1. The Windows Azure Platform
For ISVs

2. Why an ISV should pursue a Cloud Strategy?
• To reach new market segments and geographies
• To achieve competitive differentiation relative to the
company’s larger competitors
• To allow the business to scale rapidly without incurring the
overhead costs associated with traditional hosted solutions.
• To make it easy for prospects to try out its solution
• To make it easier to sell the application by dramatically
reducing the upfront costs for the customer
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3. What is Windows Azure platform?
• It includes a cloud services operating system and a set of
developer services
• It provide the functionality to build applications that span
from consumer Web to enterprise scenarios
• The key components of the Windows Azure platform are
– Windows Azure and
– SQL Azure
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4. Windows Azure Stack
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5. Windows Azure Developer Services
• Windows Azure Developer Services provide the functionality
to build applications that span from consumer Web to
enterprise scenarios
• To reap maximum advantage of Cloud developer services are
essential
• It consists of following developer services
– Compute: Web and Worker roles to host applications around the
world
– Database: Highly available and scalable relational cloud database
service
– Virtual machines: Deploy custom Windows Server 2008 R2 images to
Windows Azure
(continued…)
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6. Windows Azure Developer Services
(in continuation…)
– Storage: Persistent and durable storage in the cloud via four core
services
– Content delivery network: Deliver high-bandwidth content through 24
global physical nodes
– Caching: Distributed, in-memory application cache service
– Virtual network: Networking functionality to connect on-premises and
cloud applications
– Service bus: Secure messaging capabilities for distributed and hybrid
applications
– Access control: Standards-based service for identity and access control
– Business intelligence: Develop and deploy operational reports to the
cloud using familiar tools
– Marketplace: Buy and sell finished applications, data sets,
components, and more
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7. Cloud Platform Comparison
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8. Cloud Platform Comparison (contd.)
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9. Cloud Platform Comparison (contd.)
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10. How ISVs can benefit through Azure?
• Build cloud solutions quickly by reusing existing code
• Transfer existing coding skills to the Windows Azure
environment
• Leverage the Windows Azure flexible resource consumption
model
• Use the Microsoft service-level agreement (SLA) to guarantee
application availability and performance
• Reach completely new customer base
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11. e-Zest’s Windows Azure Services
• Windows Azure Platform Value Assessment Services
– From Business Perspective
– From Technology and Design Perspective
– ROI Analysis
• Windows Azure Design Services
– Business Process Modeling
– Architecture Modeling
– Service Delivery Modeling
– Multi-Tenancy, Configurability
– User Profiling
• Windows Azure Security Implementation Services
– Security Compliance
– Identity Management
• Windows Azure Performance and Scalability Services
– High Availability
– Decoupled Service Interfaces
– Horizontal & Vertical Scaling
– Load Balancing & Virtualization
• Windows Azure Platform Optimization Services
– Use of APIs/Service Interfaces
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