During Super Bowl week, we saw personal branding at its finest. We, as entrepreneurs can learn a lot from what we witnessed. Read more to discover the lessons we've learned.

1. A SUPER BOWL
MARKETING
LESSON FOR
ENTREPRENEURS

2. Super Bowl XLVIII featured two of the premier quarterbacks in the game.
One is a certain first ballot Hall of Famer, and the other has led his team
to the Super Bowl in only his second year, and has won more games in
his first two years than any quarterback in NFL History.
But who has been (by far) the
most talked about player in the
Super Bowl this week?
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3. RICHARD SHERMAN, A CORNERBACK!
Granted, he, in my opinion is not only the best cornerback in the game, but
probably one of the best defensive players, period. But we all know that
whenever a football game is being discussed, particularly the Super Bowl, the
conversation always starts with the quarterbacks!
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4. How is a defensive player able to generate so much interest and attention?
SIMPLE ANSWER: A 25 second interview!
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5. After making a spectacular play to secure a victory, and, consequently,
a trip to the Super Bowl for the Seahawks, an excited Sherman
declared himself the best corner in the game (which, as I mentioned
earlier, I agree with) and called San Francisco 49ers receiver Michael
Crabtree “sorry” and “mediocre”. Almost instantly, people around the
world were tweeting about this interview, it was talked about and
debated on ESPN by almost every reporter employed by the network,
and Sherman became the most talked about person, not just
athlete, in America for about a week. If that wasn’t enough, I turn on
the TV, and he’s featured in a new commercial. People and
companies actually made millions of dollars off of a post game
interview!
=
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6. What’s the
lesson to small
business
owners and
entrepreneurs?
•Effectively
market ourselves
•Stand out from
the competition
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7. Most of us obviously do not have the luxury of having a microphone and
camera in front of our faces with millions of people watching, but we all
advertise, and we all have an audience.
We have to give people a reason to
connect with us.
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8. We have to stand out from the crowd!
The next time you place an ad, or submit a post to your Twitter, Facebook,
or LinkedIn accounts, take a look at 3 or 4 of your competitors. Chances
are, their ads are almost identical.
Do the direct opposite!
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9. You’re not only selling your product or service, or
even your company, but you’re selling yourself!
YOU are your brand!
When people connect with you, they will
inevitably do business with you.
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10. Let us help you fund your
business!
Contact us:
Phone: (888) 543-5530
Email: info@ezmerchantcapital.com
Fax: 888-965-9849
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