5. A document that your investors make you write
that they don’t
A place to collect guesses
A template for you to look like everyone else
6. Builds increasingly false sense of
certainty
Raise money -> now execute as
planned
Learn the hard way that
customers … suck
7. No one – aside from VCs and the former Soviet
Union – requires 5 year plans to forecast a
series of unknowns.
Plans are generally a piece of fiction, and
conceiving them is almost always a waste of
time.
8. Business plans for startups do NOT
SURVIVE first contact with customers.
“Everybody has a plan until they get punched in the
mouth”
26. Solve a problem, a pain. Even
yours !
Impact, meaningfullness
“There’s gotta be a better way”
Trends, technologies, changes
Your skills + innovation +
an unmet mkt need
Enjoy the ride
27.
28. Solve a problem, a pain
Enjoy the ride
Impact, meaninfullness
“There’s gotta be a better way”
Trends, technologies, changes
Your skills + innovation + an unmet mkt need
29.
30.
31.
32.
33.
34.
35.
36.
37.
38. Custom projects x scalable
prod/serv/platform
Needs -> requirement ->
common features