3. Outline
1. What is Pinterest?
2. Pinterest’s Amazingness
3. How it Works
4. Best Practices
5. Conclusion
4. What Do We Know About
Pinterest Already?
Raise Your Hand if……
5. What is Pinterest?
• Pin + Interest
• Made up of Pinners, Boards, and
Pins
• Bulletin board of ideas and content
• Very visual and image-oriented
• Service & purchase-oriented
6. Why Is a Site with Images So Great?
• 90% of information transmitted to brain
is visual
• Images are processed 60,000 times
faster than text
• Images are the highest form of
engagement
– Tweets w images 90% more likes, 150% more shares
– Facebook w images 53% more likes, 104% more comments
Source: 3M Corporation
7. Pinterest’s Amazingness
• Drives NEW traffic
• FASTEST growing
• SEO Boosting
• Top site for sales
• 4th largest driver of traffic on the web
• 70% of users go for inspiration on what
to buy
• 80% of content is re-shared
9. Example of a Pin
User
Site Traffic
Click on the
image-- go to
the source!
10.
11. Creating Your Pinterest Strategy
• Intention?
• Audience(s)?
• Vibration?
• Resources?
• Content Marketing Plan
• Sharing the Account
• Networking & Community
12. Intention?
• Business vs Personal
• Website traffic
• Blog posts
• Purchases / Sales
• Service-oriented
• Video content
• Other social media site promotion
13. Audience? Let’s Review ...
• Who?
– Interests
– Passions
– Questions
• Pinterest Behavior?
• Core Values?
• How to communicate?
Practice identifying target audience
and core values with our e-book:
15. Resources?
• Time to spend
• Don’t get caught!
• Prioritization
Tips on organization and
prioritization appear in the
10-Page Guide to Success
16.
17. What is Content Marketing?
Can anyone define from last time? ….
18. What is Content Marketing?
A Unified system including various online
media channels that work together to
reach exponentially more people.
Content = information shared
• inspirational
• helpful
• serviceful
19. Creating Content: A Pin Plan
• Title of Board
• Board Description
• Inviting other Pinners
• Keywords (#’)s
• Imagery and Creating
Content
• URL (Call to Action)
Pin of a Min-Pin...
28. SEO Checklist for Pins
• Profile Name & URL address
• Profile Description
• Board Title
• Board Description
• First word in Pin Description
• Keywords (#’s) in Pin Description
• Pin URL or hyperlink
• Image file name (Format: xxxxx-xx-xxxx)
30. Examples of Keywords
Pinterest allows spaces if you have a keyword
phrase of 1-2 words:
#ananda
#self realization
#kriya yoga
#Yogananda
#meditation
#autobiography of a yogi
33. Magnetizing Your Website’s Success
with Pinterest
• Pin-It Button for your website
(business.pinterest.com)
• Pin-able header images
• Videos!!!
• Pinterest Tool Bar (help.pinterest.com)
• Social Media icons
– Website (footer/header)
– Newsletters / Email
– Ap for Facebook