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Mobile Social Media


Moderator:
Gregory Birge, Managing Director, F5 Digital Consulting

Presenters:
Gilles Badinet, CEO, EyeKa

Deep Malhotra, Director of Sales & Business Development,
MySpace India
Mobile Social Media



Discussion Points:
 •  The migration of online communities on mobile

 •  Social media and UCG’s next phase in the mobile world

 •  International examples of social networks utilising mobile

 •  Developing a 360 degree approach to mobile social media

 •  Impact on the consumer

 •  Business model evolution, advertising model

 •  Platform evolution
Mobile Social Media




       300M                                       98M      50M      64M



    1999                                   2002         2002     2004

• The migration of online communities on mobile
Mobile Social Media




•  Social media and UCG’s in the mobile world
Mobile Social Media




•  International examples of Mobile social networks
Example
  Mobile Social Media




                              http://
                landingpages.millennialmedia.com/
                     custom/juno/landing.php	
  
Mobile Social Media
Mobile Social Media




•  360 degree approach to mobile social media
Mobile Social Media




              songs




          fragmenting




• Cannibalization
Mobile Social Media

                      Do you have 15mn ?
Mobile Social Media




                          http://upload.wikimedia.org/wikipedia/commons/9/9c/Rational_scale_to_assess_the_harm_of_drugs_
                          %28mean_physical_harm_and_mean_dependence%29.svg




•  Consumer impact ?
Mobile Social Media




•  Platform evolution ? What needs, what to expect ?
Mobile Social Media

     Computer                        Mobile

                        Ring….................tone
                        Polyphonic……..tone $1-
                        True……………...tone $5



                                                      Subscription
                                                           ?




•  Business impact, business model
Mobile Social Media
Mobile Social Media


                                      Personal




                           Portable              Collaborative




•  What is next ?

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Mobile Social Media Adtech Singapore