Research on jubilee chocolate

1. By:
Sohail Ahmed – BM-1233
Abdul Fahim – BEM/15505
Muhammad Sajjad – BEM/15503
Mohammad Wasif – BEM/15510
Jubilee Chocolate
Assignment submitted to Sir Kepeel Kumar (IBT)
(MKT-407) Strategic Marketing Management

2. Contents
 The Product
 Introduction of Company
 Problem Statement
 Objective
 Research Method
 Question Design
 Evaluation Graph
 Conclusion
 Recommendations
2 Research on Jubilee Chocolate

3. The Product:
Jubilee Chocolate
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4. Introduction of
Company
 Mitchell’s is the oldest food company in
Pakistan. It was established in 1933 by
Francis J. Mitchell under the name of
Indian Mildura Fruit Farms Ltd.
 After the country gained independence
in 1947, the company's name was
changed to "MITCHELL’S Fruit Farms
Ltd." with the brand name of
"MITCHELL’S".
 The products are also gaining a market
abroad with exports to several parts of
the world including UK, USA, Canada,
the Middle-East and South-West Asia
where already Mitchell’s is a name to
reckon with.4 Research on Jubilee Chocolate

5. Problem Statement
 Failure to penetrate
the product in the
market.
 Not increase in
production and
revenue.
5 Research on Jubilee Chocolate

6. Objective
 How to be a leader in the markets by
providing quality products to our
consumers while learning from their
feedback to set even higher standards.
 How to be a company which optimally
combines its people, technology,
management systems, and market
opportunities to achieve profitable growth6 Research on Jubilee Chocolate

7. Research Method
 Qualitative Method
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8. Questions Design
1) Do you eat Chocolate? Yes ____ No _______
2) Which brand of chocolate do you prefer 1)
Jubilee 2) Cadbury?
3) Do you think Jubilee chocolate easily available in
the market? Yes ____ No _____
4) Do you think Jubilee chocolate is sold at an
affordable price? Yes ____ No ______
5) Do you think Jubilee chocolate is meant for Kids
as well as adults? Yes ____ No _____
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9. Questions Continue…
 Approximately, how many chocolate bars would you
purchase in one week?
A) less than 5, B) 5-10, C) More than 10
 What do you feel when you eat a Jubilee Chocolate?
A) Pleasure, B) Eagar , C) Delighted, D)
Excited,
E) Other
 How did you know about Jubilee Chocolate?
A) By word of mouth, B) By Advertisement C)
Other ___9 Research on Jubilee Chocolate

10. Questions Continue…
 Do you feel Jubilee chocolate has a strong impact on
people’s minds and heart? Which reason?
A) Ad Campaign
B) Availability
C) Taste
D) Other ___
 When you think of Jubilee Chocolate what test comes to
your mind?
A) Milky, B) Almond & Honey, C) Sweet D)
Other ____10 Research on Jubilee Chocolate

11. Brand Evaluation
0
1
2
3
4
Survey…
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12. Conclusion
 Test to be need improvement.
 Weak distribution channel
 Competitive activities to be observed
and tested.
 No marketing campaign / strategy12 Research on Jubilee Chocolate

13. Recommendation
 Mitchell's should innovate their products
accordingly to today’s changing consumer
market.
 They should make new & attractive packaging
as well as revision in test of Product.
 They should make a new TVC & make
advertisement campaign strongly.
 Improve marketing strategy.
 Focus on customer satisfaction with the R & D.
 To make strong and effective distribution
channel13 Research on Jubilee Chocolate

14. Thank
you
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