafe Malta
Followed by a Panel Discussion:
Roelant Prins, CCO, Adyen
Mark Fleming, VP Business Development EMEA,
GlobalCollect
refreshments
The role of payments in security and fraud
prevention
11:30 – 12:00 Revolutionising payments for increased
player conversion, loyalty and retention
Kari Hyttinen, Director/Internet Gaming, RAY,
Finland
Christina Thakor-Rankin, Operations Director,
Virgin Games
12:00 – 12:40 Leveraging technology to prevent fraud
and enhance player security
Jim Oakes, Acting Head of Financial Crime Risk
(Europe) Standard Chartered Bank Via “Financial
Crime Risk Ltd”
14:00 – 14:40 United we stand: Teaming with banks and
ﬁnancial institutions to minimise fraudulent
activity
Mark Johnson, Director, Business Development
Realex Payments
refreshments
Looking to the future – how will demands for
payment innovation change with the advent of
mobile and social games?
15:20 – 16:00 Unlocking the potential of mobile payment
services and social games payment
innovations
Speaker TBC*
16:00 – 16:15 Chair’s Closing Remarks/Q&A
Showcasing the latest and most innovative solutions available to convert customers into depositing players, enhance security
and remain compliant in emerging markets using payment technologies… and how payments work differently with new
channels from mobile to social games.
www.icetotallygaming.com/payments

7
9:00 – 9:30 Monetised Online Gaming – Where are we
and where are we headed?
Piers Harding-Rolls, Head of Games, Screen
Digest
9:30 – 10:40 Assessing the Value of a Casual Games
Company and the various Monetisation
Strategies in Use in Casual Gaming, Skill
Gaming and Social Networking Games
Rick Gibson, Director, Games Investor
Rick Gibson will then be interviewing:
Tal Elyashiv, SVP, Chief Technology Officer,
888.com
Henrique Olifiers, former Studio Director,
Playfish, now launching Bossa Studios
Vincent Vergonjeanne, CEO and Co-Founder,
Kobojo
refreshments
11:00 – 11:30 How to Monetise Online Gamers Legally
– Legal and Regulatory Aspects of Virtual
Currency-based gaming
Paul Gardner, Partner, Osborne Clarke
11:30 – 12:10 What Should you look for from a Virtual
Currency Operator?
Panellists TBC*
12:10 –12:40 The Role of Monetisation Partners in Turning
Players into Revenue – Advertising, Offer
Walls, Licensing and More
Speaker TBC*
12:40 – 13:10 Roundtables:
Game Dynamics – Creating great, compelling,
sticky and virally explosive games that get players
interested and keep them hooked
Henrique Olifiers, former Studio Director,
Playfish, now launching Bossa Studios
Game Promotion – Getting your game portfolio
noticed and spreading fast, without breaking the
bank and burning your seed capital
Game Monetisation – Turning player eyeballs
into serious revenue – ingame advertising,
alternative monetisation, virtual currency and
virtual goods sales
14:10 – 15:20 Monetising Casual Games and Skill Games
MegaPanel
Moderator: Woodrow Levin, Founder and CEO,
BringIt
Speakers: Robert Unsworth, VP Sales, Digital
Chocolate
Yazino
Peter Warman, Co-founder & Managing Director
at Newzoo / Gamesindustry.com
Ian Douthwaite, Managing Director, Dubit Limited
Joost van Dreunen, Managing Director,
SuperData Research
Gilles Storme, Head of Sales EMEA, RockYou!
refreshments
15:40 – 16:20 The Future of Social Betting – Part I:
Peer-to-Peer Social Betting 2.0
Moderator: Simon Burrell, Director at Gaming
Sports Marketing Ltd
Panellists: Nigel Eccles, CEO, Fanduel
Jason Trost, CEO and Co-Founder, Smarkets
Brian Kearney, Chief Operations Officer, ubecha
Christopher Griffin, Founder & CEO, Betable
16:20 – 17:00 The Future of Social Betting – Part II:
Making iGaming More Social
Moderator: Simon Burrell, Director at Gaming
Sports Marketing Ltd
Panellists: Sonja Kangas, Head of Game Lab, PAF
Joakim Nilsson, Head of Social Media, Mangas
Gaming
Yazino
Monetising Social Games
Wednesday 26 January 2011
Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London
www.icetotallygaming.com/socialgames
For speaking opportunities please contact Endaf
Kerfoot at endaf.kerfoot@clarionevents.com

8
9:00 – 9:30 CRM in Gaming: Examining the Current
State of Play
Exclusive Results of Foviance Survey into CRM
and Loyalty Marketing in the Gaming sector.
Catriona Campbell, Founder & Director of
Foviance
9:30 – 10:00 CRM: Embracing the fundamentals
Speaker TBC*
10:00 – 10:30 Can you achieve the single customer
view? CRM in a multi-distribution channel
company
Oliver Watkins, Head of CRM, Rank Interactive
Jon McPherson, Head of Insight & Analysis,
Rank Group
refreshments
11:10 – 12:00 Operator’s Panel: Current thinking from
leading gaming operators on CRM in the
industry
Moderator: Anton Bell, Partner, Gaming Edge
Associates
Panellists: Kristen Makin, CRM Consultant,
William Hill Online
Shai Heffetz, Head of Financial Spread Betting
and CFD’s, PartyGaming
Ariel Reem, Head of Retention, Mansion
12:00 – 12:30 Executing on your CRM strategy: How to
use advanced analytics and marketing
automation to connect with players and
drive up revenues
Ben Salmon, Global Solutions Owner, Marketing
Automation, Portrait Software, Senior executive
of Rikstoto – Norwegian Tote Operator
12:30 – 13:00 Measuring the impact of your CRM
programme to prove its efficacy and ROI
Shahar Attias, CEO & Owner, Hybrid Interaction,
iGaming Consultancy
14:00 – 14:30 Increasing Emotional Engagement via
Social CRM in Online Bingo
Orly Reiner, Community & Social Media
Marketing Team Leader, 888.com
14:30 – 15:15 CRM in the social media age
Panellists: Joakim Nilsson, Head of Social
Media, Mangas Gaming
Marko Saric, Social Media Manager,
PartyGaming
Orly Reiner, Community & Social Media
Marketing Team Leader, 888.com
refreshments
15:45 – 16:30 VIP Loyalty and Retention – Aligning
People, Process and Technology to Identify
and Keep Hold of your Most Valuable
Gamers
Speaker TBC*
16:30 – 17:00 Chairman’s Summary – Understanding the
Technology Available and Navigating the
CRM landscape
17:00 Conference ends
CRM and Retention in Gaming
Thursday 27 January 2011
Co-located with ICE Totally Gaming at Cromwell Room, Earls Court, London
www.icetotallygaming.com/crm
CRM and Retention for Gaming is the essential one-day conference for gaming industry professionals who need to understand
how to improve loyalty and retention. With cost-per-acquisition heading up, and customer churn on the increase, understanding
how to manage your customers post-acquisition, across multiple channels (online and offline) is becoming ever more important
in determining how profitable your company will be.
For speaking opportunities please contact Endaf
Kerfoot at endaf.kerfoot@clarionevents.com

9
09:30 – 10:30 Industry CEO panel: Consolidation ahead?
• How do CEOs see M&A progressing – where
will the big deals be done and with what
strategic motivation?
• Assessing the potential for diversification into
adjacent sectors such as social media / Online
and land based partnerships
• The road to America
Jason Kellerman, CEO, Pureplay
Tarrnie Williams, Chief Executive, Bingo.com
Pontus Lindwall, CEO, Betsson
Charles Cohen, CEO, Probability
refreshments
11:00 – 11:30 Valuing Gaming businesses: key lookouts for
investors and analysts
Warwick Bartlett, CEO, Global Betting & Gaming
Consultants (GBGC)
Alexis Murphy, Director, International
Investment and Underwriting (IIU)
11:30 – 12:00 Exit strategies: when to sell and what is the
best path for you
William Scott, Vice President, Strategic Business
Development, Gtech G2
Evan Hoff, Director, Capricorn Capital Consulting
John Barker, Partner, BDO
12:00 – 12:45 City Analysts Panel: spotting the right
investment or M&A opportunity
Paul Flanagan, Executive-In-Residence, Ariadne
Capital
Oliver Zugel, Founder and CEO, Spring City
Finance
12:45 – 14:00 VIP M&A Lunch and Networking
14:00 – 14:45 The impact of regulations on international
expansion and cross border M&A
Hilary Stewart-Jones, Partner, Betting & Gaming,
Berwin Leighton Paisner
14:45 – 15:30 M&A in gaming: Lessons learned from past
success and failure
Andrew Burnett, Director Corporate Finance,
Panmure Gordon & Co.
Yaniv Sherman, Head of Business Development,
888.com
David Trunkfield, Partner, Head of Gaming,
PricewaterhouseCoopers
refreshments
16:00 – 16:45 Industry CEO panel: Post acquisition
integration and finding synergies from data
and technology to brands and staff
Pierre de Boer, CEO, Betsson Technologies
Jim Ryan, CEO, PartyGaming
16:45 Chairman’s summary
17:00 Close of conference
Mergers & Acquisitions in Gaming
Thursday 27 January 2011
An essential event for C-level executives and corporate strategists to discuss the future of consolidation and the macro-economic
landscape of the gaming industry. From likely deals to valuating companies, it will provide a thorough understanding of what to
expect in the years ahead.
www.icetotallygaming.com/ma

For the full range of opportunities and specific packages and costs, call or email:
Michelle Dencer-Brown, Sales Director: mdb@clariongaming.com, +44 (0)20 7370 8639
Brian Mc Donald, Senior Sales Executive: brian.mcdonald@clariongaming.com, +44 (0)20 7370 8566
With thanks to our sponsors:
Media Partners and Supporting Associations
10
Sponsors & Exhibitors
A new Opportunity for targeted marketing at ICE
ICE Conferences present a unique first-ever chance at ICE to be associated as the ICE thought-leader on
gaming’s hottest topics and growth areas:
For the first time ever you can become the
Lead Sponsor of…
• International Casino Conference
• Combating Cybercrime
• Mobile Gaming (lead sponsorship secured by
Spin3, associate sponsorships available)
• Payments
• Social Games
• CRM and Retention
• Mergers & Acquisitions
…and get exposure throughout ICE as the thought
leader and pioneer in this area.
Other options for your company at ICE
Conferences allow you to:
• Cement your industry-leading expertise and
innovation with a value-focused, practical
presentation or case study to top executives at one
of the conferences
• Show your hospitality as the host of their prime
networking events during coffee or lunch breaks
and post-conference drinks
• Make sure your brand truly stands out from the
crowd with focused branding and messages to the
conference attendees at ICE you most want to call
you first when they need an answer.

11
Register for ICE Conferences now and enjoy
unbeatable value!
Register now to enter the ICE Conferences for the best price available:
4 Easy ways to register:
1. Register online on www.icetotallygaming.com/conferences quoting promotional code EIG10 – Quickest and easiest way
2. Call the sales hotline on +44 (0)207 370 8577
3. Email yeemay.huang@clariongaming.com
4. Download a booking form available on www.icetotallygaming.com/conferences and fax it to +44 (0)207 370 8560
or email to: yeemay.huang@clariongaming.com
Pricing information:
All Inclusive rate* - Best
rate with access to all
conference sessions at ICE!
Mobile Gaming, Combating
Cybercrime, Payments in
Gaming, Monetising Social
Games, M&A in Gaming,
CRM & Retention for Gaming
International Casino
Conference
All prices are per delegate
EarlyBird
Rate
Ends 26/11/10
Standard
Rate
EarlyBird
Rate
Ends 26/11/10
Standard
Rate
EarlyBird
Rate
Ends 26/11/10
Standard
Rate
Single/Double registration £999 £1,199 £499 £599 £319 £349
Multiple registration £899 £999 £429 £529 £299 £329
Exhibitor** £799 £899 £399 £499 £279 £309
FEES: All transactions will be processed in pounds sterling. British VAT at 17.5% is payable on all bookings in accordance with British tax law.
*All inclusive passes allow delegates access to all or any of the conferences and individual sessions taking place, and all associated networking
events including coffee breaks and lunches from Monday to Thursday.
** Only exhibitors at ICE who have already booked a stand are entitled to these special rates at the conferences.
Register your interest for ICE Conferences at EiG
Contact: Yeemay Huang, Tel: +44 (0)20 7370 8579, Fax: +44 20 7370 8562,
Email: yeemay.huang@clariongaming.com
Simply fill in the interest form today and hand the completed form in at the Clarion Gaming Stand 220*.
Prefix (Mr, Mrs etc.) _________________________________________________________________________________________________
First Name: _________________________________________________________________________________________________________
Surname: ___________________________________________________________________________________________________________
Job Title: ____________________________________________ Company: ____________________________________________________
Type of Company (please tick):
Sector(s) of gaming you are in (you can tick more than one option):
Operator
Supplier – Payment
Supplier – Software
Supplier – Security and Fraud
Supplier – Other
Law firm
Regulator/Government
Financial Institution
Media & Association
Affiliate
Other
Please specify _____________________
Casino
Sportsbetting
Poker
Bingo
Lottery
Street/AWP
Soft/Skill Games
Other
Please specify ________________________
How do you deliver this to the market (you can tick more than one option):
Landbased Remote-Online Mobile
Correspondence Address: ____________________________________________________________________________________________
____________________________________________________________________________________________________________________
Postcode: ___________________________________________ Country: ______________________________________________________
Direct tel: ___________________________________________ Email: _______________________________________________________
Promotional Code: EIG10

12
24-27 JANUARY 2011
EARLS COURT EXHIBITION CENTRE
Key benefits:
• Choose to attend any one of the ICE Conferences, or all of them for less than the price of two so you
can mix and match to attend any (or every session) over 4 days
• Each event is focused on the hottest issues happening in the gaming industry at the moment, from
the explosive growth of Mobile Gaming and Social Games to the increasing M&A activity and critical
issues of Cybercrime, Payments and CRM & Retention
• Conveniently located at Earls Court so you can easily mix your networking and meetings at ICE with
learning about new trends and opportunities at the ICE Conferences
• Easier to network with the specialist experts and potential new partners you want to meet at the
event-exclusive lunches and breaks
Key speakers across these 7 events include:
Ron Goudsmit, ECA Chairman and Secretary
Executive Board, Holland Casino
Moise Serero, CEO and Director, Interactive, Groupe
Partouche
Steve Wilson, Vice President, Head of Acceptance and
Third Party Risk, Visa Europe
Interactive Entertainment AG
Scott Seaborn, Group Head, Mobile Technologies,
Ogilvy Group UK, and Co-Chairman UK, Mobile
Marketing Association
Matti Zinder, Managing Partner & CEO, Spiral
Solutions/Spin3, Ltd.
Olga Bencini, Payment Solutions Director, Betsafe Malta
Kari Hyttinen, Director/Internet Gaming, RAY, Finland
Jim Oakes, Acting Head of Financial Crime Risk (Europe)
Standard Chartered Bank Via “Financial Crime Risk Ltd”
Sonja Kangas, Head of Game Lab, PAF
Tal Elyashiv, SVP, Chief Technology Officer, 888.com
Henrique Olifiers, former Studio Director, Playfish,
now launching Bossa Studios
Joakim Nilsson, Head of Social Media, Mangas Gaming
Marko Saric, Social Media Manager, PartyGaming
Orly Reiner, Community & Social Media Marketing
Team Leader, 888.com
Ben Salmon, Global Solutions Owner, Marketing
Automation, Portrait Software
Paul Flanagan, Executive-In-Residence, Ariadne Capital
Organised by
Register online today at www.icetotallygaming.com/conferences
quoting promotional code EIG10

Ice Conferences Final Brochure

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (18)

Similaire à Ice Conferences Final Brochure

Similaire à Ice Conferences Final Brochure (20)

Dernier

Dernier (20)

Ice Conferences Final Brochure