How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.

1. LAUNCHING YOURSELF DIGITALLY Big Network
10 October 2017

2. WHAT WE’RE COVERING TODAY
- Introductions
- Setup – Getting a website up and running
- Content – Creating fabulous content
- Drive – Using social to drive interest and build an audience
- Track – Measuring your hard work
- Questions & Answers

3. SETUP Getting a website up and
running

4. SETUP
- Step 01. Define your users
­ Who are they?
­ What do they want to achieve?
- Step 02. Define journeys
­ How they gather information
­ Buying/prospecting cycle
- Step 03. Create content based on users
- Step 04. Appropriate platforms and technology

5. SETUP

6. CONTENT Creating fabulous content

7. CONTENT – THE FACTS
- Visual is a key component
- Vision is our most dominant sense
- Adding a video to your landing pages can increase
conversations & interactions by up to 80%
- 74% of users who watch explainer videos online
actually buy the product
- The most sharable content online includes video

8. HOW DO WE MAKE SALES HAPPEN THROUGH VIDEO?
PERSONALITY:
- Let your individual personality shine through…
and own it!
- Encourage your audience to invest in you & the brand
TRUST:
- The ‘behind the scenes’ method
- Be present and have regular updates…
your audience wants to follow your journey!
- I have had my own successful experience selling a service online

9. GOOGLE LOVES VIDEO!
- Google now owns YouTube
- You are around 53 times more likely to show up
first on Google if you have embedded videos on
your website
- Videos can increase time spent by visitors on your
site – and have a positive effect on your search
engine rank
- Be the industry leader by providing answers to
questions people may have

10. HOW TO CREATE THE RIGHT VIDEO FOR YOUR BUSINESS
& PROMOTIONAL PURPOSES
LISTEN TO YOUR AUDIENCE:
- It’s not a conversation - it’s a visual representation of your brand/products
- Use video as a tool to help your audience understand what you do clearly
- What does your audience want to see
- What questions would they want answered?

11. VIDEO DOES IT ALL
VIDEOS CAN EXPLAIN ANYTHING!
- Main promotional video for landing pages
- Launching a new product or service?
- Need to explain a difficult concept?
- Have multiple staff to train and get up to speed – or have a new system to teach
them on?
- Social media videos – Facebook (live), Instagram (Stories), YouTube
- Don’t be afraid of having a mixture of videos for different purposes!
- Local, National and Global companies all need to get involved and be present

12. COSTS & OPTIONS
- The D.I.Y approach – Don’t be scared of experimenting!
- Employing a professional expert is key – they have the experience, planning
strategy, equipment, time, creativity and knowledge of human psychology within
the world of video!
- It’s a tailored process, and it’s entirely up to you
- Try a bit of everything – don’t be afraid of mixing it up!

13. HAVE A STRONG STRATEGY
- Video is earning it’s keep
- It’s improving year after year
- Be open minded
If you are going to invest in video… you should have a clear promotional strategy!

14. DRIVE
Using social to drive interest and
build an audience

16. DRIVE - SOCIAL MEDIA AND BUSINESS
- Why do we promote content?
- What is social media?
social media
noun
noun: social media; plural noun: social medias
1 websites and applications that enable users to create and share content or to participate in social networking.
- Why do we use social media for business?
• help increase brand awareness
• convert a higher rate of customers
• deliver excellent customer service
• increase traffic to your website
• monitor competitors
• it’s all about making the digital elements of marketing human

17. DRIVING CONTENT
- What platforms do you choose to promote your content?
- Blogging
- Strategic planning of content and promotion
• Schedule
• Copy, imagery, and video
• Self promotional content vs shareable content
• Paid targeted advertising
- Measurement and reach of content

18. REACH

19. MEASUREMENT & INVESTMENT
-We can track the reach of social media marketing
- in-house analytics
- bitly / Buffer / Google Analytics
- paid programmes
- Investment into social media:
- time
- money

20. TRACK Measuring your hard work

21. TRACK
- Why we measure
- UTM link builder
- Analytics

23. SUMMARY
- Setup – Think about your users and what they need to achieve
- Content – Make it relevant to your users and use mixed mediums
- Drive – Consider how to get your content out to your audience
- Track – Measure your hard work
- Amend – Don’t be afraid to tweak your strategy if something isn't working

24. QUESTIONS & ANSWERS Big Network
10 October 2017

25. THANK YOU!
Big Network
10 October 2017