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Why Can't We Be Friends: Resolve the Editorial-Advertising Dilemma

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Elizabeth Engel
Elizabeth Engel

Presentation given by Nicolette Daleske, Sallie Strang, and Elizabeth Engel for the Association Media & Publishing 2011 annual conference.

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Why Can’t We Be Friends? Resolve the Editorial-Advertising Dilemma
Preliminaries ,[object Object],[object Object],[object Object],[object Object]
Children’s Hospitals Today Then & Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Hospitals Today—Then
Children’s Hospitals Today—Then
Children’s Hospitals Today Then & Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Hospitals Today—Now
Children’s Hospitals Today—Now
Magazine Distribution ,[object Object],[object Object],[object Object]
Magazine as Member Benefit ,[object Object],[object Object],[object Object],[object Object]
Magazine as Member Benefit ,[object Object],[object Object],[object Object]
Magazine as Member Benefit ,[object Object],[object Object],[object Object],[object Object]
Sponsorship + Ads ,[object Object],[object Object]
Sponsorship + Ads
Sponsorship + Ads ,[object Object],[object Object],[object Object],[object Object]
Bundled Ad Structure
Partner Ads
Special Ad Options
Building Sponsorship Support ,[object Object],[object Object],[object Object],[object Object]
Building Sponsorship Support ,[object Object],[object Object],[object Object],[object Object]
Children’s Hospitals Today—Now
Children’s Hospitals Today—Now
Realignment Sponsorship + Magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Children’s Hospitals Today—Online ,[object Object]
UBIT – What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoiding UBIT ,[object Object],[object Object],[object Object]
Net Costs > Net Revenue ,[object Object],[object Object],[object Object]
UBIT Resources ,[object Object],[object Object],[object Object],[object Object]
UBIT Resources ,[object Object],[object Object],[object Object]
UBIT Resources ,[object Object]
Q&A ,[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object]
Stay in Touch! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Association of Children’s Hospitals & Related Institutions 703.684.1355 www.childrenshospitals.net Sallie Strang Director, Communications p: 703.797.6013 e: [email_address]

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