The Effects of Strategic Orientations and Perceived Environment on Firm Performance http://dokbat.utb.cz/2016/en_US/conference-proceedings/

1. THE EFFECTS OF
STRATEGIC ORIENTATIONS AND
PERCEIVED ENVIRONMENT
ON FIRM PERFORMANCE
Gergely Farkas
University of Szeged
DOKBAT
International Bata Conference
for Ph.D. Students
and Young Researchers
23-24/4/2015
Faculty of Management and Economics
of Tomas Bata University in Zlín

2. Introduction
Entrepreneurial and
learning orientation.
Perceived environment
and firm performance.
Methodology
Results
Conclusion

3. ELI-ALPS is a new center of science
on the Southern Great Plain of Hungary.
Study of MSMEs in the region
can help to create a science park around it.

4. Risk taking
Proactiveness
Innovativeness
ENTREPRENEURIAL ORIENTATION
Covin – Slevin 1989
Autonomy
Competitive
aggressiveness
Lumpkin – Dess 1996

5. LEARNING ORIENTATION
Learning organizationOrganizational learning
Argyris – Schön 1978
Process focus
Senge 1990
Cultural approach
Commitment
to learning
Shared vision
and purpose
Open-
mindedness
Sinkula – Baker – Noordewier 1997

6. PERCEIVED ENVIRONMENT
HostilityTurbulence
How fast the technology
changes in the industry.
Naman – Slevin 1993
How hard to keep up
with the competition.
Covin – Slevin 1989

7. FIRM PERFORMANCE
Return on sales
Gross profit
Net profit
Number of employees
Market Share
Sales
Profit
Growth
Return on investments
Return on equity
Return on assets
Efficiency
Li – Huan – Tsai
2008
Importance
Satisfaction
Gupta – Govindarajan
1984

8. METHODOLOGY
When
Where
Who
What
In May of 2014.
In a NUTS-2 region of Hungary.
Sample is 337 MSME of the region.
Part of a larger questionnaire.
Online and paper based forms.
Translated and created items.
Semantic differential and Likert type scales.
Why
To uncover some secrets of firm performance
with PLS SEM technique.

9. RESULTS
Profit
0.462
Shared vision
and purpose
Innovativeness
Proactiveness
Environmental
turbulence
Environmental
hostility
Financial
resources
Risk taking
Growth
0.185
Efficiency
0.432
Commitment to
learning
-0.110
-0.147
0.235 0.104
0.167
Open-
mindedness

10. CONCLUSION
Rapid changes, innovation
and learning may be good
for firms
in the long term.
Proactiveness helps firms
to be efficient.
The firms should grow in
a safe environment.
Firms need employees who
have shared vision to create
more profit .
A science park should be a place where people can share
they visions in a safe environment; and where is enough
patient to wait for the fruits of R&D.

11. Thank you for your attention!
Gergely Farkas
farkas.gergely@eco.u-szeged.hu
University of Szeged
Faculty of Economics and Business Administration