Some of the most helpful and strategically important tools for businesses and website. These tools or "apps" are absolutely necessary to growing your online business.

1. 20 of the Hottest
Cloud-Based Digital
Marketing Tools

2. HELLO!
I am Evan Weber, CEO and Founder of Experience Advertising, Inc.
You can find me at @experienceads
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3. 1. Conversion Rate Optimization Tools
●Optimizely.com
●Reactful.com
●Google Optimize - NEW!
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4. Optimizely
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5. Reactful.com
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6. Google Optimize
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“We saw a 26% lift in conversion
rate after running an initial test for
33 days,” says Cavanaugh.
“Optimize 360 has been very
helpful in not only finding
meaningful landing page wins
leading to positive outcomes for
our business, but it also saves us
a significant amount of time and
resources along the way,” says
Cavanaugh. “And we’re learning
faster than we ever have before.”
Summary:
• Used existing Analytics 360 goals as Optimize
360 experiment objectives
• Reduced the time needed to deploy website
experiments from 2-3 working days to less than 10
minutes
• Increased a newsletter’s order page conversion
rate by 26% with an Optimize 360 experiment

7. 2. Marketing Automation Tools
● Drip.io
● HatchBuck
● Aweber
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8. Drip.io
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Drip - Quick & Easy Email Marketing
Automation Software

9. HatchBuck
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Hatchbuck Video

10. 3. Digital Marketing Tools
● Adstage.io
● SendPulse.com
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11. Adstage.io
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12. SendPulse
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SendPulse Features:
- Email Marketing
- SMTP Server
- Web Push
- SMS/Text
- API

13. 4. Social Media Management
● HootSuite.com
● Shareist.com
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14. HootSuite
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15. Shareist.com
1. Add content from sources like
RSS, Feedly, product and image
searches, bookmarklet, and bulk
uploads.
2. Schedule posts to be shared to
social media into your
customized timeslots.
3. Set content to repeat on a
schedule, or recycle when there
are no other updates to post.
4. Content gets saved in your
Library for use later in social
media, blog posts, and
newsletters.
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16. 5. Ecommerce/Website Related Tool
● Shopify
● WordPress
● Chargify
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17. Shopify - #1 for Ecommerce
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18. WordPress - #1 Content Management Platform
WordPress Usage - 2017
1. WordPress powers almost 27 percent of the entire internet. (Source: torquemag.io)
2. WordPress sites around the world publish 24 posts per second. (Source: torquemag.io)
3. WordPress as a CMS (47%) is nearly 12 times more popular than Drupal (4%) in India. In the US
(2014 data), WordPress is preferred by 50% of the users, with Drupal scooping up 17% and Joomla
getting 6.44%.
4. 50,000 WordPress.com websites are being launched daily. (Source: codeinwp.com)
5. WordPress sites receive 22.17 billion monthly pageviews. (Source: torquemag.io)
6. 25% of the top one million websites use WordPress as of February 2017. (source: cminds.com)
7. WordPress blogs receive 46.6 million comments per month. (Source: torquemag.io)
8. WordPress.com gets more unique visitors than Amazon (126 million per month vs. 96 million per
month) (Source: codeinwp.com)
(source: https://www.tytonmedia.com/blog/50-astonishing-wordpress-statistics-for-2017/)
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19. Chargify - Residual Revenue
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20. 6. Sales Tools
● Lead Forensics - #1 Sales Tool for B2B
● Pop-Ups - Experience Advertising
● Live Chat - Olark
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21. LeadForensics - Caller ID for Your Website
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Lead Forensics Features:
- Automated Reports
- Email Alerts
- Upload CRM Data
- Follow-up More Timely
- Purchase Contact Details
- Shows Traffic Sources
- Shows Keyword Data
- Shows Number of Visits by
Each Company
- Success Managers

22. 7. CRM Tools
● SalesForce - #1 in the U.S.A.
● HubSpot - Inbound Platform/Free
CRM
● NutShell - Sales-Oriented CRM
● MediaRails - CRM for Outreach
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23. Salesforce - #1 Sales CRM/Tool
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SALESFORCE FEATURES:
Communities for sales
Marketing and sales leads
Email integration
Opportunities and quotes
Build and run innovative
apps
Forecasting
Engage customers
everywhere
Approvals and workflow
Social accounts and
contacts
Chatter

24. Hubspot - Inbound Marketing Platform
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25. Nutshell - Sales-oriented CRM/Tool
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26. 8. Creative Design Tools
● Canva - Create graphics for social
media posts and ads
● Envato - Amazing Source of
Templates, Images, etc.
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27. Canva - Great for Social Media Management
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28. Envato - Designs, Designers, and Projects
- Envato Elements Unlimited downloads of web templates, graphics,
fonts, and now 240,000+ photos!
- Discover 22,480 code scripts and plugins from $2
- 484,982 Video effects and stock footage
- Royalty free music and audio tracks from $1
- 589,074 Fonts, logos, icons and more
- Royalty free stock photos from $2
- 44,942 3D print models and CG textures from $2
- Creative Community
- Envato Studio
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29. 9. Influencer/PR/Blogger/Affiliate
● Cision - #1 PR/Influencer Database
● Meltwater - PR Database and Monitoring
● GroupHigh - Blogger Portal
● AffiliateLeads.net - Affiliates in all
Categories
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30. 10. Telecom/Phone
● Phone.com - Business Phone
Service for $12.99/month
● 800.com - Toll-Free Numbers
● RingBoost.com - Vanity Numbers
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THANKS!Any questions?
You can find me at
@experienceads & evan@experienceadvertising.com
954-662-8010 - Facebook Page