1. BUSINESS GROWTH MANAGEMENT
BPME 3013
VIDA BEAUTY SDN BHD
NAME MATRIC NO
ABDUL KARIM BIN AZIZ 230301
FAZREEN BINTI MASHOR 229477
NOR ATIKAH BINTI KAMARUDDIN 229509
NUR ASYIQEEN BINTI MD DAWI 229521
2. INTRODUCTION
COMPANY NAME: VIDA BEAUTY SDN BHD
FOUNDER: DATO' DR. HASMIZA OTHMAN
ESTABLISSHED ON 1ST DECEMBER 2006 ON A SMALL SCALE AND HAS BEGUN TO
EXPAND ITS RETAIL WIDELY ON 1ST MAY 2008.
VIDA BEAUTY IS A MANUFACTURER OF SHEALTH PRODUCTS AND BEAUTY.
3. BACKGROUND OF THE FOUNDER
Dato 'Dr.Vida already a familiar name around the silver because she was known for the production and
quality of its products increasingly prominent in our homeland. she was born in Kelantan and has been
in the business for almost 16 years.
she holds a Bachelor of Business majoring in Education and Universiti Sains Malaysia in Penang. Be
pursued until the PHD Department of Biology at the University Charles Molnar, Hungary. Before she
was fully involved with the flow of this business, she is one of the instructors at Sekolah Menengah Jenis
Kebangsaan Poi Lam, Ipoh.
she took a brave decision to leave her career as a teacher and she has worked successfully. With brave
efforts, she has managed to open a total of 38 branches around Perak, Kuala Lumpur, Terengganu,
Kedah, Penang and Kelantan.
4. COMPANY BACKGROUND
DATO 'DR. HASMIZA OTHMAN, KNOWN AS DATO 'VIDA IS FAMILIAR AMONG MALAYSIANS AS A
SUCCESSFUL ENTREPRENEUR.
DATUK VIDA IS A PROACTIVE PERSON. SHE ALWAYS THINKS ABOUT HOW TO LARGER HER COMPANY
SHE STARTS TO SELL HER OWN PRODUCTS WHICH CONSISTS OF SOAP AND DAY AND NIGHT CREAMS.
LATER ON, SHE STARTS TO PRODUCE HER OWN HEALTH DRINKS, PAMOGA IN 2010 WITH HOPES TO
COMPETE WITH INTERNATIONAL BRANDS.
VISIONS AND GOALS IN LIFE: TO BE SUCCESSFUL IN LIFE AND BUSINESS, SHE STRIVES HARD TO ENSURE
ALL SHER SACRIFICES WORTH WHILE A GOOD RESULTS. DUE TO HER PROACTIVE ATTITUDE IN
MANAGING HER BUSINESS, SHE ALWAYS ENSURES THAT SHE CAN ACHIEVED HER OBJECTIVES
REGARDLESS OF THE CHALLENGES THAT COMES. FOR VIDA BEAUTY, NOTHING IS IMPOSSIBLE AS LONG
AS YOU HAVE WILL TO BE SUCCESSFUL.
6. GROWTH STRATEGY
AN ORGANIZATION SUBSTANTIALLY BROADENS THE SCOPE OF ONE OR MORE OF ITS BUSINESS IN
TERMS OF THEIR RESPECTIVE CUSTOMER GROUP, CUSTOMER FUNCTIONS AND ALTERNATIVE
TECHNOLOGIES TO IMPROVE ITS OVERALL PERFORMANCE.
• Effort taken within the firm itself
• New product, other product related strategy,
international expansion
INTERNAL
(Organic growth)
• Relay on establishing relationship with third parties
• Mergers, acquisition, strategic alliances, joint venture,
licensing, franchising
EXTERNAL
7. THE CHALLENGES OF MANAGING
GROWTH BUSINESS
1. Managerial Capability
skills and experiences necessary to take advantage of opportunity for new
products
1. Capital Constraints
2. Quality Control
8. TO IMPLEMENT GROWTH STRATEGY:
Commitment
Ability and willingness to change
An organizational structure that supports the strategy
Ability to measure progress
A clear understanding of priorities
9. A breakdown of the company’s staffing
needs and responsibilities
Compatibility worker in Vida Beauty help work in harmony also having a good teamwork.
Competence aspects in worker can help the business going to growth steps.
Capabilities Employees
Skills Experience in Related Work
Skills in the field of Information and Communication Technology
Continuous Learning Skills
Skilled workers using English language
10. MARKETING
First, the marketing strategy is advertisement in the television.
Second, the marketing strategy that Vida Beauty can use is tagline. For example, Datuk
Vida herself appears on the advertisement with she finger on both she cheeks and the
interesting product’s tagline, “Qu Puteh, Qu Puteh, Barulah Putih” makes people
remembers her products thus increase her customers.
Third, as the marketing strategy Datuk Seri Vida grab the opportunity that she have seen.
For example, Datuk Seri Vida willing to sponsor RM 3 million in the Anugerah Juara Lagu
(AJL) 29 and RM 2 million in singing reality program.
11. Fourth, Vida Beauty needs to empowered she employees. For example Vida Beauty need to
educate their employee about the product and service to serve the customer with the best services.
Fifth, the Vida Beauty can use the social media as the platform to make the marketing successful
