Last year Fabrique developed the new Tate app, an intuitive and friendly companion to all Tate’s locations. Our observations proved that people could navigate the buildings quite easily. So we proposed a ‘dayfinding’ app instead of a pure wayfinding solution. An app that asks you “What do you feel like doing?”, tells you what’s happening, gives you guidance and suggestions, and know more about the art. In this presentation – held During MuseumNext Europe 2017 in Rotterdam - Fabrique’s designer Quérine van Casteren explains how the visitor experience determined the design of the app and how the physical and digital world strengthen each other. Also, she shows you how we managed to deliver a prize winning app, connecting to a new API, implementing a visual identity under construction, installing beacons, developing audio, using agile scrum, with five partners in two countries. All within 6 months. The Tate App is part of Bloomberg Connects: interactive digital projects that use technology to revolutionise the visitor experience. It was conceived by Fabrique in cooperation with Q42 and NorthernLight. Positioning including Beacons by Movin. The Tate app was awarded a Gold iF Design Award.

1. From wayfinding
to dayfinding

Museumnext Europe
Rotterdam 2017
Quérine van Casteren
Part of
Bloomberg Connects

2. Amsterdam Delft Rotterdam


3. Hema+

4. Edinburgh International Festival+

5. Schiphol+

6. Tate+

7. Revolutionise
the visitor
experience
Tate+

8. 6 To Do’s to
revolutionise
the visitor
experience
Tate+

9. Understand the
world behind the
question
To Do 1
Tate+

10. Tate BritainTate Modern Tate Liverpool Tate St Ives

12. 4 locations
300 exhibitions & activities
80.000 objects

14. Understand the
world behind the
question
To Do 1
Tate+

15. Do research to
get to know your
user better
To Do 2
Tate+

16. Discovery
phase
Context
research
Usability
testing
Concept
phase
Design &
development
phase
Concept
testing

17. Wayfinding

18. Dayfinding

19. From wayfinding to
dayfinding

20. Do research to
get to know your
user better
To Do 2
Tate+

21. Create a creative
concept that
inspires design
To Do 3
Tate+

22. Your intuitive
friendly
companion to
Tate

28. Create a creative
concept that
inspires design
To Do 3
Tate+

29. Use technology
wisely
To Do 4
Tate+

32. Use technology
wisely
To Do 4
Tate+

33. Keep calm and
stay focused
To Do 5
Tate+

34. Visual identity
under
construction

New CMS in
development
Audio in
development
UK NL
= a challenge

35. 1. Product backlog 2. Sprint backlog 3. Sprint process 4. Sprint demo
Sprint day
One day
Sprint
Two weeks

36. Source: www.theodo.fr/blog/2016/05/build-a-perfect-scrumboard-with-trello-and-some-chrome-extensions/

37. Keep calm and
stay focused
To Do 5
Tate+

38. Never stop
learning and
improving
To Do 6
Tate+

39. E.g.
Popular artists
Popular displays
Engagement with audio
Data

40. Show most visited
areas and exhibitions
in the gallery
Heatmaps

41. Never stop
learning and
improving
To Do 6
Tate+

42. Understand the world behind the question
Do research to get to know your user better
Create a creative concept that inspires design
Use technology wisely
Keep calm and stay focused
Never stop learning and improving
6 To Do’s
to revolutionise the visitor experience
Tate+

43. Enjoy your visit!
Tate+
More information:
fabrique.com/portfolio