KFC of Pakistan Presentation by BBA 4th Semesters students. Prepared by Faraz Ali
its a Marketing Final project about to choose product and present it.
4. Starts in 1930 by Harland Sanders the founder of KFC
Named as the dining area "Sanders Court & Cafe."
In 1939 "Sanders Court & Café” was rebuilt named as KFC.
In 1960, 190 KFC franchisees and 400 franchise units in the U.S. and
Canada.
Cupola holds the master franchise rights to operate KFC in Pakistan
since1999.
9. After evaluation of various segments, KFC has decided to target the market of Urban
and Sub-urban Areas of Pakistan.
People are educated and they want variety in their diet.
Normally people of rural areas don’t take fast food. On the other hand people of
urban areas take fast food.
Income of the people of urban areas is normally high and they can afford to
purchase such products, which are slightly higher in
price as compared to prevailing prices of local food in the market.
People of Urban Areas are more quality conscious than the people of Rural Areas.
It would be focused on customers in the age group of between 4 to 45 years old.
The pricing and promotion strategies would also be looked into as KFC.
10. Samples of some products that KFC offers, how they set the price of a product
PRICING STRATEGY FOR TWISTER
Manufacturing cost RS. 225/-
5% marketing cost (PER UNIT) RS. 5/-
Total cost RS.230/-
15% G.S.T +15% RETAIL MARGIN RS.69/-
Total retail Price
RS.300/-
PRICING STRATEGY FOR Zinger Burger
Manufacturing cost RS. 117/-
5% marketing cost (PER UNIT) RS. 5/-
Total cost RS.122/-
15% G.S.T +15% RETAIL MARGIN RS.53/-
Total retail Price
RS.175/-
11. Assets Rs. Liabilities Rs.
Machinery
Cash in Hand
Furniture & Fixture
Equipment
Security Deposit
12,00,000
400000
10,00,000
10,00,000
20,00,000
Loan from Bank 10,00,0000
+ interest 120,000
Capital
112,00,000
88,00,000
Budget analysis
Sales Forecast
12. “To sell food in a fast, friendly environment that appeals to
pride conscious, health minded consumers”
13. To be the leading integrated food services group in the Asia
Pacific region based on consistent quality products and
exceptional customer-focused service.
14. Planning:
Planning is the process used by managers to identify and select appropriate goals
and courses of action for an organization. The planning function determines how
effective and efficient the organization is and determines the strategy of the
organization. In KFC objectives are set, launch of new products, introduction of
new schemes, market survey etc. is done
Organizing:
In organizing managers create the structure of working relationships between
organizational members that best allows them to work together and achieve goals.
An organizational structure is the outcome of organizing. This structure
coordinates and motivates employees so that they work together to achieve goals.
15. Leading:
In leading, managers determine direction; state a clear vision for employees
to follow and help employees understand the role they play in attaining
goals. The outcome of leading function is a high level of motivation and
commitment from employees to the organization.
Controlling:
In controlling, the manager evaluates how well the organization is
achieving its goals and takes corrective action to improve performance.
The outcome of controlling function is the accurate measurement of
performance and regulation of efficiency and effectiveness.
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20. Teams to handle critical situations :
There are only two teams in KFC ( Chandni Chowk Branch)
One team is Concentrating on resolving internal Conflicts between employees and
employers through different procedures and committees:
If employee is unsatisfied with its team or management then he/she
can easily resolve his/her issue
Second team deals with the customer care satisfaction and try to improve
technology and working conditions:
On different occasions customers offers and discounts available
21. Human Resource Management ( Training, Hiring etc )
The responsibility of the human resource department, the actual management
of human resources is the responsibility of all the managers in an organization.
It is therefore necessary for all managers to understand and give due
importance to the different human resource policies and activities in the
organization. Human Resource Management outlines the importance of HRM
and its different functions in an organization. It examines the various HR
processes that are concerned with attracting, managing, motivating and
developing employees for the benefit of the organization.
Talent Search
Hiring
Assessments
Rewarding
22. Training
Training “We won’t make you wing it” is KFC’s motto when it comes to training
employees. Training includes:
1) Workbooks
2) Quizzes
3) On-the-job competency based training
Employees are encouraged to work together as a team- KFC is
committed to making sure their people grow to their highest potential- KFC does
their best to make the job interesting and exciting for workers.
24. Selection based on :
Test
Physical Test
Behavioral Test
Team Skill Judge
Working Capacity
Communication Skill
Confidence
Body Language
Motivation Level
25. Communication Process
Upward
From employees to management. Many firms define formal channels for upward
communications. These channels encourage communication from employees to
supervisors and upward to top management levels.
Some examples of upward communication channels are employee surveys,
suggestion boxes, and systems that allow employees to propose ideas for new
products or voice complaints. Upward communication is also necessary for
managers to evaluate the effectiveness of downward communication
26. Downward
From management to employees. Downward communication, carries messages
from someone who holds a senior position in the organization to subordinates.
Managers may communicate downward by sending employees e-mail messages,
presiding at department meetings, giving employees policy manuals, posting
notices on bulletin boards, and reporting news in company newsletters.
27. Measurement of Performance
360 Degree Feedback Performance
360 Degree Feedback is a system or process in which employees receive
confidential, anonymous feedback from the people who work around them. This
typically includes the employees manager, peers, and direct reports.
360 Feedback as a Development Tool to help employees recognize strengths and
weaknesses and become more effective when done properly. 360 Feedback as a
Performance Appraisal Tool to measure employee performance these things are
most appropriately addressed by an employee and his/her manager as part of an
annual review and performance appraisal process
28. Methods of Control
HR manager control all activities into following ways:
• Feed forward control
• Feedback control
• Concurrent control
• External control
• Employee discipline system
• Financial control
• Purchasing control
• Inventory control
• Statistical control
29. Code of Conduct
Two of our major strengths as a company are our employees and our
culture. We believe in
treating each other with respect and fostering an atmosphere of caring,
open communications
and candor. Our “How We Win Together” principles define our culture
and how we manage our
business. Celebrate every Event and festival. Respect all employees and
customer basic rights.
