Sedikit Penjelasan tentang PERSONAL BRANDING

1. BRAND YOU ®
INTRO TO PERSONAL BRANDING
M. AFIF FAKHRUDDIN
Source : personalbrandingkristianandersen-100109212208-phpapp01

2. A BRAND IS
NOT A LOGO

3. A BRAND IS A COLLECTION OF
PERCEPTIONS
IN THE MIND OF A CONSUMER.

4. BRANDS ARE BORN OF
EXPERIENCE
AND REFLECT
REPUTATION

5. NONE OF ORGANIZATIONS
TREAT THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
DIFFERENTIATOR.

6. BUT THOSE ARE
CONSUMER BRANDS
NOT PEOPLE.

7. Personal brands allow
individuals to differentiate
themselves by
consistently articulating
and leveraging their
unique value proposition.

8. WE ARE
ALL
BRANDS

9. If you’re not branding
yourself, you can be
assured that others
are doing it for you.

10. IT’S A
BRAND YOU®
WORLD

11. AND JUST BEING GOOD
ISN’T GOOD ENOUGH

12. “We are CEOs of our own companies: Me
Inc. To be in business today, our most
important job is to be head marketer for the
brand called you”
Tom Peters