2. 2 Digital Marketing Program Proposal | www.tredo.co.id
Our Team helps brands build and hone their content strategies,
taking into consideration marketing goals, brand positioning, and
the competitive landscape. Our Industry Landscape guides aim to
educate marketers on trends, opportunities, and content strategies
that best-in-class brands are utilizing to
engage their audiences. In this guide, we’ll take a look at content
marketing in
the fashion industry.
WELCOME
3. 3Digital Marketing Program Proposal | www.tredo.co.id
Today’s shoppers are more
informed and digitally savvy
than ever before.
81%
of shoppers conduct
online research
before buying
*
Source: GE Capital Retail Bank study, 2013
5. 5Digital Marketing Program Proposal | www.tredo.co.id
They want information throughout
the shopping process.
Shoppers look for information:
While visiting
a store
While visiting
a store
After visiting
a store
*Source: Google Insights, Oct 2014
87% 79% 35%
6. 6 Digital Marketing Program Proposal | www.tredo.co.id
of consumers would
consider no longer
shopping at a retailer
that failed to deliver
them tailor-made,
relevantcontent.
54%
7. 7Digital Marketing Program Proposal | www.tredo.co.id
This is also true for luxury shoppers:
94% of all luxury buyers research either
online or offline before making a luxury
purchase decision
78% of all luxury buyers reported using
at least 1 online resource before making
a luxury purchase decision
8. 8 Digital Marketing Program Proposal | www.tredo.co.id
Butconsumers
arebombarded
withinformation
-over
5,000messagesaday.
*Source: Yankelovich Consumer Research
9. 9Digital Marketing Program Proposal | www.tredo.co.id
9i% 86% .1%
of people unsubscribe from email
they previously opted in to
of enabled viewers skip
TV ads
click banner ads
*Sources: Hubspot; Content Marketing Institute; DoubleClick
10. 10 Digital Marketing Program Proposal | www.tredo.co.id
TOGETEHEAD,
FASHIONRETAIL
NEEDTO...
11. 11Digital Marketing Program Proposal | www.tredo.co.id
Reach the right people at the right time at the right place
12. 12 Digital Marketing Program Proposal | www.tredo.co.id
CONTENT MARKETING ALLOWS
FASHION BRANDSTO TRULY
CONNECT WITH THEIR
CUSTOMERS.
13. 13Digital Marketing Program Proposal | www.tredo.co.id
HOWDOYOUNOT
BECOME
CONTENT
MARKETING
FASHION
ROADKILL?
SO
WHAT
WORKS?
HOW
DOYOU
DO IT?
14. 14 Digital Marketing Program Proposal | www.tredo.co.id
PROVEN
SUCCESSFUL
TACTICSFOR
FASHION
BRANDSIN
CONTENT
MARKETING:
1)Make your customer
the hero
2) Weave your brand
purpose throughout
your content
3) Link the online +
offline worlds
15. 15Digital Marketing Program Proposal | www.tredo.co.id
UPGRADE YOUR
E-COMMERCE SITE
Your first priority should be to make the
navigation easier for your customers.
According to a study by Acquity group
“71% of buyers indicated they would
purchase from the website with a more
convenient and efficient purchase
process when price is equal, despite
loyalty to their current supplier“
18. 18 Digital Marketing Program Proposal | www.tredo.co.id
IT CAN LEAD TO
BIG BUSINESS
RESULTS…
Brands who focus on connecting with
their consumers on an emotional level
have a growth rate triple that of their
competitors.
3x
20. 20 Digital Marketing Program Proposal | www.tredo.co.id
Turn your brand
fans into brand
ambassadors
with user-generated
content
21. 21Digital Marketing Program Proposal | www.tredo.co.id
72% of consumers would
recommend a brand that
supports a good cause, over
one that does not.
*Edelman global research study, 2012
22. 22 Digital Marketing Program Proposal | www.tredo.co.id
LINK THE
ONLINE +
OFFLINE
Retail customers
live in both
online and offline
environments
23. 23Digital Marketing Program Proposal | www.tredo.co.id
Retail revenue rose by 15% in the
first half of 2014, but channels that
linked the store and online grew
faster:
• “Customers increasingly moved
between offline and online
throughout their
purchase journey, reflected in the
contribution to digital sales of orders
via iPads in store (over 25%) and
‘order online, collect in store’ (over
20%)”
Result
24. 24 Digital Marketing Program Proposal | www.tredo.co.id
Thank you for reading!
Contact us
TredoMedia
Jl. Dadap Raya Dalam No.6 Depok 2 Tengah, Indonesia
Phone : 0812 9676 7630 / 021 99682128
email : info@tredo.co.id www.tredo.co.id
