Digital Marketing 2019 all you need to know about using Digital as a marketing tool that can power your business growth.

4. DIGITAL MARKETING is the
INTEGRATION OF TECHNOLOGY in
your marketing mix to promote
brands, generate sales and create
richer ENGAGEMENT with your
target customers.

5. Digital
Marketing
Integration of Technology
Part of Promotion Mix
Richer Engagement

7. "Because the purpose of business is to
create a customer, the business
enterprise has two--and only two--basic
functions: marketing and innovation.

8. 1. Know the Pain Points
2. Know the Problems
3. Know the Aspirations

9. Marketing is
Understanding,
Creating,
Communicating and
Delivering Value
to satisfy the needs of
your Target Market at
a Profit
- Philip Kotler

10. The Power of Digital Marketing

11. • Target Broadly or Target 1:1
• Behavioral Purchase Data
• Target Based on Demographic or
Geographic
1. Sharper Better Targeting

12. • Email
• Social Website
• Google Search
2. Variety of Platforms

13. • Photo
• Video
• Text
• Rich Media
3. Wide Array of Creative Forms

14. • Ability to change
material in an
instant
• Ability to react to
consumer
feedback
4. Agile Marketing

15. • Allowed small and
medium companies
to reach consumers
• Shift of Power from
advertiser to
consumer
4. Democratized Marketing

16. 4 C’s of DIGITAL MARKETING Integration

17. CREATION

18. Yugatech
Monthly Traffic:
3,200,000

19. Dr. Willie Ong
Facebook Page
9,591,636

20. 1,360,713 Subscribers

21. COLLABORATION

25. Large groups of people
are smarter than an elite
few, no matter how
brilliant– better at solving
problems, fostering
innovation, coming to wise
decisions, even predicting
the future.
- Wisdom of the Crowd
James Surowiecki

26. CONSUMPTION

33. Internet Time Spent
10 hours and 2 minutes

34. Social Media Time Spent
4 hours and 12 minutes

35. Broadcast Streaming and
Video Time Spent
3 hours and 33 minutes

36. How Will You Maximize These Platforms
for Your Business?

37. COMMUNICATION

40. How Will You Maximize These Platforms
for Your Business?

41. 4 C’s of Digital Marketing
Technology Integration
CommunicationCreation Collaboration Consumption

42. The Buyers Journey Awareness
Interest
Desire
Action

44. Using AIDA as a Framework. Create a
Digital Promotion for a 1 Million Budget
For one of your group’s company

46. Awareness
Interest
Desire
Action
Website,Blog. Email
Facebook Ads and Post Boost
Youtube, Instagram, Linkedin
Landing Page, Eventbrite,

47. AIDA RACE

48. RACE
ENGAGEREACH ACT CONVERT

52. REACH Metro Manila, 21-55 years old
ACT LEARN MORE
CONVERT CHECK-OUT | PAYPAL
ENGAGE VIDEO, PROMOS

53. Using RACE as a Framework. Create a
Digital Promotion for a 1 Million Budget
For one of your group’s company

54. Different Types of Digital Media

58. Email
Material for
Health and
Wellness
World
Conference

72. 79,109 Followers

86. Paid Owned Earned
Strangers Customers Fan

87. Do you already have the different type of
media in the Digital Space?

88. Digital Marketing Framework

89. REACH ACTION CONVERSION ENGAGEMENT
• AGE
• SEX
• LOCATION
• BUYING
BEHAVIOIR
• INTEREST
• CALL TO
ACTION
 BUY NOW
 CLICK HERE
 BOOK NOW
• ADD TO CART
• PAYMENT
SYSTEM
• DOWNLOAD
FILES
• GAMES
• TRIVIA
• POLLING
• FACEBOOK
LIVE
Stranger Visitor Leads Customer Advocate

90. Form a group.
Identify the Types of Digital Media of one
of your group members’ company

95. Registered Marketing Professional Review Center
Facebook/linkedin: orlyballesteros
Email : info@exlinkevents.com
Thank You Very Much!