All the major companies including Google, Apple and Microsoft are investing high on this technology and they have already developed their trademark software and hardware related to the same. GoOgle has been working on Google Glass for past few fears and on the other hand Microsoft is working on project named as Holo Lens. Apple is also working on the same, but it is yet to announce its project name for augmented reality. There are other major brands who have already developed application that uses AR for rich and lively user experience.

1. Augment Reality (A Walk
Through) – The Blend of Real
World and Virtual World
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2. INTRODUCTION
As per Wikipedia – “Augmented reality (AR) is a live direct or indirect view of a
physical, real-world environment whose elements are augmented (or
supplemented) by computer-generated sensory input such as sound, video,
graphics or GPS data.”
The simple explanation to this is – Using Augmented Reality technology when the
user views the natural world via. medium such as camera or lenses and the AR
application embeds the virtual elements into this natural world making us feel that
the virtual element is present in real.
This effect can be made more realistic with smart programming and pushing more
virtual elements such as sound, representation or GPS information.

3. Major Companies on Augmented Reality
All the major companies including Google, Apple and Microsoft are investing high
on this technology and they have already developed their trademark software and
hardware related to the same. GoOgle has been working on Google Glass for past
few fears and on the other hand Microsoft is working on project named as Holo
Lens. Apple is also working on the same, but it is yet to announce its project name
for augmented reality. There are other major brands who have already developed
application that uses AR for rich and lively user experience.
Times of India has its product named as Alive AR, Lenskart uses AR to show live
online lenses look on user face and many other brands like Snapchat’s AR, LG
robot vacuum, Acer, Ray Ban, Volkswagen and Disneyland also have their AR
based products in the market.

4. Augmented Reality is the technology that will change the world as we see now,
there are many possibilities that are being worked out each day by the software
engineers around the world. Some of the best available API’s / software to code
the application are:
Layar
Qualcomm Vuforia
Star Walk
Wikitude
Google Ingress
Arbasketball/kick Ball
AR Invaders

5. VIRTUAL REALITY
This is just the beginning of new era where virtual reality gets amalgamated with
our real world and offering us complete new dimension to view the world. Also
Augmented Reality will be amongst the most revolutionary technology in the
market with great revenue opportunity for entrepreneurs.
According to Juniper Research, augmented reality in marketing across mobile
applications will generate 1.4 billion downloads by 2015, as an increasing number
of brands familiarize themselves with the technology and its possibilities.

6. CONCLUSION
To conclude I would say, that with possibilities to carve new niche in almost all the
domains like Literature, Archaeology, Architecture, Visual art, Greeting cards,
Commerce, Construction, Education,Emergency management / search and
rescue, Video games, Industrial design, Medical, Beauty, Spatial immersion and
interaction, Military, Navigation,Office workplace, Sports and entertainment, Task
support, Television, Tourism and sightseeing, Translation etc.
Augmented Reality will change every individual’s day to day life. Additionally, this
will also create new ways communication and business opportunity across the
globe.

7. SOURCE URL:
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world/

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