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Media Monitoring


Social Media Monitoring
Remember back in the day when having a conversation involved picking up the phone and
talking to someone? Nowadays, if you tried to conduct a conversation with everyone who’s
out there talking about your company, product, brand, or competitors, you could spend
all day on the phone and not even finish a fraction of the list. This is where social media
monitoring can help. Listen, manage, track, report and engage your conversations without
even picking up the phone.


                                                                      Engage with your audience

                         Personalized view




Unparalleled                  In-Depth                      Global Reach                    Workflow
Content                       Analytics                                                     Management
Track and report on           Slice and analyze data on     Receive content from            Engage and record
over 150 million blogs,       multiple levels, and easily   virtually every country in      conversations, assign
social networking sites,      create graphs, spot trends,   languages such as English,      posts for follow up,
microblogs, online forums,    and generate reports.         Spanish, German, French,        classify content, and
20,000+ news websites and                                   Italian, Japanese, Simple       manage with one-click
450+ video- and                                             Chinese, and more.              workflow tools.
image-sharing sites.
Media Monitoring

Social Media Monitoring
                                                                                           In-depth analysis at your
                                                                                                  fingertips




    See which top influencers are
         talking about you




Listen                                    Access Recent                                Engage
                                          News Coverage
•	 rack news from millions of sources
 T                                        •	 ision’s Social Media Dashboard is a
                                           C                                           •	 he Engagement Console lets you
                                                                                        T
•	 ision is the only PR-services
 C                                         self-service, online portal that delivers    track, manage and engage with any
 company that has complete access to       real-time access to social media             social media contacts
 Twitter                                   coverage, plus advanced analytics           •	 esktop alerts notify you instantly
                                                                                        D
•	 mail alerts can be organized by topic •	 ith over 40 charts and graphs, you
 E                                         W                                            when new coverage arrives
 and delivered hourly, keeping you         can find trends and new influencers         •	 ssign posts with priority ratings to
                                                                                        A
 abreast of new content so you can        •	 se word clouds to identify other
                                           U                                            team members for response, and
 respond as quickly as needed              keywords used in conjunction with            classify content into categories with
•	 ach article contains key metrics to
 E                                         your topics                                  one-click workflow tools
 allow you to demonstrate ROI:            •	 ccess important metrics to
                                           A                                           •	 asily review, connect and comment
                                                                                        E
    -- Engagement level                    see which posts offer the most               on those important conversations
    -- Comments and unique
                                           engagement opportunity                      •	 ll conversation and classification
                                                                                        A
       commenters                         •	 ustomize each chart by date range,
                                           C                                            history is saved on each article and
                                           topic keyword, media type and more           reflected back in the Social Media
    -- Number of views and inbound                                                      Dashboard
       links
    -- Followers and following counts for
       Twitter posts
    -- Publicity value


                                                                                                      cision.com 866.639.5087
                                                                                            332 S. Michigan Ave., Chicago, IL 60604
                                                                                           Copyright © Cision, Inc. All Rights Reserved.   10/12

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Cision Media Monitoring Social Media

  • 1. Media Monitoring Social Media Monitoring Remember back in the day when having a conversation involved picking up the phone and talking to someone? Nowadays, if you tried to conduct a conversation with everyone who’s out there talking about your company, product, brand, or competitors, you could spend all day on the phone and not even finish a fraction of the list. This is where social media monitoring can help. Listen, manage, track, report and engage your conversations without even picking up the phone. Engage with your audience Personalized view Unparalleled In-Depth Global Reach Workflow Content Analytics Management Track and report on Slice and analyze data on Receive content from Engage and record over 150 million blogs, multiple levels, and easily virtually every country in conversations, assign social networking sites, create graphs, spot trends, languages such as English, posts for follow up, microblogs, online forums, and generate reports. Spanish, German, French, classify content, and 20,000+ news websites and Italian, Japanese, Simple manage with one-click 450+ video- and Chinese, and more. workflow tools. image-sharing sites.
  • 2. Media Monitoring Social Media Monitoring In-depth analysis at your fingertips See which top influencers are talking about you Listen Access Recent Engage News Coverage • rack news from millions of sources T • ision’s Social Media Dashboard is a C • he Engagement Console lets you T • ision is the only PR-services C self-service, online portal that delivers track, manage and engage with any company that has complete access to real-time access to social media social media contacts Twitter coverage, plus advanced analytics • esktop alerts notify you instantly D • mail alerts can be organized by topic • ith over 40 charts and graphs, you E W when new coverage arrives and delivered hourly, keeping you can find trends and new influencers • ssign posts with priority ratings to A abreast of new content so you can • se word clouds to identify other U team members for response, and respond as quickly as needed keywords used in conjunction with classify content into categories with • ach article contains key metrics to E your topics one-click workflow tools allow you to demonstrate ROI: • ccess important metrics to A • asily review, connect and comment E -- Engagement level see which posts offer the most on those important conversations -- Comments and unique engagement opportunity • ll conversation and classification A commenters • ustomize each chart by date range, C history is saved on each article and topic keyword, media type and more reflected back in the Social Media -- Number of views and inbound Dashboard links -- Followers and following counts for Twitter posts -- Publicity value cision.com 866.639.5087 332 S. Michigan Ave., Chicago, IL 60604 Copyright © Cision, Inc. All Rights Reserved. 10/12