Learn how to incorporate a social media plan into your event and discover the top social traffic drivers.

1. EVENT IDEA EXCHANGE
#Event4CAST
With Melonie Gallegos
Social Media For Events

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
#1
#2
#3
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Top Social
Traffic Drivers

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Instagram Tops
Engagement

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
Now, anyone can advertise.
• Direct response ads that link to your
website
• Available for all business, big and small
• Placement in Facebook Ads Manager “

5. 5© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
Social media is mobile first.
100% Instagram
100% Snapchat
87% Facebook
80% Twitter
50% LinkedIn
50% YouTube

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@Melonie
#Event4Cast
LIVE STREAMING PHOTO SHARING
WINNING TRENDS FOR LIVE EVENTS
HASHTAGS
Keynote
Sessions
Events
Interviews
Travel
Arrival
Sessions
Networking
Live Tweeting
Speaker quotes
Photos
Feedback

7. © 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
Foursquare is dead.
REPLACED BY CASUAL LOCATION TAGGING FACEBOOK & TWITTER

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
SOCIAL MEDIA PLAN
Attendee acquisition
BEFORE
Amplify message
LIVE
Extend the conversation
AFTER

9. 9© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
BEFORE
• Reasons to attend
• Speaker features
• Dining and attractions
• Educational prep
• Session & event teasers
• Registration promos
• Convince your boss
• Countdown
2,863 VIEWS

10. 10© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
LIVE
• Live Tweeting
• Twitter & Instagram #
• Photos & short video
• Livestreaming
• Announcements
• Engaging
• Contests rewarding
sharing and # use

11. 11© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited.
@Melonie
#Event4Cast
AFTER
• Recap blog
• Videos YouTube
• Podcasts
• Reshare photos
• Release presentations on
Slideshare
• Speaker quotes
• “Flashback” photos
• Educational content on
topics
1,548 VIEWS

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without
specific permission of ITA Group is strictly prohibited. @Melonie
#Event4Cast
HABITS OF EFFECTIVE EXPERIENTIAL BRANDS

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Promote the destination.
VENUE, LOCATION, DINING, ATTRACTIONS

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Get everyone to share.
EMPLOYEES, PARTNERS, SPEAKERS

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Promote your speakers.
TAG THEM ON SOCIAL MEDIA POSTS, TALK UP SESSIONS

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Keep social media contests simple.
ONE ACTION, INCLUDE SHARING ON SOCIAL MEDIA, EASY TASKS

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Hashtag everywhere.
TWEETS, WEBSITE, POWERPOINT, CATALOGUE, WAYFINDERS, DIGITAL DISPLAY

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The entire event is a photo opp.
PHOTO BOOTH, ENVIRONMENTS, STEP AND REPEAT, SELFIES

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Thank your partners.
TAG THEM ON SOCIAL MEDIA POSTS, PROVIDE CONTENT

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without
specific permission of ITA Group is strictly prohibited. @Melonie
#Event4Cast
SOCIAL MEDIA RESOURCES>> FandomMarketing.com