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Press	
  Release	
  	
  
For	
  Immediate	
  Release	
  
	
  
Students	
   And	
   Parents	
   At	
   Jumeira	
   Baccalaureate	
   School	
   Listen	
  
Intently	
  To	
  hearLIFE	
  Clinic	
  Presentation	
  
	
  
Dubai,	
  May	
  13	
  –	
  Parents	
  and	
  students	
  were	
  educated	
  about	
  why	
  hearing	
  is	
  so	
  vital,	
  
learning	
  more	
  about	
  protection	
  and	
  treatment	
  of	
  hearing	
  loss.	
  Hearing	
  loss	
  in	
  adults	
  
and	
  children	
  can	
  go	
  un-­‐noticed	
  and	
  it	
  can	
  cause	
  serious	
  challenges	
  when	
  it	
  comes	
  to	
  
communication	
  and	
  development	
  in	
  all	
  aspects	
  of	
  life.	
  	
  
	
  
The	
  hearLIFE	
  Clinic	
  is	
  an	
  otology	
  clinic	
  dedicated	
  to	
  treat	
  hearing	
  loss	
  in	
  adults	
  and	
  
children.	
  	
  Their	
  goal	
  is	
  to	
  raise	
  awareness	
  of	
  hearing	
  loss	
  by	
  education	
  campaigns	
  in	
  
schools	
   and	
   among	
   other	
   healthcare	
   professionals	
   and	
   institutions.	
   As	
   part	
   of	
   the	
  
campaign,	
  screening	
  tests	
  are	
  being	
  offered	
  in	
  schools	
  which	
  will	
  ensure	
  any	
  hearing	
  
loss	
  can	
  be	
  detected	
  early	
  and	
  treated	
  as	
  soon	
  as	
  possible.	
  
Rachel	
   Jex,	
   the	
   Jumeira	
   Baccalaureate	
   School	
   	
   (JBS)	
   Nurse,	
   said:	
   “The	
   hearLIFE	
  
presentation	
  this	
  morning	
  really	
  made	
  our	
  parents	
  and	
  students	
  consider	
  the	
  most	
  
simple	
   every	
   day	
   things	
   that	
   really	
   can	
   have	
   an	
   impact	
   on	
   a	
   child’s	
   hearing	
  –	
   the	
  
presentations	
   were	
   extremely	
   engaging	
   for	
   parents	
   and	
   children	
   alike	
   -­‐	
   all	
   credit	
  
given	
  to	
  hearLIFE	
  for	
  their	
  awareness	
  campaign.’	
  
Parents	
   who	
   attended	
   the	
   presentation	
   saw	
   an	
   instant	
   change	
   in	
   their	
   child’s	
  
behavior	
  upon	
  returning	
  home	
  from	
  school	
  today,	
  they	
  asked	
  for	
  the	
  television	
  to	
  be	
  
turned	
   down	
   and	
   enquired	
   about	
   their	
   ear	
   cleanliness.	
   All	
   of	
   this	
   shows	
   that	
   the	
  
campaign	
  is	
  working	
  and	
  goes	
  to	
  support	
  hearLIFE	
  in	
  achieving	
  its	
  goals.	
  
"The	
   hearLIFE	
   Clinic's	
  collaboration	
   with	
   schools	
   like	
   JBS	
  is	
   essential	
  in	
   delivering	
  
early	
  awareness	
  about	
  hearing	
  loss.	
  Throughout	
  the	
  early	
  school	
  years,	
  parents	
  and	
  
educators	
   should	
   monitor	
   school	
  children's	
   hearing	
   because	
   it	
   can	
   affect	
   their	
  
development	
  and	
  education	
  as	
  well	
  as	
  social	
  interactions.	
  Children	
  with	
  undiagnosed	
  
hearing	
   problems	
   tend	
   to	
   face	
   difficulties	
   in	
   school	
  and	
   in	
   some	
   cases	
   can	
  
be	
  misdiagnosed	
   with	
  laziness	
   or	
   learning	
   difficulties.	
  There	
   are	
   several	
   options	
   for	
  
treating	
   hearing	
   problems,	
   but	
   the	
   most	
   important	
   factor	
   is	
   early	
   diagnosis	
   and	
  
intervention,	
  especially	
  in	
  children	
  so	
  they	
  can	
  get	
  back	
  on	
  track	
  with	
  their	
  education	
  
and	
  make	
  the	
  most	
  of	
  the	
  fun	
  that	
  childhood	
  brings,"	
  said	
  Jasmin	
  Beck,	
  CEO	
  hearLIFE	
  
Clinic	
  Dubai.	
  
 
Working	
   closely	
   with	
   hearLIFE	
   allows	
   Jumeira	
   Baccalaureate	
   School,	
   a	
   Taaleem	
  
School,	
  to	
  be	
  fully	
  informed	
  about	
  how	
  to	
  support	
  children	
  in	
  school	
  with	
  hearing	
  
loss,	
  ensuring	
  any	
  barriers	
  to	
  communication	
  are	
  overcome	
  effectively.	
  
	
  
	
  
Ends-­‐	
  
	
  
For	
  more	
  information	
  contact:	
  
Felicity	
  Preston	
  
Director	
  of	
  Development	
  and	
  Admissions	
  
Jumeira	
  Baccalaureate	
  School	
  
marketing@jbschool.ae	
  -­‐	
  +971	
  (0)4	
  344	
  6931	
  	
  
or	
  	
  
Clive	
  Pierrepont	
  	
  
Director	
  of	
  Communications	
  
Taaleem	
  
cpierrepont@taaleem.ae	
  	
  +971	
  (0)55	
  8097447	
  	
  
	
  
	
  
About	
  Taaleem	
  
Taaleem,	
  which	
  means	
  education	
  in	
  Arabic,	
  has	
  been	
  establishing,	
  operating	
  and	
  managing	
  
early	
  childhood,	
  primary	
  and	
  secondary	
  schools	
  since	
  its	
  inception	
  in	
  2004.Taaleem	
  seeks	
  to	
  
raise	
  the	
  regional	
  educational	
  standards	
  through	
  the	
  committed	
  development	
  of	
  individual	
  
student’s	
  talents	
  and	
  passions,	
  which	
  is	
  in	
  turn	
  facilitated	
  and	
  supported	
  by	
  the	
  recruitment	
  
of	
  top	
  international	
  educators	
  and	
  the	
  implementation	
  of	
  international	
  education	
  policies,	
  
operations	
  and	
  global	
  best	
  practice.	
  
With	
  quality	
  at	
  the	
  forefront	
  of	
  Taaleem’s	
  offering,	
  each	
  project	
  is	
  tailored	
  to	
  answer	
  the	
  
specific	
  educational	
  requirements	
  of	
  a	
  wide	
  range	
  of	
  families	
  by	
  offering	
  top	
  international	
  
curricula	
  including	
  British,	
  American,	
  the	
  International	
  Baccalaureate,	
  International	
  Primary	
  
Curriculum	
  and	
  their	
  proprietary	
  custom	
  early	
  childhood	
  programme.	
  
Taaleem	
   is	
   wholeheartedly	
   committed	
   to	
   creating	
   and	
   implementing	
   benchmark	
  
educational	
   initiatives,	
   nurturing	
   educational	
   excellence	
   through	
   the	
   attraction,	
   retention	
  
and	
   development	
   of	
   the	
   best	
   educators.	
   The	
   continuous	
   evaluation	
   and	
   improvement	
   of	
  
standards	
  across	
  all	
  schools	
  has	
  ensured	
  that	
  the	
  Taaleem	
  schools	
  have	
  been	
  established	
  as	
  
valued	
  cornerstones	
  of	
  their	
  communities.	
  www.taaleem.ae	
  
	
  
	
  
 
About the hearLIFE Clinic
Open	
  since	
  May	
  2012	
  in	
  Dubai	
  Healthcare	
  City,	
  UAE,	
  the	
  hearLIFE	
  Clinic	
  delivers	
  a	
  life-­‐long	
  
commitment	
   to	
   patients	
   living	
   with	
   hearing	
   impairments	
   and	
   deafness	
   by	
   offering	
   a	
   full-­‐
service	
  solution	
  that	
  includes	
  initial	
  diagnosis,	
  surgery,	
  rehabilitation	
  therapy	
  and	
  long-­‐term	
  
aftercare	
  tailored	
  to	
  the	
  patient’s	
  specific	
  needs.	
  	
  
Fitted	
  with	
  the	
  latest	
  tools	
  and	
  equipment	
  as	
  well	
  as	
  an	
  experienced	
  medical,	
  audiological	
  
and	
  rehabilitation	
  team,	
  the	
  hearLIFE	
  Clinic	
  aims	
  to	
  help	
  patients	
  overcome	
  hearing	
  loss	
  in	
  a	
  
qualified,	
  reliable,	
  caring	
  and	
  supportive	
  environment.	
  	
  
The	
  hearLIFE	
  Clinic	
  has	
  been	
  designed	
  with	
  both	
  adults	
  and	
  children	
  in	
  mind	
  and	
  provides	
  a	
  
range	
   of	
   facilities	
   that	
   includes	
   soundproof	
   rooms	
   for	
   audiological	
   testing,	
   rehabilitation	
  
rooms	
   designed	
   to	
   engage	
   children	
   as	
   they	
   undergo	
   speech	
   therapy	
   and	
   consultation	
  
rooms.	
  	
  	
  	
  
As	
  a	
  recipient	
  of	
  an	
  Academic	
  Permit	
  by	
  the	
  Dubai	
  Healthcare	
  City	
  Academic	
  and	
  Research	
  
Council,	
   the	
   hearLIFE	
   Clinic	
   also	
   offers	
   accredited	
   training	
   programs	
   and	
   workshops	
   to	
  
medical	
  professionals	
  and	
  the	
  general	
  public	
  that	
  cover	
  all	
  aspects	
  related	
  to	
  hearing	
  loss	
  
and	
  the	
  latest	
  treatments.	
  
www.hearlifeclinic.com 	
  
	
  
	
  

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Students and Parents at Jumeira Baccalaureate School Listen Intently To hearLIFE Clinic Presentation

  • 1.     Press  Release     For  Immediate  Release     Students   And   Parents   At   Jumeira   Baccalaureate   School   Listen   Intently  To  hearLIFE  Clinic  Presentation     Dubai,  May  13  –  Parents  and  students  were  educated  about  why  hearing  is  so  vital,   learning  more  about  protection  and  treatment  of  hearing  loss.  Hearing  loss  in  adults   and  children  can  go  un-­‐noticed  and  it  can  cause  serious  challenges  when  it  comes  to   communication  and  development  in  all  aspects  of  life.       The  hearLIFE  Clinic  is  an  otology  clinic  dedicated  to  treat  hearing  loss  in  adults  and   children.    Their  goal  is  to  raise  awareness  of  hearing  loss  by  education  campaigns  in   schools   and   among   other   healthcare   professionals   and   institutions.   As   part   of   the   campaign,  screening  tests  are  being  offered  in  schools  which  will  ensure  any  hearing   loss  can  be  detected  early  and  treated  as  soon  as  possible.   Rachel   Jex,   the   Jumeira   Baccalaureate   School     (JBS)   Nurse,   said:   “The   hearLIFE   presentation  this  morning  really  made  our  parents  and  students  consider  the  most   simple   every   day   things   that   really   can   have   an   impact   on   a   child’s   hearing  –   the   presentations   were   extremely   engaging   for   parents   and   children   alike   -­‐   all   credit   given  to  hearLIFE  for  their  awareness  campaign.’   Parents   who   attended   the   presentation   saw   an   instant   change   in   their   child’s   behavior  upon  returning  home  from  school  today,  they  asked  for  the  television  to  be   turned   down   and   enquired   about   their   ear   cleanliness.   All   of   this   shows   that   the   campaign  is  working  and  goes  to  support  hearLIFE  in  achieving  its  goals.   "The   hearLIFE   Clinic's  collaboration   with   schools   like   JBS  is   essential  in   delivering   early  awareness  about  hearing  loss.  Throughout  the  early  school  years,  parents  and   educators   should   monitor   school  children's   hearing   because   it   can   affect   their   development  and  education  as  well  as  social  interactions.  Children  with  undiagnosed   hearing   problems   tend   to   face   difficulties   in   school  and   in   some   cases   can   be  misdiagnosed   with  laziness   or   learning   difficulties.  There   are   several   options   for   treating   hearing   problems,   but   the   most   important   factor   is   early   diagnosis   and   intervention,  especially  in  children  so  they  can  get  back  on  track  with  their  education   and  make  the  most  of  the  fun  that  childhood  brings,"  said  Jasmin  Beck,  CEO  hearLIFE   Clinic  Dubai.  
  • 2.   Working   closely   with   hearLIFE   allows   Jumeira   Baccalaureate   School,   a   Taaleem   School,  to  be  fully  informed  about  how  to  support  children  in  school  with  hearing   loss,  ensuring  any  barriers  to  communication  are  overcome  effectively.       Ends-­‐     For  more  information  contact:   Felicity  Preston   Director  of  Development  and  Admissions   Jumeira  Baccalaureate  School   marketing@jbschool.ae  -­‐  +971  (0)4  344  6931     or     Clive  Pierrepont     Director  of  Communications   Taaleem   cpierrepont@taaleem.ae    +971  (0)55  8097447         About  Taaleem   Taaleem,  which  means  education  in  Arabic,  has  been  establishing,  operating  and  managing   early  childhood,  primary  and  secondary  schools  since  its  inception  in  2004.Taaleem  seeks  to   raise  the  regional  educational  standards  through  the  committed  development  of  individual   student’s  talents  and  passions,  which  is  in  turn  facilitated  and  supported  by  the  recruitment   of  top  international  educators  and  the  implementation  of  international  education  policies,   operations  and  global  best  practice.   With  quality  at  the  forefront  of  Taaleem’s  offering,  each  project  is  tailored  to  answer  the   specific  educational  requirements  of  a  wide  range  of  families  by  offering  top  international   curricula  including  British,  American,  the  International  Baccalaureate,  International  Primary   Curriculum  and  their  proprietary  custom  early  childhood  programme.   Taaleem   is   wholeheartedly   committed   to   creating   and   implementing   benchmark   educational   initiatives,   nurturing   educational   excellence   through   the   attraction,   retention   and   development   of   the   best   educators.   The   continuous   evaluation   and   improvement   of   standards  across  all  schools  has  ensured  that  the  Taaleem  schools  have  been  established  as   valued  cornerstones  of  their  communities.  www.taaleem.ae      
  • 3.   About the hearLIFE Clinic Open  since  May  2012  in  Dubai  Healthcare  City,  UAE,  the  hearLIFE  Clinic  delivers  a  life-­‐long   commitment   to   patients   living   with   hearing   impairments   and   deafness   by   offering   a   full-­‐ service  solution  that  includes  initial  diagnosis,  surgery,  rehabilitation  therapy  and  long-­‐term   aftercare  tailored  to  the  patient’s  specific  needs.     Fitted  with  the  latest  tools  and  equipment  as  well  as  an  experienced  medical,  audiological   and  rehabilitation  team,  the  hearLIFE  Clinic  aims  to  help  patients  overcome  hearing  loss  in  a   qualified,  reliable,  caring  and  supportive  environment.     The  hearLIFE  Clinic  has  been  designed  with  both  adults  and  children  in  mind  and  provides  a   range   of   facilities   that   includes   soundproof   rooms   for   audiological   testing,   rehabilitation   rooms   designed   to   engage   children   as   they   undergo   speech   therapy   and   consultation   rooms.         As  a  recipient  of  an  Academic  Permit  by  the  Dubai  Healthcare  City  Academic  and  Research   Council,   the   hearLIFE   Clinic   also   offers   accredited   training   programs   and   workshops   to   medical  professionals  and  the  general  public  that  cover  all  aspects  related  to  hearing  loss   and  the  latest  treatments.   www.hearlifeclinic.com