1. CEO – WRAP IT Cargo Packaging LLC
Certified Internal Auditor (AE-925)
Dubai, UAE
2.
3. Managed own business, Freight Forwarding Company , 17 years full of
challenges and achievements.
Started in 1998 and ended up in 2005 selling the company for Agility
(Multinational company)
5 years as General Manager and Regional Director for Agility Freight
Forwarding in the Middle East.
2 years as Managing one of the biggest law firms (Strategic planning and
expansion plan)
Started the Freight Forwarding for Agility in UAE, Managed to be among
the top 5 F.F agents in Dubai.
Started the Trade Lane Business in UAE and the Middle East and
Managed to have trade agreements with all the Regions,
Started the HHG products in the Middle East.
Worked for British Air Ways Kuwait for 4 years as the Kuwait Office
Manager .
Worked for Swiss AIR Kuwait as Sales Manager for 3 Years.
Founder & CEO of Wrap It Movers in UAE/Kuwait & Lebanon.
(International Packing and Removal Company)
4. April 2011 till date
Wrap IT Cargo Packaging LLC, Dubai (specialized in Packing and Removal)
Relocation Business on the local and the International Level.
March 2010 - March 2011
Working as Senior Consultant and Head of the investment at HL&A in Dubai
(Hussein Lootah &Associates)
Managing the accusations, Financial Planning (SRP&LRP), Structural
Auditing, Quality and Process Management
April 2009 - Feb 2010
Regional Director Middle East & Africa (HHG)
Overlooking the performance for the products covering 13 countries,
Rolling out the SOPs and introducing the services related to this product.
Involved in Budgeting, Sales & Marketing, and Operations, Planning and Strategy,
Coordinating with countries CEOs on the Plan, Sales Strategy and Growth
5. January 2005 – April 2009
General Manager – Freight Forwarding & Exhibitions
Agility (formerly PWC Logistics), Dubai, UAE and GCC/Middle East
Established and stabilized this department for Agility, currently with 7 Managers &
120 staff; 2 offices; 3 warehouses; with big fleet and still growing.
Conduct regular conference calls with Agility branches overseas to discuss current
market trends, strategies & action plans and road map to increase traffic/volume
production between Dubai & the corresponding Agility branch abroad.
Key decision maker for the freight forwarding & exhibition business of Agility in
Dubai.
One of the prime leaders in the development of the Trade Lanes in Europe, USA
and Far East; drawing policies and procedures (SOP) for these trade lanes.
Conducted and headed the Trade Lane road shows in Europe ,Americas and Asia
Pacific
Over-all in charge & prime responsible for the Profit & Loss of this department
with revenue of AED 110MM generated for 2008; Generated AED 85MM for the
year 2009.
Managed to get on board multinational companies(Commercial Accounts).
Oversee the general functions of 7 Managers in the area of operations, sales &
customer service.
6. ◦ 1990 – 2005
◦ Managing Director/Owner
◦ Gulf Eagle Services, Dubai, UAE
An international freight forwarding company; ISO certified; 35 staff; dealt with all
products: air/sea/brokerage, import/export, packing & local movement; with
warehouse and doing warehousing for companies & individuals.
Awarded by AMSA (American Moving & Storage Association) for implementing the
procedures and policies drawn for the Middle East.
Top 15 freight forwarding company in Dubai during its existence.
Number 1 in the Balikbayan Service (Dubai – Philippines) with satellite offices in
Manila & other provinces in the Philippines.
Over-all in charge of the operations and sales.
Managed to stay in the market for 15 profitable years with good reputation until
acquired by Agility/PWC in 2005.
7. ◦ 1985 – 1990
◦ Sales Office Manager
British Airways, Kuwait
Oversee sales & operations, managing 40 staff.
Prime responsible in drawing market strategy and SOP for the operations to
follow.
Establish an honest and open support structure to ensure that the Sales &
Operations Teams are given every opportunity to succeed with their set
objectives. Involves mutual training and coaching, raising product
knowledge, assistance with identifying opportunities, joint sales calls and
hands on support, discussing different sales tactics and approaches and
most importantly feedback and review sessions.
Over-all in charge of the contacts and agreements with Civil Aviation.
8. 1980 – 1985
Sales Manager
Swiss Air (2 years) & Alitalia (3 years)
Promote air traffic and sales of airline seats and cargo space. Directs the
activities of other sales personnel.
Capture new sales opportunities and manage customer relationships for long
term and repeat business.
Prime responsible for the realization of the sales targets of the team.
Coach and motivate the team to keep their spirits high in attaining individual
targets.
Devise strategic plans to achieve the sales objectives.
Communicate the sales strategy to the Sales Team and raise the level of
interest and ownership among each team member for the individual part they
play in achieving this.
Analyze the current reporting framework and suggest where improvements
can be made to make effective use of the information gathered.
9. Trained in the Following Courses:
Passenger Handling
Cargo 1/2/3
Sales Techniques
ULD Specifications
Managing People
Finance for non finance people
Sales Strategy and Market strategy
Strategic Thinking
Team Innovation and Restructuring
Budgeting
Risk Management and Restructuring
10. Memberships Awarded:
FIATA, NCFF, AMSA
EDUCATION
1978 – 1980
British Airways University, London
Airlines Management
1975 - 1978
Beirut University for Higher Studies
Business & Marketing
11. Integrity and Ethics
Leadership
Teamwork
Pro-Activity
Sense of Ownership
Accountability
Striving for Excellence
Extensive Network
Training
12. Languages Known:
Arabic & English (Both Reading & Writing)
Full Coordinates:
Email: farr55@emirates.net.ae
gulfeagle_canada@hotmail.com
Mobile: +97150 6253679
Telephone (Residence): +9714 3439499
Telephone (Office): +9714 3432320
