Basic Five Training

Three Required Trainings
• New UnFranchise Owner Training (NUOT)
– Who are we?
– Terminology
– Requirements
• Basic Five (B5)
– The fundamentals of building an
UnFranchise Business.
• Executive Coordinator Certification Training
(ECCT)
– Demonstrated knowledge of the above content.
– Demonstrated knowledge of policy and procedures.

Basic 5
Fundamentals of the Business
1. Developing Attitude and Knowledge
2. Goals and A Goal Statement
3. Retailing
4. Prospecting, Recruiting and Sponsoring
5. Follow-Up & The ABC Pattern of
Building Depth

The Difference Between
Success and Failure…
The individual who succeeds simply does
what the individual who failed did not do
or was not willing to do.

Attitude comes before the money.
It’s not WHAT you say,
it’s HOW you say it!
Attitude
Precedes
Success

The Power of Belief
You must program your brain (your computer).
Belief = Attitude
Attitude = Actions
Actions = Results

Developing
Attitude and Knowledge
• Listen to audios - DAILY
• Have a weekly accountability system
• Identify a mentor
• Schedule a weekly call with your sponsor or mentor
• Participate in conference calls and corings
• Work through the Getting Started Guide
• Associate with positive, successful people
• Work towards completing Master UFO and/or
challenges

Programming Yourself for Success
ma
ma Digital Audio Player
• This valuable tool will help you and those
listening with you to stay on track and to
utilize the audios to a greater depth.
• Where to download more audios?

Developing
Attitude and Knowledge
NOT A HOBBY!
• Don’t let life get in the way of the
business.
• Be consistent.
• Don’t let others live life for you.
• Don’t get stuck on the “Dot”.
Treat It Like A Business

The Best Way
To Predict Your Future
Is to
CREATE IT!

Your Options to Earn
A Significant Income
• Working more hours
• Get a second job
• Going back to school
• Investments
• Own your own business

Time – Money – Chance
How Much Do You Have of Either?
Your Options to Earn
A Significant Income
Traditional Business $500,000 to purchase
Start-Up Business $100,000 to capitalize
Franchise $147,000/avg to purchase
Professional 6 to 10 years Education
@ $100,000 to $600,000

The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the income
of a typical Market America UnFranchise® Owner, nor are they intended to
represent that any given UnFranchise Owner will earn income in that
amount.
The success of any Market America UnFranchise Owner will depend upon
the amount of hard work, talent, and dedication which he or she devotes
to building his or her Market America Business.
Canadian and Mexican UnFranchise Owners, if making an earnings claim,
must disclose the earnings of a typical UnFranchise Owner. Canadian
UnFranchise Owners please refer to the end of the printed presentation of
the UnFranchise® Management System to see the Canadian Income
Disclosure Chart. Canadian and Mexican UnFranchise Owners should
convert references of currency to Canadian dollars or Mexican Pesos
based on the UnFranchise Owner's location. Canadian and Mexican
UnFranchise Owners commissions are converted weekly from U.S.
dollars to their country currency. The conversion rate is the exchange
rate published by the Wall Street Journal immediately preceding the
commission process for each week (typically the Tuesday of the week
that commission check is paid).

Linear Income vs. Ongoing Income
• Trade time for money
• Money grows linearly
• Work stops, income stops
• Disabled → less income
• Not creating true wealth
• Time is not your own
• Making a living
• Leverage your time
• Money grows
exponentially
• Income continues
• Creating true wealth
• Total time freedom
• Creating a lifestyle

Market America
• Founded in 1992
• Strong growth since inception
• Strong financial position
• Strong corporate team
• Fortune 500
• Better Business Bureau Torch award, 2013

†Estimated accumulated retail sales based on suggested retail price
Estimated accumulated retail sales†:
$5,873,738,639*
*As of June 30, 2014 (since the company’s inception)

*As of June 30, 2014. †Estimated retail profits based on suggested retail price
Market America® | SHOP.COM™ is changing the way that people shop and
changing the economic paradigm so everyone can become financially independent
by creating their own economy.
Total estimated retail profits earned†:
$1,573,254,964
Total commissions earned:
$1,559,151,173
Total UnFranchise® Owner earnings:
$3,132,406,137*+ =

MarketAmerica.com/yoursitename

MotivesCosmetics.com/yoursitename Isotonix.com/yoursitename
GetConquer.com/usa-yoursitename Global.SHOP.COM/yoursitename

Custom Mini Websites
You even get a Custom Mini Website in your
choice of great layouts to showcase your
favorite products!

ShopBuddy
SHOP.COM
Mobile
UnFranchise®
Mobile
Shopping Advisor

Hot Deals
Hundreds of
Market America’s
Exclusive Brands
Social Networking
ShopBuddy
Daily Deals

MPCP
Management Performance
Compensation Plan

Strengths of Market America’s
Compensation Plan (MPCP)
• It is a 2-3 year plan
• Volume search to infinity
• Business Volume (BV) accrues for 365 days
(Monthly Accrual Option)
• Internet Business Volume (IBV) accrues for 730 days
(Monthly Accrual Option)
• No one breaks away
• Paid weekly
• Volume placed in lowest personally sponsored
where everyone in between benefits 100%
• Income cap on BDC

Strengths of Market America’s
Compensation Plan (MPCP)
• Opportunity to earn more than senior partners
• Own multiple BDCs
• Business can be willed
• Organizational structure expands in depth
• Organizational structure creates common vested
economic interest
• Build only two organizations to create ongoing
significant income
• No geographic limitations

ALL IN COMPETITION
Real Estate, Insurance, Franchise, Regional Sales/Manager

• Compounding efforts
• Encourages teamwork
and support
• Everyone receives
100% credit for sales
and volume generated

• Duplication of fundamental concepts
• Showing the plan with the right tools
– Use the official company materials only
– Practice the binary strategy at all trainings
– Build up your UnFranchise Business
• Benefit from the UnFranchise System
– Attend as many required trainings as you can
– Learn from the best practice that offers you many
great opportunities
The UnFranchise System

National Meeting, Training and
Seminar System (NMTSS)
A cohesive system of meetings, seminars,
and events that provide new and established
UnFranchise Owners with individual learning
opportunities that contribute to thorough,
standardized and effective training.

Share the concept
Introduce them to a product
Set an appt. to BRING them
to a UBP

Meeting
After the
Meeting
Decision to get started
OR- Set Up Another
meeting with your team
Set Sign Up Appt.
Meet
Other
Successful
People
UBP
Meeting

Local Seminars
Regional Convention
MA World Conference MA International Convention
Unfranchise
Business Presentation Basic 5’s UMONUOT
GPT ECCTProduct Symposium
Motives Transitions
WCT

Let your
experienced
teammates
help you
to lock-down
a follow-up
appointment

Result Producing Activities
Spend your time on result producing activities
• Selling Products
• Selling the Business
• Selling the Events
80% of your time on Result Producing Activities
20% of your time on Managing your Organization
Be Persistent, Be Committed, Be Consistent
Make it a Priority
Make it Duplicatable

12 Hours Per Week
Activity Basic 5 Step Up to Executive
Coordinator
Executive
Coordinator and
above
Sell Business
4. Prospecting,
Recruiting and
Sponsoring
6 Hours (50%) 8 Hours (67%)
5. Follow Up and
ABC Pattern of
Building Depth
Sell Products 3. Retail 4 Hours (33%) 2 Hours (17%)
Sell Tickets to
Events
1. Attitude and
Knowledge
1 Hour (8%) 1 Hour (8%)
Clarify and Read
Goals
2. Goals 1 Hour (8%) 1 Hour (8%)

QUALITY TIME - time spent with
“Go Now” people.
If you don’t have any Go Now
people… GO FIND SOME!!!
TIME
Q
=Growth
D
=Volume =$$$

Attitude & Knowledge
• Feed your mind every day by reading and
listening to audios
• Treat this like a business not a hobby
• Attend events to continue to educate yourself
to build belief in yourself and your business
– Show/See 1 Business Plan per week
• Be coachable

Developing Goals & Goal Statements

People Don’t Plan To Fail.
They Simply Fail To Plan!
PEOPLE WITHOUT GOALS
HAVE NO DESTINATION!

Goals And A Goal Statement
Define Your Dreams…
Define Your Purpose…
Translate your Dreams and Purpose
into a plan of action!

Your Goals Need To Be S.M.A.R.T.
• Specific
• Measurable
• Attainable
• Realistic
• Timely

Develop A Goal Statement
(Business Plan – 5 Steps)
1. What You Want
2. When You Want It
3. What You Will Give Up Or Overcome
4. Detailed Plan to Get There
5. Write It Out (1 through 4) and Read It
Twice A Day

Decide What You Want
 To Live
 House build/add-on…
 Car, 2nd car…
 TV, PC, Clothing, Jewelry…
 To Learn
 2nd language, instrument…
 Cook, fly, scuba…
 New skills, passion…
 To Love
 Something for spouse,
romantic weekend…
 Something for relative,
friend…
 To Leave (a legacy)
 Establish foundation,
scholarship, trusts…
 Help others, charities…
 Education, animal
rescue…
• List short term, mid term, long term
• List them in order of attainability

• List goals in order of attainability
• Determine the income necessary to support your lifestyle
and goals.
• Determine the number of business development centers
(BDC’s) you need for qualifying for commissions to attain
the income level.
• Use $1,500 per BDC as baseline
• Determine the UnFranchise Level that reflects your goal.
Decide What You Want (cont’d)

 To earn $78,000 - $109,000/yr need 2 legs
qualifying weekly in 2-3 years
– Need a leader in each leg
– Do not depend on anyone, so get 4 leaders per
leg
– Need 8 leaders at end of 12 months
Translate Goal into an Action Plan

• Set target dates for achievement.
• Measure your progress against the
date.
• Adjust the date or goal to be in line
with reality.
Decide When You Want It

Decide What You are Willing to
Give Up or Overcome to Obtain
Goals
• Emotional Obstacles - timidity, fear of what other
people think, fear of public speaking.
• Scheduling Obstacles - recreational, civic &
church responsibilities, family, employment.
• Financial Obstacles - training costs,
management tools, support materials.

Detailed Plan
Break it down to:
Monthly = Yearly divided by 12
Weekly = Monthly divided by 4
Daily = Weekly divided by 5
“If you want things to change…change your Daily Goals”

Daily Steps
1
2
3
4
5
Goal Staircase to $2100/week in 2-3 Years
EVERY DAY STEPS
• Talk to 1-3 People
• Book 1 Appointment
• Add 2 Possibilities
• Read Goal Statement
• Listen to Audio
Talked to 5-15 People
Booked 5 Appointments
Added 10 Possibilities
Weekly Goal

WEEKLY
GOAL
WEEKLY
GOAL
Talked to 20-60 People
Booked 20 Appointments
Added 40 Possibilities
Monthly Goal
WEEKLY
GOAL
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
Weekly Steps
EACH WEEK
• Show Plan 1 time
• Follow-Up with 1 Prospect
• Attend UBP with guest
• Add 1 New Customer
• Call Your Coach

Positioned to earn
$2100/week ongoing income
ANNUAL GOAL
2-3 Year Plan
1
2
3
4
5
6
7
8
10
9
11
12
Each Month
• Sponsor 1 (minimum 2 /quarter)
• 10 Customers ordering ≥ 30 BV
• Attend Monthly Seminar
Monthly Steps

Write Out Your Goal Statement
Example:
“It is December 31, 20 __, I have no credit card
debt and I am living on the coast of the Carolinas
in a 5000-square foot brick home. I am driving a
Porsche, vacationing four months out of the year.
My marriage is happier without financial
pressure. My family and I spend more quality
time together and pursue interests we all enjoy”.
Add Your “Plan of Action”
50-to-100 Words – Read it Twice A Day

Measure, Monitor,
Adjust and Control
Based on your results from your actions:
• Adjust date of completion
• Adjust action plan
• Get more training
• Take the Basic 5 Diagnostic periodically to
evaluate progress

Retail builds your business
• Profit
− Replaces Start-Up Expenses
− Covers Monthly Overhead Expenses
− Creates Cashflow
• Generates Ongoing Business Volume
• Identifies Potential Business Prospects
• Builds Belief
BV = Weekly Income

Objective of Retail
 Create a “repeat customer base” of 10-15
customers that each purchase ≥ 30 BV /
20 IBV of products monthly.
 Building Share of Customer
 Retail to Recruit
 Commit to Shopping Annuity

Preparing to Retail
 Choose a product line to specialize in.
 Complete list of MA products you use
– Utilize Home Shopping List
– Purchase applicable sales aids
– Use Market America Product Catalog
 Identify all Partner Stores on your SHOP.COM site that
you are currently purchasing from their physical location
or online.
 Attend product trainings and seminars.

Market
America
Product
Catalog
English, Code 668, pkg of 5, $10
Chinese, Code 668CHN, pkg of 5, $10
Spanish, Code SPN668, pkg of 5, $10

Keys of Retailing
 Transfer your buying habits with UnFranchise
AutoShip. Be a Product of the Product (you
will sell what you use)
 Develop a Possibility List for Potential
Customers for Each Product Line (background
info). Matching Products to People and
People to Products
 Tell Your Story (stories sell product)
 Collect and use Testimonials
 Get and Give Literature

Keys of Retailing
 Obtain knowledge about your product
 Implement a Follow-Up System
(1-3-7-14-21)
 Lifetime Customer Value
 Always provide a flyer at point of sale
Back Office
> Downloads
> Support Materials
> Sales Aids

 Build Relationships
“People hate to be sold but love to buy”
 Build Share of Customer
 Listen – Listen - Listen
Keys of Retailing

 Address and answer any questions
 Take the Order
 Create a Preferred Customer Profile if they are not
already registered
 Schedule follow up
– Repeat Sale
– Additional product sales
– SHOP.COM tour
– Set SHOP.COM as home page
– Install SHOP Buddy
Close Sale

• Earn up to 50 percent
cash back for
purchasing Market
America branded
products and those
from our Partner
Stores where you see
the Cashback logo
• Earn ½ percent on
eligible referral
purchases

Learn Your SHOP.COM Site
Generating IBV and BV Through Your SHOP.COM
• Take the time to get familiar with your SHOP.COM.
– Understand what each menu item represents
– Learn the stores on your SHOP.COM site
– Know your tools
– Gift Certificates and eGifts
– Comparison Pricing
– Trends
• Shop through your SHOP.COM
– When you are out shopping write down the codes and go
home and order the items through your SHOP.COM

Show your customers how to find, navigate, and shop products on
your SHOP.COM, install ShopBuddy, access My Account, My
Lists, eGifts, Trends, Help, Shop All Stores, All Departments
SHOP.COM/yoursitename

Invite FriendsSHOP.COM/yoursitename

Home AdvisorSHOP.COM/yoursitename

Encourage your
customers to use the
Auto-ship program so
they will never run
out of their favorite
products
Promote AutoShip
for repeat
purchases
Save 5%
And still get
FreeShipping on
qualified orders

Copy this link and lead everyone to shop at your SHOP.COM

Nutri-PhysicalSHOP.COM/yoursitename

Skin Care AnalysisMotivesCosmetics.com/yoursitename

POST SALE ACTIVITIES
 Register as a Preferred Customer
 Business card front, back PC info
 Establish a Follow Up System
– Day 1 - To thank for patronage and inquire
about whether they had begun to use
– Day 3 – To be sure product is being used
properly
– Day 7 – Share testimonial
– Day 14 – Share testimonial and offer
complimentary products
– Day 21 – Take reorder and get referrals

• Build Share of Customer through add-on
product sales.
– Take time to teach every customer about
how to find, navigate, and shop your
SHOP.COM/yoursitename.
• Drive traffic to your
SHOP.COM/yoursitename.
– Tell everyone you know to visit your
online business
– Review Auto-ship program for monthly
reorders
POST SALE ACTIVITIES

Retail Sales Goal
300 BV and 200 IBV Monthly Minimum
300 BV and 200 IBV to a base of at least 10 Preferred
Customers ordering 30 BV and 20 IBV per month.
C = 30 BV & 20 IBV
Monthly Goal for UnFranchise Owner is to generate
100 BV and 15 IBV from personal use
Total UnFranchise Owner Production: 400 BV and 215 IBV
We will use 400 BV and 200 IBV

After Three-Six Months, Earn > $300/Monthly (BV)
and Earn $300 every 2nd month (IBV)
Retailing Goal – Base 10, Seven Strong
400 BV & 200 IBV
400 BV & 200 IBV
1200 BV & 600 IBV1200 BV & 600 IBV
400 BV & 200 IBV 400 BV & 200 IBV400 BV & 200 IBV400 BV & 200 IBV
400 BV & 200 IBV

Here’s what could happen in an organization with
minimum focus on Retailing...
YOU
Left Right
= $600 /month (BV) &
$300 /third month (IBV)
Each UnFranchise Owner does minimum
50 BV & 10 IBV per month requirement
50 x 50 BV 50 x 10 IBV
=2500 BV =500 IBV
50 x 50 BV 50 x 10 IBV
=2500 BV =500 IBV

YOU
Here’s what could happen when an
organization focuses on retailing...
Left Right
Same group – different philosophy regarding the power of retailing.
Each UnFranchise Owner has 10 customers using/purchasing 30 BV and 20 IBV, and the
UnFranchise Owner uses/purchases 100 BV and 15 IBV = 400 BV/month and 200 IBV/month
50 x 400 BV 50 x 200 IBV
=20,000 BV =10,000 IBV
50 x 400 BV 50 x 200 IBV
=20,000 BV =10,000 IBV

YOU
Here’s what could happen...
Left Right
50 x 400 BV 50 x 200 IBV
=20,000 BV =10,000 IBV
50 x 400 BV 50 x 200 IBV
=20,000 BV =10,000 IBV

Be a Product of the Product
 Use the products and have them sitting around
 “Hey, what’s that?”

Retail to Recruit!
AND
Recruit To Retail!

Prospecting, Recruiting & Sponsoring

Prospecting, Recruiting
and Sponsoring
DUPLICATES
Your Efforts
and
LEVERAGES Your Time!

- J. Paul Getty -
Founder of Getty Oil Company,
Philanthropist and by the late 1950s widely
regarded as the richest man in the world.
“I would rather have 1% of the
efforts of a 100 people, than a
100% of my own efforts.”

OBJECTIVE
• Activation
• Build two sales and distribution organizations each
generating in excess of 5,000 BV / 2,500 IBV every
week
• Equivalent to: 50 UnFranchise Owners in right
organization generating ≥ 400 BV / 200 IBV per
month each (20,000 BV / 10,000 IBV per month) and
50 UnFranchise Owners in left organization
generating ≥ 400 BV / 200 IBV per month each
(20,000 BV / 10,000 IBV per month)

The reason people don’t
sponsor is because
they do not have any
prospects to sponsor!
We must prospect and
recruit to sponsor!

Tools in Preparation for
Prospecting & Recruiting
• UnFranchise Owner Profiles – www.thepowerprofiles.com
• UnFranchise Magazine
• Haute Living Magazine
• Small Flip Chart
• On-Line Presentation
• Annual Report
• ma Catalog
• Home Shopping List
• Nutri-Physical®
(print from UnFranchise® Business login)
• Specific Product Brochures
• System Video: Changing the Face
• Social media accounts: Facebook, Linkedin, Yelp, etc.

Understanding
the Prospecting,
Recruiting & Sponsoring
Process

Go NowGo NowGo NowGo NowGo NowGo Now
Go Now
Go Now
Sources of Possibilities
Customers
Names List
300
Try Products Referrals MLM Contacts
Acquaintances
Relatives Associates:
- Work
- Clubs
- Church
- School
Ads
The Competition’s Ads3 Foot Rule
Daily Routine
- Gymnasium
- College Course
- Charity
- Social Networks
Join New:
You Only Need 8
Leaders!
It’s Strictly a Numbers
Game. The Law of
Probability Works in Your
Favor When Dealing With
Large Numbers.
2 “Go Nows” Per
Quarter
Talk to 1-3 per day
10 prospects/month interested
Show Plan to 4 prospects/month
Sponsor – 1 per month

Leveraging Social Networking
to Fill the Funnel
• Every Social Network functions the same, let us look
at facebook.
– Create an account.
– Start connecting with people, search for:
– High School classmates.
– College classmates.
– Organizations, associations, or groups that you
belong to or have belonged to.
– Current customers.
– Reconnect with them, add them as a friend, re-
introduce yourself
– Now the most important step starts, talk with them
over facebook and begin the cultivation process.

How to increase Base
Possibilities
• Now, let’s look at increasing our possibility
list further.
• Wouldn’t you agree that some of your
friends probably remember people that
you don’t?
• Click on a friend.
• Look at the friends listed on their page to
find individuals that you may know.
• Begin dialog and cultivation process.

Possibilities
• Now, let’s look at increasing our possibility
list EVEN further!
• Look for other possible contacts that you do
not know by clicking on their friends
• Read their profile and wall comments to
gather information and find individuals you
want to talk to, that you want to build a
dialog with.

Possibilities
• Find links and things you have in common
within their comments to build rapport
• Send Friend Request
œ Include message about who you are and your
mutual friend and the commonalities/connections
that you both share
œ “Hi Sue, we have a mutual friend in common,
Jeremy, and I noticed that you’re also into Golf
and wind surfing, just thought I’d reach out to say
hi. Those are some great shots of you guys
windsurfing down in Cabo, bet that was a
great time!”

Possibilities
• Remember, this process of cultivation is
the same process you would generally use
in person.
• Develop rapport, cultivate the relationship
• Build on mutual connections and interests
• Make sure you’re always filling the funnel
• Contact five (5) individuals per night to build
relationships with to fill the “Bean Jar”

Possibilities Tracking Sheet
• Use a monthly activity list (Getting Started
Guide) to track who you approach and those
in process
– Track your daily activity
– Track the next steps with your prospect
– Tracking is important to monitor your
activities and follow-up

Monthly Prospect Activity
Sheet
• Talk to 1-3 People per day (minimum 30 per month)
• Should provide at least 10 new people interested in
the business per month
• Show the Plan to at least 1 new Prospect per week
(minimum 4 per month)
• At least 1 per month becoming a new Independent
UnFranchise Owner
• Use tracking sheet for each month

Accelerating Growth
Join A 90 Day
Fast Track Team
Doing 10-3-2

10-3-2 System
• Talk to 10 people
– Can be your names or your team’s names
– 3 must be off your personal names list
– Rest from your team
• Book 3 Appointments
– 1 must be for you
• Add 2 possibilities to your names list

Start with your 60-200 names
Add 2 names per day
Possibilities Are Everywhere
• Every time you run an errand
• Every time something breaks
• Every time you buy something
• Every time you go shopping
• Every time you do something with family
• Every time you go out or socialize
• Every time you drop your kids off at activities
• Every time you do anything or go anywhere
• Social networks (Facebook, LinkedIn)

S ales or service
T eacher, trainer or coach
E ntrepreneurs & experience
A ttitude, people magnets
M oney, people who have it, people who had it
and lost it or people who are working
toward it
STEAMING YOUR LIST

Top 10 List
• After STEAMING your list, now you prioritize the list.
• Complete a bio sheet on the Top 10.
• You need to share information on these people.
• Approaches are determined for the Top 10.
• Continue to build relationships.
• Continue to add a minimum of 2 new possibilities per day to your
list.

The Key
HAVING YOUR ANSWER TO
What Do You Do?
What Is It?

“What Do You Do?”, “What Is It?”
CONVERSATION
• Think in terms of a conversation instead of a
presentation or sounding scripted.
• Have a dialogue with people
• Just like you dialogue with your friends about
their vacation, your vacation, or how things are.
• Be sure your conversation flows.

“What Do You Do?”, “What Is It?”
CONVERSATION (cont’d)
• Your conversation will include your:
– What Do You Do?
– What Is It? (appealing description and
benefit)
– 2-Minute commercial (your “Why”)

“What is Market America?”
Appealing Descriptions
Learn to Talk in Themes
• Product Brokerage
• Internet Marketing
• The Ultimate “Online Shopping Destination”
• The “UnFranchise®” Business System

“What Do You Do?”
Benefits
• A second Paycheck
• A college fund
• Ongoing income
• Back-up plan
• Savings & Investment
• Vacation fund
• A way to diversify your income
• Time leveraging
• Plan B
• Time freedom
• Willable
• Tax savings

Developing Your Answer
• The focus of your conversation should be why you are building and
expanding your UnFranchise® business on the side.
• You can mention what you do for a full-time career/job, but the
primary focus must be your Market America business.
• Your answer should :
– Generate interest
– Have an appealing description of what you do
– Have a benefit

• I help people develop their own internet businesses
so they can earn significant income part-time just
like I do.
• I teach people how to earn a % of products that
move through the internet.
• I show people how to get paid for shopping online
and create an ongoing income.

• We have partnered with the fastest growing
shopping site on the Internet where people are
developing backup incomes to help with this
economic down-turn.
• Expanded version
– By establishing one of these
“UnFranchises” as we call them, you can
earn a percentage of products that move
through the Internet. This generates
income for the UnFranchise® owner. It’s
the darndest thing I have ever seen!

• I own an internet marketing business. It’s an
amazing way to create a secondary stream of
income!
• I own an UnFranchise®. Have you ever heard of
one? It’s a great way to create an ongoing income!
• Microsoft has partnered with us. "It's a fascinating
hybrid -- a combination of franchising and internet
marketing, like QVC and Amazon.com. We are
looking for qualified individuals who are looking to
create a plan B for themselves, do you know
anyone who might be interested?

Two-Minute Commercial
A two-minute commercial is a testimonial
of the real reason WHY you are doing this
business accompanied by an appealing
description of the business. A way to
expand your answer to “What is it?” is by
personalizing or sharing your reason for
doing the business.

Your Two-Minute Commercial
(Your Story)
Examples
• I was sick and tired of living month-to-
month on a salary that never seemed to
grow. I started this business to create a
second income to take the stress out of the
month.
• I knew I needed to have a college fund and I
wasn’t saving enough to be sure that I
would have the funds when I needed them. I
started my Market America business to
establish my children’s college fund.

Learn Different Approaches
• Direct
• Evaluation/Referral

• You’d be great in my business…
• If I can show you a way you could earn extra _____
or build ongoing income without giving up what you
are presently doing would you take the time to
evaluate it?
• Have you ever thought about owning your own
business?
• Are you someone who keeps your financial options
open when it comes to earning additional income?
Direct Approach

Evaluation/Referral Approach
With the Evaluation/Referral:
• You will not feel like you are infringing on your
relationship.
• The prospect won’t have the ability to have the excuse
that they are too busy or not interested as you are
simply asking for their help because of who they may
know.

6 Components
1. Help
2. Expanding
3. Identify
4. May or may not be interested
5. Right People
6. Evaluate/Help
Evaluation/Referral Approach

Evaluation/Referral Approaches
1. Hi _____, I thought maybe you could HELP me out
with something.
2. I’m in the middle of EXPANDING my business right
now.
3. I’m Looking to Identify the right person.
4. You MAY OR MAY NOT BE INTERESTED
5. But you may know THE RIGHT PEOPLE.
6. I need you to EVALUATE what I’m doing so you
can HELP me.
6 Components Scripted

• Who do you know who is _____?
• Do you know anyone that may be interested in an
extra _____ without giving up what they are presently
doing?
• Do you know anyone who may be interested in
starting his or her own business?
• I’m looking for people who realize the importance of
having a back up plan.
• Do you know any motivated individuals who keep
their financial options open?

• I have a business I’m currently expanding in the area
that I would like you to take a look at.
• I know you’re busy with your (real estate business)
and you may or may not have an interest yourself, but
you have a lot of great contacts.
• Once you understand the business concept you may
be able to lead me to a few good people.
• This could be profitable for both of us.”
• When is it a good time to get together to go over the
concepts (overview or show the plan)?

THE PROSPECT VOLLEY
 SERVE: ANSWER TO “WHAT DO YOU DO”
 ANTICIPATE THE RETURN VOLLEY (THEIR RESPONSE)
 KNOW WHERE TO HIT IT BACK

90% Listening
10% Talking
FILL A NEED

Be Prepared for
Questions
and Objections!
If they are
asking “What Is It?”

Handling Objections
• Don’t assume an objection is a, “NO”.
• An objection is a question in disguise.
• Answer the objections with a question.

Answering Objections
• Instead of trying to answer objections that a
prospect might raise, “I’m quite new and
instead of giving you the wrong information I
would like you to speak with one of my senior
business partners.
• I know how you Feel, I Felt the same way too,
until I got more information and Found….

“Is this one of the
Pyramid Schemes?”
• What is a pyramid?
– A pyramid is:
A payment for recruiting instead of being based
on product sales
– Every corporation’s organizational structure
resembles a pyramid.
– Pyramids are illegal
• This is a viable, credible, legal, and
legitimate business with a proven track
record since 1992.

“Is this Amway?”
“Is this Network Marketing?”
• What has been your experience with
(Amway or network marketing)?
• We took the best of franchising and
networking and eliminated the flaws.

“I just don’t have any time.”
• Acknowledge the comment…Today, no
one seems to have time with…
• Isn’t time the very reason you should
take a serious look?
• Would an extra $_____ a month make a
difference?

“I just don’t have the money.”
• Then you really need to look at this
business.
• If you have the desire, this proven
business system will work for you.

“Most people don’t make money at those things.”
“I know someone who tried something like this before.”
• What do you mean by “one of those
things”?
• This is a “new business concept” that is
working for tens of thousands of people
just like yourself.

“I have to talk with my spouse.”
• That’s a good idea.
• When would be a good time for the
three of us to get together?

“How much are you earning?”
“Are you making any money yet?”
• If you are NEW
– I am just getting started.
– I already made my initial start up cost back.
– I am on my way to earning…
• If you’ve been in AWHILE
– Initially I was just using and selling the
products, now I am expanding distribution of
these products by participating in the
compensation plan and earning commissions.

“Let Me Think About It.”
• What will you be thinking about?
– Time freedom?
– Earning a significant
secondary source of income?
• You need more information to
make an educated decision.

“Do I Have To Sell Anything?”
• Why? Do you like selling? Great, you
will love this!
• Our products sell themselves.
• People hate to be sold but love to buy,
we have what people want and need.

“I’m Not Interested”
Before Seeing The Plan?
• I don’t expect you to be. At this point, you don’t
even know what you’re not interested in.
• You need to see how the business works to make
an educated decision.

“I’m Not Interested”
After Seeing the Plan:
• Which part weren’t you interested in?
– The money?
– Time freedom?
• Timing may not be right for you now. Would you
mind if I stay in touch?
• I know how you feel, I felt the same way until I
realized I wasn’t making what I was worth – are
you?
• I’ve got an idea – how about us running this by
some people to see if we can make this work for
you?

Actions/Activities To Use After
You Approach A Prospect
• Peak interest by using:
– Product Introduction
– Interview/Overview of the Business Model
– Showing the Plan (UnFranchise Business
Presentation)

• Product Interest
– SHOP.COM Tour
– ma Cashback
– University Concept
– Home Shopping List
– ma Catalog
– Product Information
– Nutri-Physical®
– Try a product

• Interview/Overview of Business Model
– On-line video clip or intro webinar
– 1 on 1, 2 on 1 Interview, 3-way Call
– Group interview (in-home, business luncheon, after
work social)
– SHOP.COM Tour
– National recruiting calls
• Sun 8:30 PM, 646-519-5815 ext. 1314#
• 24/7 – 212-990-6921 (replay)
– Annual Report
– Haute Living

• Show the Business Plan
- Flip Chart
- The UnFranchise Business DVD
(26 min video)
- Home Business Presentation
- UnFranchise® Business Presentation (hotel)
- Webinars – recorded or live
Actions/Activities To Use After You
Approach A Prospect

STARTING THE FOLLOW-UP
PROCESS
After the presentation say:
• “What did you like best - the compensation plan,
the products or both?
• “Can you see this as a way for you to achieve?”
(their goal)
• “Did a couple of people come to mind who would
benefit from this business?”
Book Follow-Up Meeting
Meeting after the Meeting

SCHEDULING THE FOLLOW-UP
APPOINTMENT
(either before presentation or before they leave)
• Always take out your appointment
book and schedule the next step, this
is your CLOSE!
• Let’s schedule follow-up meeting to
answer questions or get you started

SCHEDULING THE FOLLOW-UP
APPOINTMENT
• If it’s to answer questions;
– Answer questions
– Get them to lead to their people
– Sell product
– Sell ticket to major event
• If it’s to get them started:
– Sell ticket to major event
– Book registration date
– Get bios of “Top Ten” Possibilities

HAVE AVAILABLE PRODUCT AND
BUSINESS LITERATURE FOR
PROSPECTS TO REVIEW
• Follow this process through to their decision.
If your prospect is still not interested, don’t
take it personally.
• Understand that rejection is a big part of this
business. The more no’s you get, the closer
you are to a YES.
SOME WILL – SOME WON’T – SO WHAT – NEXT!

Follow Up &
ABC Pattern of Building Depth

Follow-Up And Duplication
Teaching People To Do The Same
1. Create a customer base of 10-15 that each orders at
least 30 BV / 20 IBV worth of product each month.
2. Sponsor two (2) partners every calendar quarter.
3. Purchase at least three (3) tickets to the next NMTSS
event.
– One ticket for themselves
– Two tickets for two “new” partners or prospects they
will obtain

As Your Business Develops You Will
Have
3 Types of Independent UnFranchise
Owners
1. Go Now – 20%
2. Stable
3. Waiting
80%

Sponsoring Responsibility
• Bring Independent UnFranchise Owners
in properly.
• Be sure your new Independent UnFranchise
Owner learns the proper principles,
fundamentals, tasks and activities to ensure
his/her success.
• Establish accountability.
• Performance evaluation
• Follow the MPCP

Tool to Use As A Guide with Your New
Independent UnFranchise Owner
ENGLISH
MANDARIN
SPANISH

• The Getting Started Guide is your
roadmap for your first year of being an
UnFranchise Owner.
• Follow this plan to help ensure your
success.
Follow The Getting Started Guide

First Meeting
• Complete Independent UnFranchise Owner
Application & Agreement
• Register for UFMS
• Complete initial order including tools and sales
materials
• Register for UnFranchise AutoShip
• Complete Forms 1001 and 925
• Purchase ticket to International Convention or
World Conference, and/or NMTSS Event in area
• Sign-Up complete
UnFranchise Registration

First Meeting
• Use Rep ID and password received in
welcome email to access UnFranchise®
Business Account
• Go to “Website Admin”
– Designate IBDC (001)
– Designate “Auto” IBV Placement (002 & 003)
– Designate “Auto” BV Placement (002 & 003)
• Name your SHOP.COM
Set-up New Business Partner’s SHOP.COM

• Utilize Getting Started Guide
– Q-date
– Form 1000
 Review quarterly dates
 Review dates form needs to be completed quarterly
– Review NMTSS Calendar of Events
– Set dates for attending trainings
 UnFranchise® Business Presentations
 Basic 5
 New UnFranchise Owner Training (NUOT)
 Executive Coordinator Certification Training (ECCT)
 Local Seminar , District Conference, Regional
Convention
 World Conference, International Convention
– Homework (names list, goal statement)
First Meeting

• Create a Possibilities List of 60-200 names
Homework

Second Meeting
• Develop 10 Customers
– Develop game plan to develop 10 new
customers
– Introduce products to 2 new customers
weekly in your first 90 days.
– 2 people x 12 weeks = 24 people
– This should develop 10 repeat customers
Getting Started Guide

• Develop 10 Customers (cont'd)
– Set Dates to expose product(s)
 Product Previews
 Natural Health Seminar
 Motives® Preview
Second Meeting

Second Meeting
• Develop a game plan to approach your Top 10 prospects
Objective is Activation
• Review:
– Possibility List
– Develop Bios on Top 10
– Develop your Answers to
 “What do you do?”
 “What is it?
 “Two Minute Commercial”
– Decide on Approaches for Top 10 (GSG)

Second Meeting
• Set dates for
– 3-Way Calls
– Home Business Presentation
– Two-on-Ones
• Spend remaining time reviewing SHOP.COM
and UnFranchise® Business Account.

Tasks to Accomplish
In First 90 Days
• Listen to audios on your MP4 player – DAILY
• Order business cards
• Learn your SHOP.COM
• Familiarize yourself with UnFranchise® Business Log-in
• Utilize corporate web sites
– UnFranchiseTraining.com – training modules
– ExploreSupplements.com
– ThePowerProfiles.com
• Read Career Manual

Accountability “Daily”
Measure your daily “PROSPECTING” activities.

Weekly Goal
(Five Days/Week)
• Listen to audios daily.
• Read goal statement 2x’s per day.
• Develop a customer base of 10-15 (initially create
2 new customer weekly).
• Follow-up with your customer once per week
(increase number of products customer is
purchasing).

Weekly Goal
(Five Days/Week)
• Add two names daily to your Possibilities List.
• Talk to 1-3 people a day about the business.
– 1 of 3 must be “new” from your
Possibility List!
• Show the plan to a “personal prospect” once per
week.
• Follow-up with your prospects.
• Book one appointment per day.

Accountability
“MONTHLY”
Measure your monthly business goals on the
“12 month Action Plan and Accountability sheet” (GSG) .

Ongoing Steps to Success
• Order at least 100 BV / 15 IBV personally each
month for personal use
• Maintain 10 Customers ordering at least 30 BV / 20
IBV per month
• Show or see the business plan once a week
• Personally sponsor 2 per quarter
• Attend 1 training per month (local seminars,
district conference, regional convention)
• Attend Market America’s World Conference and
International Convention annually
• Participate on a go now/fast track team,
challenges, President’s challenge,
Master UFO program

The Master UFO Program
A Structured System
For Financial Success
BECOME A PROFESSIONAL & MASTER THE BASIC 5
Download the Master UFO Booklet from UFMS:
• Downloads → Administration → View Documents
• Select Master UFO Booklet

Sponsor and Work with Your
“Go Now” Independent
UnFranchise Owners
• Contact them at least once a week
(call 2 per day)
• Track their progress
• Chart the groups growth
• Keep a copy of their 90-day action plans
• Conduct weekly conference call
• Conduct coring once per month
• Qualify quarterly for Master UFO
For each leg you are building keep track of your top
Go Now Independent UnFranchise Owners

Assist Go Now UnFranchise Owners
through their first 3 levels of
duplication – they should then be
able to take over as a leader
ABC PATTERN OF
DUPLICATION

Key Success Factors
of the ABC Pattern
• When doing the ABC Pattern you can let
someone sign up at any point once they have
lead to people that are interested in the
business.
• The key to the ABC pattern is to always book a
follow up and a meeting in the next new
person’s house/location.
– Answer questions/provide more information
– Show the Plan (to them and/or people they believe have an
interest)
– Get Started

C
A1
B1
A1
B1
C1C1
YOU
SENIOR PARTNER
B
AA
C
B
A, B, C, etc. are Go NOW UnFranchise Owners
ABC Pattern of Duplication & Building Depth

Stumbling Blocks in the Business
• Not personally prospecting and personally sponsoring
• Not selling ticket to new UnFranchise Owners
• Not listening to audios
• Not building repeat customer base
• Not showing the plan
• Waiting for an UnFranchise® Business Presentation
• Not plugging into a B5, NUOT or Specialized Trainings
• Spending too much time with Stable & Waiting
UnFranchise Owners
• Not using the Getting Started Guide
• No follow up, lack of scheduling/planning (lack of discipline)

The ABC Pattern
• It duplicates through “GO NOWS” who are seeking
to master the B5.
• Teach everyone to master Follow-Up and ABC
Pattern of Building Depth.
• After each meeting, schedule next step.
• Make sure the people you are holding the meeting
for GO WITH YOU.
• Remember, it never unfolds perfectly.

THE ABC PATTERN GIVES YOU…
SUCCESS
GROWTH
PROGRESS
TIMING
IT TAKES THE CHANCE OUT OF IT!
CONTROL
OVER YOUR

• The ultimate leverage
• Work multiple legs per night in local
geographic area
• Recruit, train and retain all at the same
time
• Builds momentum
Working Combinations

YOU
Outcome: You are working two organizations in one night!
COMBINATIONS
Must Be Activated To Work Combinations
Home Business
Presentation
Feb 29
002 003
March 15
Karen
Tampa, FL
Bring New Person to Follow - Up
Bring New Person to Follow - Up
Thoma
s
Sarasota, FL
Home Business
Presentation

NMTSS Events
Also Allow You
To Work
Combinations
LOCAL SEMINARLOCAL SEMINAR
Largo, FL
YOU
002 003
Karen
Tampa, FL Sarasota, FL
UNFRANCHISE BUSINESS
PRESENTATIONS
UNFRANCHISE BUSINESS
PRESENTATIONS
DISTRICT CONFERENCESDISTRICT CONFERENCES
REGIONAL CONVENTIONSREGIONAL CONVENTIONS
PLUS GUESTSPLUS GUESTS PLUS GUESTSPLUS GUESTS
PLUS GUESTSPLUS GUESTS
Thomas

COMBINATIONS
YOU
002 003
PSPS
NEW
PS
PS
April 10
Follow
Ups
NEW PROSPECT
TO FOLLOW-UP
BRING NEW UNFRANCHISE OWNERS
FOLLOW PS
BRING NEW PERSON TO FOLLOW-UP
Home Business
Presentation

Start by Doing It In Your Region
CROSS-POLLINATION STRATEGY

YOU
002
YOU
003
NJ
DE
YOU
001
NJ
DE
MD
PA
MD
PA
New Jersey
Delaware
Maryland
Pennsylvania

Then Expand Nationwide

YOU
002
YOU
003
Motives®
Web Sites
YOU
001
Motives®
Web Sites
TLS ®
nutraMetrix®
TLS ®
nutraMetrix®
Motives
Web Sites
TLS ®
nutraMetrix
“ma University”

Year 1 End – If each UFO Personally Sponsored 2 Per Quarter –
1 Q: 2 = 2
2 Q: 2 + 4 = 6
3 Q: 2 + 4 + 12 = 18
4 Q: 2 + 4 + 12 + 36 = 54
Total = 80 (40 Left and 40 Right)
Year 2 End- If each UFO Personally Sponsored 2 Per Quarter –
Total = 6,560
Equals $1,500 - $2,100 or more per WEEK RESIDUAL!
50 people in each organization @
400 BV / 200 IBV monthly
= 20,000 BV / 10,000 IBV monthly (each side)
Understand the Compounding Effect of
Duplication In Our 2-3 Year Plan

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