1. Hello

2. Are you familiar
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logo?

4. Faiyad Bin Khaled
Sajedul Haque
Imroj Ahmed
Farhan Abid Chowdhury
Joyanta Sen
Mushfiqur Rahman Farazi
Farabi Amin

5. History, Development
and Growth
Situation analysis
Corporate Level
strategy
Business Level
strategy
Outline
4P analysis &
Recommendations
Functional Level
strategy

6. 1960
1965
1978
1998
2000
2010

7. Technological
STEEP Analysis
Economic

8. Threats of new entrants
Moderate
Power of buyer
Low
Power of supplier
Low
Threats of substitute
High
Intensity of rivalry
High
Porter’s 5 Forces

9. Competitor Analysis
Immediate competitor Impending competitor Invisible competitor

10. S W
• Brand Image
• Fastest Delivery
• Cross trained
employee
SWOT
Analysis
• Conscious
Customer
• Limited Menu
O T
• Efficiency
• Redefining
menu
• Expansion
• Substitutes
• Small
competitors
• Local
competitors
• Franchise

11. Value chain Analysis

12. Inbound
Logistic
Operations Outbound
Logistic
Sales
&
Marketing
Service
Value chain Analysis
Primary activities

13. Administrative Human
Resource
Product &
Technology
Development
Procurement
Value chain Analysis
Support activities

14. Corporate level strategy
Domestically owned
and franchised stores
Domestic supply chain
stores
International
operating stores

15. Corporate level strategy
Concentration
Strategy
• Market
development
• Product
development
• Market
penetration
Backward
Vertical
Integration
• Dough
manufacturing
center
• Thin Crust
supply chain
center
• Vegetable
center
Horizontal
Integration
• Acquisition
Franchising
• Domestic
• International

16. Cost
Leadership
Integrated Cost
Leadership &
Differentiation
Differentiation
Focused Cost
Leadership
Focused
Differentiation
Business level strategy
?

17. Business level strategy
Cost
Leadership
Integrated Cost
Leadership &
Differentiation
Differentiation
Focused Cost
Leadership
Focused
Differentiation

18. Integrated Cost
Leadership &
Differentiation
Business level strategy
Cost
Leadership

19. Efficiency
Quality
Innovation
Customer Responsiveness
Business level strategy
Operation
Management
Human Resource
Research & Development

20. Position Priorities
• Mission
• Vision
• values
• Good quality
pizza
• Service and
satisfaction
• minimize cost
efficiency
Payment
• Research and
development
• Market
development
• Marketing and
advertising
Performance
• Ensuring Brand
Loyalty
• Improve
reputation
• Improve Financial
condition
4P Analysis

21. Recommendations
• Coverage in Asian market
• Focus on customer loyalty
• Utilize intelligent advertising techniques
• Improve innovative strategies
• Improve its brand image

22. WE DON’T
LIKE QUESTIONS