Using social media in the consultation process
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Traditionally, public consultations are offline events where local residents express opposition to new developments and developers build community relationships. However, if consultations used social media, more people could participate and developers could find supporters, disseminate information to avoid rumors, and raise awareness of potential benefits while also collecting demographic data on opinions. Developers fear losing control, but the benefits of an online social media strategy that listens to community concerns, provides resources for feedback, establishes clear policies, and responds to issues could outweigh initial reluctance.
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Using social media in the consultation process
- 1. SOCIAL MEDIA & PUBLIC CONSULTATION EMILY TORJUSSEN Wednesday, 1 January 14
- 2. Traditionally, Public Consultation happens ‘offline’ where the ‘usual suspects’ attend http://www.flickr.com/photos/pwkrueger/7564456556/ Wednesday, 1 January 14
- 3. Generally, it is an opportunity for locals to express their reasons why the new development should their community Wednesday, 1 January 14 not be built in
- 4. And for the developer to build relationships with that community to demonstrate why and how it could benefit their community Wednesday, 1 January 14
- 5. As this happens ‘offline’, the usual group of people attend these events. http://www.flickr.com/photos/doug88888/2953428679 Wednesday, 1 January 14
- 6. There is a reluctancy for the developers to move this consultation process onto social channels. Why? Because they feel they will lose control Wednesday, 1 January 14
- 7. BUT if they did; the benefits could easily outweigh the initial fear.. Wednesday, 1 January 14
- 8. Benefits Reasons to use social media in the consultation process http:image: //www.flickr.com/photos/michaeljosh/4424657745/sizes/l/ Wednesday, 1 January 14
- 9. Find supporters Wednesday, 1 January 14
- 10. Disseminate Information – Avoid Rumours http://www.flickr.com/photos/kazzajimmy/ Wednesday, 1 January 14
- 11. • Raise awareness Raise Awareness http://www.flickr.com/photos/pyogenes_gruffer/3750675818 Wednesday, 1 January 14
- 12. Collect demographic data about supporters and opponents http://www.flickr.com/photos/suda/ Wednesday, 1 January 14
- 13. Demonstrate a willingness to engage in dialogue Wednesday, 1 January 14
- 14. Because the opposition are already using it and you cannot control that Wednesday, 1 January 14
- 15. Develop a social media strategy for your consultation Wednesday, 1 January 14
- 17. • Listen; who is saying what? What do their personal networks look like? • Resource; who is available to help you deliver the strategy? • Policies; be clear about how to use social platforms. What are you willing to do or not do? • Respond; use the correct language and talk to your networks • Motivate; listen and show understanding for those who will be willing to support you Wednesday, 1 January 14
- 18. •A few key principles A few key principles Wednesday, 1 January 14
- 19. • Social media activity will not replace traditional methods of consultation • Everything can be shared; be transparent but remember conversation isn't private • Be human; people want to deal with people • Don’t • Give get into arguments people information so that they can make up their own mind Wednesday, 1 January 14
- 20. • Consider Wednesday, 1 January 14 all platforms all platforms Consider
- 21. Wednesday, 1 January 14
- 22. In Summary Find supporters, avoid rumours, raise awareness, collect data, show willingness and have a plan Wednesday, 1 January 14
- 23. For more updates, follow @ewilko Wednesday, 1 January 14