A ppt on SIM cards through survey by students Cognizant College of Commerce.

1. card

2. INTRODUCTION
The first SIM card was producedin 1991 by Giesecke &
Devrientin Munich.
The name SIM comes from the integrated circuits
of the cards, which are called subscriberidentity
modules. SIM cards are an entirely integral part of
cell phones, computers and networking in modern
society. SIM cards store information required for
authentication and allow a user’s phone to connect
to the network. SIM cards have serial numbers and
contain network information, which allows users to
remove the card from one phone and install it in a
new one without having to re-register the device.

3. HISTORY OF SIM CARD
 1991: The world’s first call was placed, which was the start
of what is now billions of daily phone calls - Giesecke &
Devrient.
 1993: The first person-to-person SMS text message was
sent, launching thumb Olympics amongst teenagers
worldwide.
 1996: The world’s first fixed-mobile service bundle was
launched.
 1998: The world’s first ringtone was sold. In our current
world of in-app purchases, Netflix and Kindles, it’s strange
to think that the industry of digital downloadable content
didn’t exist until this first ringtone sale 17 years ago.

4. CDMA GSM
Stands for Code Division Multiple Access Global System for Mobile
communication
Storage Type Internal Memory SIM (subscriber identity
module) Card
Global market share 25% 75%
Data transfer 3G/4G/LTE GPRS/E/3G/4G/LTE
Network There is one physical channel
and a special code for every
device in the coverage
network. Using this code, the
signal of the device is
multiplexed, and the same
physical channel is used to
send the signal.
Every cell has a corresponding
network tower, which serves
the mobile phones in that
cellular area.
International roaming Less Accessible Most Accessible
Frequency band Single (850 MHz) Multiple (850/900/1800/1900
MHz)
Network service Handset specific SIM specific. User has option to
select handset of his choice.

5. They come in multiple size and shapes, but SIM, Mini-SIM and Nano
SIM are really the same chip and connectors embedded in a plastic
frame of varying size.
 MiniSIM: This SIM card has been around for many years now and can be
found on older smartphones or certain feature phones even today. The
size of the SIM card is pretty big and if phones like the iPhone 3GS and
Nexus 4 are some examples of the phones that relied on the mini SIM
card.
 MicroSIM: The micro SIM is pretty much the standard these days for the
majority of smartphones. Pretty much all Android smartphones at the
moment accept the micro SIM as the SIM card of choice. It is noticeably
smaller than the mini SIM and has helped to contribute to the creation of
thinner smartphones. Phones such as the iphone 4, iphone 4s, nexus 5,
and samsung galaxy s5 are examples of phones that use the micro SIM.
 NanoSIM: The nano SIM is currently the smallest SIM card available at the
moment. At one point in time, there was a bit of contention between
Apple and Nokia regarding the nano SIM in which Apple was looking to
make the nano SIM the new standard in SIM cards.

6. COMPARE PREPAY POSTPAY
Temporary or seasonal
usage
Regular usage throughout
the year
No monthly fees or
contracts
Maximum flexibility and
great rates
Minutes expire depending
on the card you purchased
expire at the end of each
month
In advance Every month
Yes No
No Yes
Worldwide or regional
prepaid cards available
Worldwide

7. ABOUT THE SIM CARD COMPANIES
• AIRTEL(BHARTI AIRTL LIMITED): IT isanIndianmultinationalTELE
COMMUNICATION services companyheadquarteredin NEWDELHI,INDIA.It operatesin 20countries
acrossSOUTHASIA,AFRICA,andtheCHANNELISLAND.
CHAIRPERSON:SUNIL BHARTI MITTAL
SLOGAN:EXPRESS YOURSELF
FOUNDED: 7TH JULY 1995.
4G launchedforthe firsttime in ourcountryby airtelon april2012in kolkata.
• Idea(idea cellular limited): Idea Cellular, commonly
referred to as Idea, is an Indian mobile network operater
based in Mumbai, India. Idea is India’s third largest mobile
operator by subscriber base.
Chairperson: kumar mangalam birla
Slogan: an idea can change your life
Founded:1995

8. • RELIANCE COMMUNICATION: it is
Indian internet
access and telecommunications co
mpany headquartered in Navi
Mumbai, India. Reliance
Communications is
the fourth largest telecom
operator in India .
Chair person: Anil Ambani
Slogan: karlo duniya mutti mein
Founded:2002
• TATA DOCOMO: it is an Indian
cellular service provider on the GSM,
CDMA and platform-arising out of the
strategic joint venture between Tata
Teleservices and NTT Docomo in
November 2008. It is the
country's sixth largest operator.
Founder:Tata Teleservices and NTT
Docomo
Slogan:”Do the new”,”keep it
simple,silly”
Founded:November 2008

9. SOURCES OF DATA COLLECTION
 PRIMARY DATA: Primary data is
the data collected through
1. interview
2. observation
3. case studies
4. questionnaires
 SECONDARY DATA:
Secondary sources are data
that alreadyexists
1. Previous research
2. Massmedia products
3. Diaries
4. Letters
5. Web information
6. Historical data and
information

10. Whichsim card areyou using ?
Airtel-8 Idea-3 Vodafone-4 Aircel-5
Tatadocomo-6 Reliance-1 Bsnl-1
0
1
2
3
4
5
6
7
8
9
Airtel Idea Vodafone Aircel Tata
docomo
Reliance Bsnl
Users
Users

11. HOW SATISFIED ARE YOU WITH TIME GAP BETWEEN SERVICES SOUGHT
AND DELIVERED?
0
0.5
1
1.5
2
2.5
3
3.5
4
Excellent
Good
Average
Poor
Worst

12. HOW ACCESSIBLE IS THE CUSTOMERCARE ON PHONE?
EXCELLENT GOOD AVERAGE POOR WORST
AIRTEL 0 3 0 3 2 =8
TATA
DOCOMO
2 1 1 1 1 =6
VODAFONE 3 0 0 0 1 =4
IDEA 1 1 1 0 0 =3
AIRCEL 1 1 2 1 0 =5
RELIANCE 1 0 0 0 0 =1
BSNL 1 0 0 0 0 =1

13. HOW WELL DOES THE CUSTOMER CARE RESPOND TO THE
QUERIES OF THE USER?
EXCELLENT
POOR
0
1
2
3
EXCELLENT
GOOD
AVERAGE
POOR
WORST

14. EXCELL
ENT
GOOD AVERA
GE
POOR WORST
AIRTEL 4 2 1 0 1 =8
TATA
DOCOM
O
0 2 3 1 0 =6
VODAFO
NE
1 2 0 1 0 =4
IDEA 2 1 0 0 0 =3
AIRCEL 1 3 0 1 0 =5
RELIANC
E
1 0 0 0 0 =1
BSNL 0 0 0 0 1 =1

15. THE OVERALL SATISFACTION LEVEL
0
0.5
1
1.5
2
2.5
3
3.5
4
AIRTEL TATA
DOCOMO
VODAFONE IDEA AIRCEL RELIANCE BSNL
EXCELLENT
GOOD
AVERAGE
POOR
WORST

16. WHICHISTHE MOST IMPORTANTFACTOR WHILE
USINGA SIM CARD?
FULLTALKTIME INTERNET FACILITY
=16 = 11
SMS FACILITY NETWORK
=0 =1

17. WHICH IS THE MOST COST EFFECTIVEBRAND IN GOOD
QUALITY OF SIM SERVICE ?
=15 =4 =4
=3 =2

18. PREPAID
25
POSTPAID
3

19. FINDINGS
• FROM THE SURVEY I FOUND THAT MOST OF
THE SIM CARD USERS ARE AIRTEL.
• AIRTEL NETWORK QUALITY IS ALSO
EXCELLENT AMONG THE USERS.
• AIRTEL IS THE COST EFFECTIVE BRAND IN
GOOD QUALITY OF SIM SERVICE.
• MOST OF THE USERS USES PREPAID SIM
RATHER THAN POSTPAID.

20. SUGGESTIONS
AIRTEL COMPANY SHOULD
REDUCE THEIR COST
AIRCEL SHOULD IMPROVE
THE NETWORK QUALITY
TELENOR SHOULD PROVIDE
3G FACILITY
IDEA COMPANY SHOULD
REDUCE THE SMS COST

21. CONCLUSION
SIM card is extremely secure as a mode and is ideal for Banking Applications to be
ported on.
I feel that it's possible to make call without a SIM card because we are able to make
emergency calls without having a SIM card. When making emergency calls, it will
send a special (Authorised) IMSI to the public network and then you are able to make
calls even without SIM card or unauthorised devices