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IN A NUTSHELL
FROM 2008 TO 2013
In 2008 I went to London to start my degree, BA (Hons) Marketing
and Advertising at the London College of Communication,
University of the Arts London.
I graduated in 2011 with a first class honors degree. During and
immediately after my degree I did several internships in the creative
industry because my aim was to find a job in a reputable advertising
Since advertising agencies' prerequisites were beyond my previous
experience, I found it difficult to enter into the workforce upon
graduation. I graduated at 21 years of age and unfortunately I did not
have a strong network in advertising. Moreover, the economy itself
was in a difficult situation.
Thus I realized that I needed a different approach to make a change
in my life and to impress advertising agencies.
ARE PARTICULARLY APPRECIATED IN TODAY’S
The strategy I adopted was to gain experience
Since getting into advertising and gaining experience also
in small ad agencies was becoming harder and harder, I
decided to start up a small ad agency with a friend of mine
to promote emerging artists and emerging brands
My final objective was to find a job in a prestigious ad
To achieve it, it was necessary to have clients in order to
show to recruiters a portfolio with real case studies.
Since we were at the beginning, we decided to focus on
emerging artists and emerging brands.
HAD 3 CLIENTS
What is Glassing
Glassing is an Italian glasses and sun glasses fashion brand.
What we did
Social Media strategies, editorial plans and managed Facebook, Twitter
and Instagram pages.
We have been asked to create more engagement and interaction with
Glassing’s fans on Twitter and Facebook and to increase Twitter
followers and Facebook fan base.
• We started monitoring Facebook and Twitter pages.
• We started “The World Through Glassing” project. We were taking
pictures of cool places in London and other European cities seen
through a pair of Glassing. After posting them on Facebook and
Twitter we asked Glassing’s followers to do the same and in 2
weeks time, we started receiving images of places seen through
Glassing. Thus interaction, engagement and fan base dramatically
• We also created an account on Instagram to post “The World
Through Glassing” images.
Who is Oli Wennink
Oli Wellink is an indie pop – rock emerging artist based in London.
What we did
Social Media strategies, editorial plans, managed Facebook, Twitter and
Youtube pages and looked after his image and identity.
We have been asked to increase his fan base and create engagement
on Twitter and Facebook and to better position him in the music industry,
since he was only perceived as an emerging good looking artist.
• We re – created his image. Thanks to the different post
proposals on social networks, different fashion style and
the marketing materials we developed, we have been
able to position him as a talented and eclectic music
• In order to further engage his fans online and to let them
really believe what they were reading on social media,
we also started posting real time pictures and videos
during his gigs on social networks.
Who is Hardy Indiigo
French DJ and music producer based in the US. He produced the song
“Super Star” by Madonna from MDNA album.
What we did
Social – Branding, social media and design of some marketing materials.
To increase his fan base in Europe and to be involved in fashion.
• Co – branding and Social Branding with Glassing:
Glassing and Hardy Indiigo have partnered to launch a sun glasses
limited edition called “The Indiigo Collection”.
• Social co – branding:
We started posting images and articles talking about “The Indiigo
Collection” and Hardy Indiigo on both, Glassing and Hardy Indiigo’s
Facebook, Twitter and Instagram pages, tagging their names, in order
to drive Glassing fans to Hardy Indiigo’s pages and vice-versa.
THE INDIIGO COLLECTION
I finally received many requests from advertising agencies and I
successfully obtained the job in a recognized ad agency network:
I worked at DLV BBDO as a junior account manager for
Compass, Pfizer Inc’s Multicentrum brand and the global client
Wall Street English.
This role has given me the opportunity to follow and manage
online and offline projects from the first brief to the final
campaign delivery. Additionally I
work alongside the planning and
social media departments and when needed I also conducted
research and wrote creative briefs.
A NEW EXCITING
My own experience
Account at DLV BBDO
Management and co –
ordination of Global
Planning - research, writing
creative briefs and