Anxa 4 core competences in 2010

2. Table of Contents Company History and Team Market Mission and Vision Products and services About Anxa Limited Technology platform Unit functions Proprietary technology Technical orgazination Technologies Editorial production Exclusive licenses Networks Partners Publication Aujourdhui.com portal Ranking Traffic sources Customer base and results Media & Communities Recruitment Distribution 2010 Objectives Multi-Channel Distribution

4. The Team Fabrice Boutain Philippe Monteiro Christophe Boutain The Editorial and Marketing Team The Experts (coaching and support) Operational Team: 90 personsAddress: Tour CIT Montparnasse, 3 Rue de l'Arrivée, 75749 Paris Capital: 100% funded by the founders

7. This figure has increased by 53% over the previousyear and represents33% of the total Internet usersin France.

8. Same trend all over Europe !Source Nielsen, Médiamétrie April 2008.

9. Our Mission and Vision Living better together. Our vision A better mind, a better body, a better life. Our mission To become thepreferedwell-being online brand.

10. Products and Services

11. 4 About Anxa core competencies

12. Core Competencies TechnologyProprietarytechnologyplatform for applications PublishingA multi-format catalogue of original content Communities and MediaMedia and community management DistributionMulti-channel sales force

14. Proprietary software for content management (CMS) and animation

15. Web 2.0(blogs, forum, and groups) for data exchange among users

16. Backoffice management of customer support via email and telephone (call-center)

17. Backoffice management of coaching programs for lead animators

18. Sales tracking and performance analysis of marketing operations

19. Analytical tools (statistics per partners, inscription, conversion rate, rate of turnovers, etc.)

21. Distribution of content on web partner platforms (portals, ISPs, etc.)

23. Partner access to promo modules (banners, adverstising format, mailing, marketing, etc.)

24. Secure personal accounts for users (archives, profiles, etc.)

25. One-on-one coaching

26. Access to any payment solution (ISP bill, credit card, direct debit, cheque, coupon codes, etc.)

27. Availability of 2.0 tools and applications to enhance inter-user relations (blogs, forums, groups, IM, dating, quiz, etc.)

31. 50indexes (names, recipes, pyschologists, dieticians, etc.)

32. 1000+ original videos

34. Publishing: Multi-format versions

36. Publishing: Content distribution

37. Publishing: Partners ISP PORTALS VERTICAL MEDIA MOBILE OPERATORS UNITED KINGDOM, FRANCE, SPAIN, CHINA, INDIA, CANADA, GERMANY, ITALY, TAIWAN AND AUSTRALIA

38. Core Competencies Anxa Coaching TechnologyProprietary technology platform for applications PublishingMulti-format catalogue of original content Media and CommunitiesMedia and community management Distribution Multi-channel sales force

40. 1.5 million unique monthlyvisitors(source Nielsen – April ‘10)‏

41. 400 000 active usersfollowing the coaching programs

42. 80 000 payingsubscribers

45. 350 Kvisitors via newsletters (objective: 500 K)

46. 600 KvisitorsfromSearch&Display (objective: 500 K)

47. 50 Kvisitorsfrom the social network Facebook (objective: 500 K)

49. 500 K users on Facebook

50. 80 Kpaying subscribers

53. 15 M page views (May 2010)

54. 400 K users (Coaching)

55. 18 min.Length of average session (Xiti)

56. 80 K paying clients

57. 3 M newsletter subscribers16%age 18-24 20%age 50+ 94%women 6%men 38%age 35-49 26%age 25-34 Source : Novatris studyNovember 2007

58. Core Competencies Anxa Coaching TechnologyProprietary technology platform for applications Edition & PublishingMulti-format catalogue of original content Media & Commununity Media and community management Distribution Multi-channel distribution

62. Distribute products to generate buzz in the community

63. Generate upsales and “coaching + products” package deals (ex: weight loss coaching + weighing scale)

65. Merchandise from the coaches

66. Complementary fitness apparel

67. Dietary supplements

70. Develop the “Aujourdhui.com for better living” brand and imagethrough TV campaigns and sponsorships

71. Expand the content catalog, services and products to increaseaudience and sales