Ecolabel day - conference in Berlin
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My presentation to the conference "40 Years of Credible Environmental Labelling – Driving Smart Innovations towards Our Green Future", 25 October 2018 - World Ecolabel Day
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Ecolabel day - conference in Berlin
- 1. The future of Ecolabels: where it starts from, where it is going Fabio Iraldo SUM – Istituto di Management, Scuola Superiore Sant’Anna e IEFE – Università Bocconi
- 2. A starting point:A starting point:
- 3. Are consumers keen to pay more for green products? Source: Nielsen «Global survey of corporate social responsibility and sustainability»- 2015 (30.000 consumers in 60 Countriesi) 3 Worldwide, the percentage of those willing to pay more jumps at 66%, 11 percentage points higher than 2014 and 16 with respect to 2013
- 4. So companies should be offering more green products on the market… Source: Eurobarometer - SMEs, resource efficiency and green products, January 2018
- 5. Are labels widespread on the packs of thoise new products that are launched on the market? (Sustainable cleaning, Ecocert, Ecolabels, Cruelty free, FSC, UTZ, Fair trade, Friend of sea, Dolphine safe, MSC, etc.) 5.653 6,7% 9,4% 3,6% Products with labels related with sustainability on their pack % on total number of monitored products % on sales TREND 2017 vs 2016 Source: GS1 – ECR Indicod, 2018 – Monitor on product packaging
- 6. What kind of «green» are we talking about?
- 7. Are companies talking about their products and how (much) «green» they are?
- 8. Do consumers trust them?
- 9. That’s why we need labels… ooops, too many?
- 10. And constantly increasing… Source: www.ecolabelindex.com
- 11. But labels have gained paramount importance!
- 12. Base your claims on reliable information Focus on significant improvements, addressing the topic which are relevant Make the information useful for the consumer Address the issues relevant for the consumer and not hide them Let the information reaches the consumer and not the opposite Key principles of the Guidelines on reporting product sustainability:
- 13. Plus, they seem to work pretty well, from the environmental point of view: Source: Iraldo F., Nucci B., Environmental and Energy Policy and Economics, 2015
- 14. As well as from the competitive point of view: https://www.researchgate.net/publication/316675728_Drivers_Barriers_and_Benefits_of_the_EU_Ecolabel_in_European_Companies%27_Perception
- 15. We have demonstrated that labels are able to change consumption patterns!
- 16. We have demonstrated that labels are able to change consumption patterns!
- 17. We have demonstrated that labels are able to change consumption patterns!
- 18. We have demonstrated that labels are able to change consumption patterns!
- 19. What does their future look like, in the eye of the stakeholder…
- 20. … and in the eye of the policy maker. 1 Streamline the procedure for criteria development 2 Focus on Life-cycle indicators 3 Provide key environmental indicators as part of the label 4 Harmonisation and/or integration between labels 5 Increase promotion among consumer 6 Better integration with GPP 7 Strengthen the use of labels though Directive 2005/29/CE on the unfair commercial practices and Directive 2006/114/CE on misleading and comparative advertising 8 Fiscal incentives
- 21. Thanks for your attention Email: f.iraldo@sssup.it Mobile: +393386812402 Let’s connect on Linkedin!