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Drive Your Business with Local
SEO Best Practices

© 2015 eZdia
● About eZdia
● Best practices to manage your local SEO strategy
● Challenges faced while creating and executing a successful local SEO strategy
● How eZdia is helping world’s largest internet retailers to realize their vision of
creating a top-notch local SEO strategy
● Key Takeaways
In This Webinar

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About the Speakers
Padmini is a marketer, a mom and a musician (the 3Ms). She
loves to read about new and emerging technology. She has
successfully led marketing initiatives for mobile, cloud,
semiconductor and now, eCommerce. In her last position as a
marketing head for a mobile company, she helped the
company triple their revenue in less than 3 years. She has
several marketing publications and her case study on Infosys
and the challenge of global branding was published by the
Harvard Business Review.
Dharmendra Tripathi, Digital Marketing Manager, eZdiaPadmini Murthy, Director of Marketing, eZdia
With a master’s degree in business administration/technology
marketing, He is an Internet Marketing Specialist on the eZdia
marketing team, with more than 10+ years of experience
working in digital marketing, specializing in SEO, marketing &
brand building, paid advertising and social media management.
Dharam currently lives in New Delhi, India.

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Redefining Content Creation and Enrichment for the
Enterprise

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Brands That Trust Us

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Powered by the Enterprise Content Platform
Features
– Configurable Roles
– Speedy Onboarding
– Custom Workflows
– Custom Integrations
– Content Intelligence
– Responsive Solutions
A Complete Tool for Content Project Experts
P

© 2015 eZdia
What is Local SEO?
“Local SEO is the optimization process for the local
results in search engines and it’s focused on providing
results that are relevant to a searcher and based on
their current location. So, improving and increasing the
traffic from local search queries with a geographic
intent, is what we call Local SEO.”

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Generic Local Search
Query without Location
Details
- “Hotels near me”
Snapshot is showing the
search result on Google

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Location Based Search
Query
- “Hospitals in Miami
Beach”
Snapshot is showing the
search result on Google

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Best Practices Guide to Local SEO

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Local SEO Best Practices

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#1 Keyword Research and Targeting
Conduct the basic
keyword research
-Choose the right filters and
settings
-Use Google keyword planner
for local keyword research

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Analyze the Search
Results
-Targeted keyword is
showing the local search
results or not
-How the local results are
appearing
#1 Keyword Research and Targeting

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#1 Keyword Research and Targeting
Evaluate Local Listing
Competition
Less Reviews = Less
Competition = More Chances
of Winning

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#2 Website Content Optimization

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You could see a lot of sales by building in SEO Friendly URL’s
Big opportunity adding
Location Based Keywords
into your writing process
Adding 200-255 words of
descriptive content will
attract Google, increase
authority and quality
rankings and move this
product higher in Search
rank.
#2 Website Content Optimization
H1/H2 Optimization

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#3 Site Onpage Optimization

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#3 Site Onpage Optimization

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#4 Local Business Directories Listing

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#5 Google Maps business listing

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#6 Managing Customer Reviews

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#7 Social Profiles Management

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Local SEO Facts

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Challenges
➢ Local based pages were absent
➢ Location information/know-how and content density around
specific neighborhoods was weak
➢ Town and city pages mismatch required accurate mapping,
otherwise it was misleading.
➢ Not much visibility in search engines
eZdia’s SEO Approach
➢ Specific city targeting and research based on specific criteria.
Created complete cities, sub cities and towns list
➢ Created and managed the content by optimizing the pages and
doing the right keyword research
➢ Complete site and competitive analysis of the site including off
page and on page optimization
Results
➢ Drastic improvement in search rankings on Google and other
search engines
➢ Local listings established for some of their keywords
➢ Huge improvement in traffic and conversions from optimization
strategy

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Q&A

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