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“Outsourcing Logistics:
    Meet and Exceed Your
Customers’ Real Expectations,
      and Create the 3PL
Relationships that Drive Costs
     Down and Drive ROI”




         3PL Summit
  Chief Supply Chain Officer
            Forum
       Atlanta, Georgia
       June 21-23, 2010
Effects of Economic Crisis on Supply Chain and
3PL Relationships

   Current Economic Crisis is
 Viewed as “Inflection Point” to
  Re-Think Supply Chain/3PL              The Need for 3PL Services in
         Relationships                   Times of Economic Volatility


 80%       59%                                  Do Not
                                               Know, 7%
 60%
                                                            Increase,
  40%              22%    19%                                  30%
                                                No
  20%                                        Impact,
                                               42%
   0%                                                     Decrease,
                                                            21%
          Yes    No
                         Not
                         Sure


   Source: 2009 14th Annual 3PL Study.
                                                                        2
3PL/Customer Panel Participants


Scott McWilliams – CEO, OHL

Greg Javor – Vice President, Global
Logistics, Starbucks

Tom Sanderson – President & CEO,
Transplace

Chris Cavin – Director of Purchasing,
Shared Services, Rock-Tenn Corporation

John Langley – Professor of Supply Chain
Management, Georgia Tech (Moderator)

                                           3
Starbucks® Coffee Company and 
             OHL
From One Little Bean Store
                             Stores




  • 16,700 retail stores
                                      • Our products:
  • 120,000 partners
                                        - Coffee and Tea
  • 51 countries                       - Handcrafted Beverages
  • 50M customers per week             - Consumer Products

Starbucks Confidential                                     Page 5
The Starbucks Supply Chain




                                        • Plants
  >   $4.0B       Enterprise Spend        - Coffee Roasting: 5
                                          - Tea: 1
  >   $0.8B       Operating Expense       - Co-Manufacturing: 24
  >   4.4M        Deliveries per year   • Distribution
                                          - RDCs: 13
  >   1.1M        Picks per day           - CDCs: 42
                                          - Green Coffee Warehouses: 6

Starbucks Confidential                                                   Page 6
OHL Overview
Global integrated third‐party logistics company

Headquartered in Nashville, TN

Employs 5,500

$979MM 2009 revenue

3 business units:




Contract Logistics       North America            Global Freight 
                         Transportation           Management and 
                                                  Logistics
     • $392MM                 • $250MM                • $337MM


                                                                    7
OHL Vertical Market Focus
                                    Retail
              4%    9%
      11%
                                    CPG

                                    Automotive
                              27%

25%                                 Electronics & High Tech

                                    Apparel

                         4%         Chemical
      3% 3%
                   14%
                                    Food & Beverage

                                    Healthcare

                                    Publishing
OHL History



                                                      Execution
                                        Integration


                         Acquisition
 WCAS 
purchase 
  2005
            Foundation
Founded 
  1951

                                       2006‐2008           2010 and beyond
                                                                       9
OHL Value Proposition
               • Improved Inventory Planning
                                                       • OHL Supply Chain 
 Visibility    • Less Expediting of Orders/Inventory
                                                         Visibility
               • Fewer stick‐outs/excess inventory

               • Best‐fit network solution             • OHL Consolidation, Ocean/Air, 
 Time to                                                 Customs Brokerage and 
               • Efficient mode shift                    optimal network placement
 Market
               • Fewer customs delays

               • Proper inventory positioning
                                                       • OHL Contract Logistics 
Network        • Customer/market proximity               and North America 
Flexibility    • Variable warehouse space and cost
                                                         Transportation Solutions

               • Fixed asset optimization
               • Database driven KPI measurement
                                                       • OHL Integrated Solution
Centralized    • Continuous operational improvement

   CRM         • Optimized visibility

               • Optimized core competencies                                        10
How to Get the Most out of a Partnership

•   Partner; not vendor
•   Communication
•   Cultural fit
•   Focus on core competency
•   One source solution (visibility)
•   Trust expertise

                                               11
Strategy Session – Outsourcing Logistics:
Meet and Exceed Your Customer’s Real Expectations, and
Examine the 3PL Relationships that Drive ROI




 June 22, 2010



           © 2010 – All contents CONFIDENTIAL
Technology & Service Offerings
Transplace takes a consultative and analysis-driven approach to solution design and deployment. Our
business model adapts to the operational needs of our customers – from high-tech and high-touch, to
more basic operational services.

                          Logistics Consulting Services                                    Lead Logistics Provider (LLP)
 Comprehensive




                               •   Benchmarking                                              •   Full Transportation Outsourcing
                               •   Transportation Procurement                                •   Transportation Provider Contracting
                               •   Network Analysis & Design                                 •   Shipment Control Centers
                               •   Professional Services Consulting                          •   Inbound Freight Management
                               •   Joint Lean Six Sigma Projects                             •   Freight Bill Audit & Payment
 Management Solution




                          Capacity Provider                                                TMS Technology
                               •   Single Source                                             •   On-Demand TMS
                               •   Core, Committed and Primary                               •   Optimization
                               •   Brokerage                                                 •   Highly Configurable
                               •   Spot Market                                               •   BI, Reporting and Analytics
                               •   Dedicated Fleet                                           •   Rapid Implementation & Integration
 Basic




                       Basic                                                   Technology Solution                              Comprehensive
                                          © 2010 – All contents CONFIDENTIAL
                                                                                     13
RockTenn Overview

 • RockTenn is a leading North American producer of paperboard,
   containerboard, consumer and corrugated packaging
          Headquarters in Norcross, GA
          Operating over 100 facilities in the US, Canada, Mexico, Chile and Argentina
          Annual net sales of approximately $2.9 billion
 • RockTenn Business Segments
          Consumer Packaging
          Corrugated Packaging
          Merchandising Displays
          Specialty Paperboard Products
 • Transplace Services to RockTenn:
     •   Load Control Center Operations/Staffing
     •   TMS Technology
     •   Customized Business Intelligence Reporting
     •   Engineering Support for Strategic Bid/Network Events
     •   LTL Contract Management
                                                                                         14
RockTenn Production Facilities




               RockTenn Operates over 100 Production Facilities
               160,000 + annual freight shipments across all modes
               7,000 + unique freight lanes over last 18 months
                                                                     15
3PL Relationship Success
• Alignment with Customer Goals
• Quarterly Business Reviews
• Constructive Discussions/Problem Solving
• Filling the Gaps
• Supply Chain Expertise
• Efficient Processes – Lean Six Sigma
• Innovative Technology
• Thought Leadership




         © 2010 – All contents CONFIDENTIAL   16
Why Transplace?
• Best in Class Technology
   Transplace is the only 3PL to make the 2010 Gartner TMS Magic Quadrant
• Flexible, Transparent, End to End Transportation Management
• Ongoing Transplace Executive involvement ensures year over year
 synchronization with Executive Management at customer
   Quarterly Business Reviews
   On-Demand Customer Benchmarking
   Collaborative Transportation Management
• Annual “Voice of the Customer” survey
• Transplace Customer Advisory Board
   “Transplace aligns our Account Management Team’s Goals with our
   Customers’ Goals” Sheldon Ellis, Intertape
• Transplace Executive Management is committed to the principles of
 Lean Six Sigma
   54 Green Belts and 12 Black Belts within Transplace
   » Proper ratio 10% and 1% employee base
            © 2010 – All contents CONFIDENTIAL   17
www.transplace.com                         Corporate Headquarters 972-731-4500




      © 2010 – All contents CONFIDENTIAL
“Outsourcing Logistics:
    Meet and Exceed Your
Customers’ Real Expectations,
      and Create the 3PL
Relationships that Drive Costs
     Down and Drive ROI”




         3PL Summit
  Chief Supply Chain Officer
            Forum
       Atlanta, Georgia
       June 21-23, 2010

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John Langley from Georgia Institute of Technology on ‘Outsourcing Logistics: Meet and exceed your customer’s real expectations, and examine the 3PL relationships that drive ROI’

  • 1. “Outsourcing Logistics: Meet and Exceed Your Customers’ Real Expectations, and Create the 3PL Relationships that Drive Costs Down and Drive ROI” 3PL Summit Chief Supply Chain Officer Forum Atlanta, Georgia June 21-23, 2010
  • 2. Effects of Economic Crisis on Supply Chain and 3PL Relationships Current Economic Crisis is Viewed as “Inflection Point” to Re-Think Supply Chain/3PL The Need for 3PL Services in Relationships Times of Economic Volatility 80% 59% Do Not Know, 7% 60% Increase, 40% 22% 19% 30% No 20% Impact, 42% 0% Decrease, 21% Yes No Not Sure Source: 2009 14th Annual 3PL Study. 2
  • 3. 3PL/Customer Panel Participants Scott McWilliams – CEO, OHL Greg Javor – Vice President, Global Logistics, Starbucks Tom Sanderson – President & CEO, Transplace Chris Cavin – Director of Purchasing, Shared Services, Rock-Tenn Corporation John Langley – Professor of Supply Chain Management, Georgia Tech (Moderator) 3
  • 5. From One Little Bean Store Stores • 16,700 retail stores • Our products: • 120,000 partners - Coffee and Tea • 51 countries - Handcrafted Beverages • 50M customers per week - Consumer Products Starbucks Confidential Page 5
  • 6. The Starbucks Supply Chain • Plants > $4.0B Enterprise Spend - Coffee Roasting: 5 - Tea: 1 > $0.8B Operating Expense - Co-Manufacturing: 24 > 4.4M Deliveries per year • Distribution - RDCs: 13 > 1.1M Picks per day - CDCs: 42 - Green Coffee Warehouses: 6 Starbucks Confidential Page 6
  • 8. OHL Vertical Market Focus Retail 4% 9% 11% CPG Automotive 27% 25% Electronics & High Tech Apparel 4% Chemical 3% 3% 14% Food & Beverage Healthcare Publishing
  • 9. OHL History Execution Integration Acquisition WCAS  purchase  2005 Foundation Founded  1951 2006‐2008 2010 and beyond 9
  • 10. OHL Value Proposition • Improved Inventory Planning • OHL Supply Chain  Visibility • Less Expediting of Orders/Inventory Visibility • Fewer stick‐outs/excess inventory • Best‐fit network solution • OHL Consolidation, Ocean/Air,  Time to  Customs Brokerage and  • Efficient mode shift optimal network placement Market • Fewer customs delays • Proper inventory positioning • OHL Contract Logistics  Network  • Customer/market proximity and North America  Flexibility • Variable warehouse space and cost Transportation Solutions • Fixed asset optimization • Database driven KPI measurement • OHL Integrated Solution Centralized  • Continuous operational improvement CRM • Optimized visibility • Optimized core competencies 10
  • 11. How to Get the Most out of a Partnership • Partner; not vendor • Communication • Cultural fit • Focus on core competency • One source solution (visibility) • Trust expertise 11
  • 12. Strategy Session – Outsourcing Logistics: Meet and Exceed Your Customer’s Real Expectations, and Examine the 3PL Relationships that Drive ROI June 22, 2010 © 2010 – All contents CONFIDENTIAL
  • 13. Technology & Service Offerings Transplace takes a consultative and analysis-driven approach to solution design and deployment. Our business model adapts to the operational needs of our customers – from high-tech and high-touch, to more basic operational services. Logistics Consulting Services Lead Logistics Provider (LLP) Comprehensive • Benchmarking • Full Transportation Outsourcing • Transportation Procurement • Transportation Provider Contracting • Network Analysis & Design • Shipment Control Centers • Professional Services Consulting • Inbound Freight Management • Joint Lean Six Sigma Projects • Freight Bill Audit & Payment Management Solution Capacity Provider TMS Technology • Single Source • On-Demand TMS • Core, Committed and Primary • Optimization • Brokerage • Highly Configurable • Spot Market • BI, Reporting and Analytics • Dedicated Fleet • Rapid Implementation & Integration Basic Basic Technology Solution Comprehensive © 2010 – All contents CONFIDENTIAL 13
  • 14. RockTenn Overview • RockTenn is a leading North American producer of paperboard, containerboard, consumer and corrugated packaging Headquarters in Norcross, GA Operating over 100 facilities in the US, Canada, Mexico, Chile and Argentina Annual net sales of approximately $2.9 billion • RockTenn Business Segments Consumer Packaging Corrugated Packaging Merchandising Displays Specialty Paperboard Products • Transplace Services to RockTenn: • Load Control Center Operations/Staffing • TMS Technology • Customized Business Intelligence Reporting • Engineering Support for Strategic Bid/Network Events • LTL Contract Management 14
  • 15. RockTenn Production Facilities RockTenn Operates over 100 Production Facilities 160,000 + annual freight shipments across all modes 7,000 + unique freight lanes over last 18 months 15
  • 16. 3PL Relationship Success • Alignment with Customer Goals • Quarterly Business Reviews • Constructive Discussions/Problem Solving • Filling the Gaps • Supply Chain Expertise • Efficient Processes – Lean Six Sigma • Innovative Technology • Thought Leadership © 2010 – All contents CONFIDENTIAL 16
  • 17. Why Transplace? • Best in Class Technology Transplace is the only 3PL to make the 2010 Gartner TMS Magic Quadrant • Flexible, Transparent, End to End Transportation Management • Ongoing Transplace Executive involvement ensures year over year synchronization with Executive Management at customer Quarterly Business Reviews On-Demand Customer Benchmarking Collaborative Transportation Management • Annual “Voice of the Customer” survey • Transplace Customer Advisory Board “Transplace aligns our Account Management Team’s Goals with our Customers’ Goals” Sheldon Ellis, Intertape • Transplace Executive Management is committed to the principles of Lean Six Sigma 54 Green Belts and 12 Black Belts within Transplace » Proper ratio 10% and 1% employee base © 2010 – All contents CONFIDENTIAL 17
  • 18. www.transplace.com Corporate Headquarters 972-731-4500 © 2010 – All contents CONFIDENTIAL
  • 19. “Outsourcing Logistics: Meet and Exceed Your Customers’ Real Expectations, and Create the 3PL Relationships that Drive Costs Down and Drive ROI” 3PL Summit Chief Supply Chain Officer Forum Atlanta, Georgia June 21-23, 2010