1. Zofran Collection
CHALLENGE
The Zofran pharmaceutical reps were asked to focus on the IV indication of
their brand and the newly FDA approved pediatric usage.
THE CAPITAL IDEA
A custom lunch and learn kit was provided for the reps to serve lunch to the
doctor’s office staff. Each participant received after lunch mints in a custom
IV shaped bag and a liquid filled metal pen that featured floating baby blocks
spelling Zofran.