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Membership Marketing on a
Shoestring Budget
CalSAE ELEVATE
March 27, 2014
introductions
about me… about you…
@ewengel
agenda
 five tips
 stories
 examples
 table discussion
 report out
 crowdsourced tips
 activity
@ewengel
tips
 barter
 email
 WOM
 customer service
 DO sweat the small stuff
@ewengel
@ewengel
1. Barter!
@ewengel
400,000 companies
$12 billion
(International Reciprocal Trade Association)
@ewengel
@ewengel
2. Email!
@ewengel
ROI of 4300%
(Direct Marketing Association)
@ewengel
@ewengel
3. WOM!
@ewengel
10%  1%
10-54% overall marketing impact
(MarketShare & Keller Fay)
@ewengel
@ewengel
4. Customer Service!
GOOD service…
87% told someone
33% told 5+
52% bought more
BAD service….
95% told someone
54% told 5+
55% switched providers
@ewengel
@ewengel
@ewengel
5. DO sweat the small stuff!
@ewengel
@ewengel
What are YOUR great ideas?
@ewengel
What will YOU do differently tomorrow?
@ewengel
getmespark.com/blog
Keep in touch!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist
Spark Consulting
@ewengel
ewengel@getmespark.com
202.468.3478
getmespark.com/blog
@ewengel

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Membership Marketing on a Shoestring Budget

Notes de l'éditeur

  1. Where are people from? How many people have taken your phone to the bathroom? More than once?