1. Uk’s youth today fahmina

2. Tribes in UK today GROUPS

5. Children is very important to this group

7. Agreed they “really enjoy sport” more than any other group

8. The were on average double the times drunk at home compared to 16 to 24year olds (8%)URBAN

10. They loved going to gigs more than any other group (47% compared to the 29% of 16 to 24 year olds)

11. Only 9% had ‘high powered jobs’ as ‘very important to their future’ contrasting negatively with the total 16% for all 16 to 24s ALTERNATIVE An enthusiasm for indie fashion and band culture is now almost a must in the making of middle class teens

13. These lot are prepared to pay extra for good quality wine

14. 20% believed that heavy drinking is more harmful that taking drugsLEADING EDGE

15. OUR TARGET AUDIENCE When going through all the segments which are present in in the UK and reading all the briefs it shows me that our target audience is the ALTERNATIVES. Within this group there were niche markets which followed our music genre. These were the young alts and skaters. Young alts They love a lot of mainstream fashion and music. The young alts make up for a large safe and non-judgemental Tribe in which experiments with all of the styles. Skaters These people are influenced by skateboarding and a mid-point between extreme spots and urban culture. These people most usually baggy and loose clothing.