Marketing Strategies for Small Business

1. Marketing Strategies
for Small Business
Bruce Wade

2. What’s the Problem?
We need to fully understand and define the
problem that we are trying to solve before
any marketing effort can begin.

3. What’s the Promise?
What is YOUR promise to the world related
to addressing the define problem?

4. What’s the Product?
What is your Product Offering that delivers
on your promise?

5. Who are the People?
Who are the People who are experiencing
the problem:
 Who?
 Why?
 When?
 Where?

6. Product MarketingSpecificationTemplate
1. Features
2. Benefits
4. Cost
3. Suppliers
5. Price
8. Marketing
Material
7. Needs 6. Target
Sector
7. Wants
9 Brand
Champions

7. The Sales Cycle
1. Inform – creates interest
2. Education – creates a need
3. Sell
4. Upsell / Resell

8. Sales Funnel
New Opportunity
Initial Communication
Fact Finding
Develop a Solution
Solution Evaluation
Negotiation
Purchase Order
Account Maintenance

9. Sales Funnel
Capture
Categorize
Clarify
Convert
Conversation

10. Sales Funnel
 Define your contact points
 Create Capture processes
 Develop strategies to drive down
 Add human contact as soon as possible
 Keep the conversation going

11. Marketing Campaign Template
Campaign:
DateFrom:
Products:
Customers:
Materials:
DateTo:
Outcomes:
Budget:
CampaignSchedule:
Salescycle

12. Marketing Campaigns
 Name the Campaign
 Define a start and end date
 Allocate a budget
 Sales cycle
 Products
 Customers
 Materials
 Outcomes
 Schedule / Plan

13. Summary
 Understand the problem
 Know your Product
 Interact with the People
 Create engaging material
 Build relationships with Brand Champions
 Run Campaigns
 Measure, Manage, Adjust