ATS Paris, Weborama

1. FROM DATA TO VALUE TRADING PLACES ALAIN LEVY – CEO WEBORAMA ATS PARIS – OCTOBER 27, 2011

2. AGENCIES ADVERTISERS THE NEW ECO-SYSTEM PUBLISHERS AD SERVERS TRADING DESKS AD SERVERS Real Time Bidding AD EXCHANGES DATA ATS PARIS – OCTOBER 27, 2011 DSP SSP DSP DSP SSP SSP

5. DATA IS CENTRAL

6. Cluster Clusters Combination of clusters FROM DATA TO VALUE PARTITION CLUSTER USER Family of words SEARCH + SURF To users within a partition AD IMPRESSIONS ATS PARIS – OCTOBER 27, 2011

7. BRIEF PROPOSAL STEP 1: Tag advertiser network, define behavior STEP 2: Identify best clusters STEP 3: Clones et Retargeting Format: 250x300, SlideIn TM Clusters: Clusters Info, Auto intenders, enterprise, my finances, good deals Network: Weborama OUTCOME* GOAL: Performance TARGET: Qualified audience of UUs who visited the website and did not convert *Source : Weborama CTR: 0,15%-0,33% CPA: 6 times inferior to client’s expectations CASE STUDY

8. BRIEF PROPOSAL Format: Rich Media ( FloorAd, 300x250, 728x90) Clusters: 30-44, high income, clusters Tourism, Info Network: Weborama ad hoc Volume: 12 million impressions OUTCOME* GOAL: Brand awareness, traffic Cible: 30-44, high income, interest in Trips and Tourism BRANDING 2,9 millions UUs 1 min 4 s average exposure Renewal of the campaign *Source : Weborama powered by Adrime, Exposition calculée à partir de 50% de l’affichage du format durant 5 secondes. CASE STUDY

9. BRIEF PROPOSAL Performed Custom Profiling using Adperf tags Build custom cluster: High income, 25 to 49 years old Interested in computer & electronics (Internet access, computer & peripherals) and home & lifestyle (moving, furniture, energy & utilities) OUTCOME* Leverage 1 st party data knowledge Identify core Numericable target Transfer to AOD trading desk for targeting Transfered Custom Profile to Audience On Demand platform Generated 36% of conversions *Source : Weborama powered by Adrime, Exposition calculée à partir de 50% de l’affichage du format durant 5 secondes. CASE STUDY

12. TRADING DATA ATS PARIS – OCTOBER 27, 2011

16. TRADING DATA HUB FORUM – OCTOBER 7, 2011

21. TRADING SUGAR ATS PARIS – OCTOBER 27, 2011

22. TRADING SUGAR ATS PARIS – OCTOBER 27, 2011

29. ARTICLE 12: No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.

35. “ If the bee disappears from the surface of the earth, man would have no more than four years to live”