This year MWC was the same as last, talking about the same trends and the same buzzwords (5G, AI, IoT). So why did we bother attending? Why did you? Because there is one key thing that can really change everything. watch this 20 min webinar to learn what it is!

1. Top Telecom Trends &
Highlights From MWC 2019
Presented to you by
Panorama

2. CEO of Panorama
Eynav
Azarya
• CEO of Panorama, world
leaders in AI & data
analytics for
communications and media.
• Visionary thought leader in
telecom and analytics
• Software and Industrial
Engineer
• Board member – AFEKA
engineering college
Your Presenter Today
• Presenting in MWC/4YFN on
the future Telecom
analytics

3. MWC 2019
107,000 Attendees
2,400 Exhibitors
7,700 CEOs

4. 5G
OTTIoT
AI
Analytic

5. Everything Smart!
https://lowdown.carphonewarehouse.com/feature/our-highlights-from-mwc-2019/39768/
Nubia Alpha Wearable Smartphone
Microsoft HoloLens 2
The Huawei Mate X 5G folding phone

6. #1 Technology
Enabler

7. 5G
Capex
VR
Cars
Drones
5G Investments are Massive

8. 5G
Capex
VR
Cars
Drones
Proven Use Cases are Key for it’s
Success

9. 5G
Capex
VR
Cars
Drones
Shared Infrastructure & Services
are
More Important than Ever

10. The Leaders are
Betting on 5G
But..

11. OTT vs Telecoms
OTT
The Big Contender

12. OTT is Everywhere
From Communication to TV
From Music to Technology
From Content to Productivity

13. Telecoms & OTTs
Will Partner
• Premium content
• Personalized offers
• Bundles
• Engagement platform
• Customer experience &
billing

14. The Internet of
Things
Telecoms are the catalysts
for the IoT Revolution

15. https://lowdown.carphonewarehouse.com/feature/our-highlights-from-mwc-2019/39768/
Wearables:
IoT Sensors for Everyone
https://www.techradar.com/news/7-best-wearables-of-ces-2019-the-top-smartwatches-and-more-from-the-show

16. Smart Homes Smart Industry
Smart BuildingsSmart Cities
Smart Health
The Smart World
Telecom Providers & 5G

18. Massive
Investment in
Cross Function
Analytics

19. Digital Transformation =
Analytics Creating New Business
Processes
Business
Process
Insights
Customer
Experience
IoT
&
Supply
Chain
Workforce
Engagement
Investment
Management

20. Long term:
Digital
transformation
partner for the
industry
(B2B focus)
Connectivity
provider
Telecom Roadmap
Mid term:
IoT services,
Data applicationsShort term:
Omnichannel,
Cross-sell,
Retention
Leverage those trends to drive leadership in your market

21. Enablement
Monetization Management Trust
Business Assurance Customer Centricity
KPIs & Insights
Digital
Business
Governance
Cloud, platform, APIs, blockchain, digital twin, data analytics, AI, OSS/BSS
Business models, revenue
models, value creation, customer
centricity
CurateFx, SLAa, smart
contracts, customer centricity
Security, privacy, responsible
data management, data
analytics, AI
Revenue assurance, fraud & risk
management, billing, charging,
settlement, customer centricity,
billing
Omnichannel, responsible data
management, value creation,
market centricity
Tracking and analysis of KPIs. The
key to digital transformation
Strategy, regulatory approach,
leadership, organization, skills,
risk management
The Scope of
Digital
Transformation
* Original model by TM Forum “Widening Scope of Digital Transformation”

22. From Data to
Actionable
InsightsOut-of-the-Box Analytical Solutions for All Use Cases of
Telecommunications and Media Service Providers
Data Collectors & ETLs
Sharing &
Collaboration
KPI Monitoring
Alerts & Notifications
AutomatedReports
Recommendation&
Generation
Self-Service
Analytics
Out-of-the-Box ‘Telecom-Specific’
Reports & Dashboards
OSS
Other
Systems
Marketing
Finance
ERP
CRMBSS
Data Models Pre-Defined for
Telecom & Self Service Analytics
Automated Insights
& Data Discovery
Predictive
AI-based
Analytical
Models
Cross-Departmental Analytical Modules / Use Cases:
• Executive Management
• B2B Account Analytics
• Lead to Cash Optimization
• Problem to Resolution Analytics
• Churn Monitoring & Analytics
Departmental Analytical Modules / Use Cases:
• Collection
• Subscriber Analytics
• Revenues & ARPU
• Pre-paid & Top-Ups
• Order Management
• Fulfilment
• Services & Ticketing
• Contact Center
• Campaign Analytics
• Usage Analytics
• Network Statistics & Planning
• Network Inventory
• IoT Billing Analytics
Predictive, AI-based, Analytical Modules / Use Cases:
• Churn Prediction
• Next-Best-Offer
• Customer Segmentation
• Lead Scoring
• Conversion Rate Improvement

23. Industry
Recognition &
Awards
“Panorama’s differentiated
recommendation engine helps users get
the right insight within the right
context at the right time. Panorama’s
machine-learning-based recommendation
engine nudges you in the right
direction by showing you the most
popular content as tagged and ranked by
your colleagues”
What the top analyst firms say about
Panorama’s innovation:
The Forrester BI Wave
Boris Evelson & Martha Bennett

24. 5G is the next generation
of network. It will enable
Smart Networks, optimizing
CAPEX and reducing costs.
It’s also the catalyst
for the connected “Smart
World”. CSP’s are getting
ready to roll out 5G
technology this year, but
it still has some
challenges.
5G
As owners of the network,
5G technology,
communication and
subscriber data, CSP’s will
enable the IoT revolution
and will partner with other
businesses and governments
to implement IoT in other
industries and the Smart
Life (Smart Homes, Smart
Cities, etc)
IoT & B2B
AI and data analytics are
the key to dealing with the
massive amounts of data that
will be generated once 5G is
fully running. AI analytics
automate predictive analysis
allowing CSPs to know what
happened, why it happened,
and what will happen later,
letting them pinpoint their
next best action.
AI & Analytics
CSPs are transforming into
DSPs. Digital Transformation
is still a priority for
certain operators, while there
are some that are already
reaping the benefits. The
emphasis is on creating unique
and personalized customer
experiences to reduce churn
and increase lifetime value.
Analytics for telecom is the
ultimate driver for digital
Digital
Transformation
A Quick Recap of MWC 2019

25. Thank you!
Question?
eynav@panorama.com