Tentang perilaku Gen Y dan Gen Z dalam mengkonsumsi media (news) dan bagaimana strategi media memenangkannya. (Presented to NET. TV news division)

1. NET. TV
@faridferre
Winning the Connected Generation

2. THE
LANDSCAPE

3. Consumer has
Shift...

4. Millenials vs Gen Z

8. Source: Nielsen, 2015
THEIR INTEREST

9. Source: Nielsen, 2015
Media Consumption

10. Source: Nielsen, 2015

11. Source: Nielsen, 2015

12. Source: Nielsen, 2015
Social Networker

13. Source: Nielsen, 2015
Googling & Socializing

14. Source: Nielsen, 2015
Millenials most visited sites

15. Cool
=
Rebellion

16. THE
STRATEGY

17. $
Commerce
Content Community
The Model
Marketing
Management
Product
Management
Customer
Management

18. “we’re not broadcasting
company, we’re a
content company”

19. Femina
Women
Entrepreneur
Body
Conscious
Writer’s
Club
Culinary
Freak
Cooking
Mama
Fashion
ista
Career
Woman
Wajah
Femina
Petty S. Fatimah
Chief Community Officer
Traditional & Digital
Content
Integrated Creative
Communication, ICC
9 community grouping
12.000 members (Wanwir)
3C = Content, Community, Commerce
FEMINA
COMMUNITY
PLATFORM
FEMINA STORY

20. MONOCLE STORY
Integrated Content Engagement

21. AJ+ STORY
“Smartphone Journalism”

22. HUFFINGTON POST STORY
CONTENT
 Original Content
 Blogger Network
 Aggregration
TECHNOLOGY
 Open source
platform
 Optimize for
content discovery
 Data focused
AUDIENCE
 Bloggers community
 Highly engaged
community
 High value
demographic
DATA
 Real time
 Marketing
 Historical/trends

23. HIPWEE STORY
Make Viral!

24. MALESBANGET STORY
Unique Content,
Multiplatform

25. JAWA POS STORY
“Part of the show”
Philosophy

26. THANK YOU