1.
2014 Media Kit

2.
Our Mission
To inspire a global perception of women and girls
as powerful contributors to society

3.
What we know
We know that if we provide stories by and about
female social entrepreneurs (FSEs) and their journeys:
• More people, organizations and companies will be aware
of the amazing enterprises of FSEs and their successes
we can THEN be a catalyst for:
• More people, organizations and companies supporting
women’s social enterprises as volunteers, mentors,
advisors, donors and investors
• More women and girls inspired to start their own social
enterprises and get involved with existing ones
And we will accomplish our mission of:
• Normalizing the belief that women and girls are valuable
and powerful contributors to their communities

4.
girltank’s Values
& Beliefs
Fresh
Inspiring
Insightful
ForwardThinking

5.
It’s time for
a new,
women-led
movement.
You can change
the world with a
crazy idea.
Being bold
is better than
being boring.
The best ideas
are built
collaboratively.
Women are
untapped
wells of
brilliant
ideas.
Storytelling
stokes the
imagination,
and imagination
changes the
world.
Leadership
without selfreflection,
compassion
and empathy is
not real
leadership.
Everything is
possible.
The world is
hungering to
support female
innovators.

6.
girltank’s Digital
Storytelling Platform
Storytelling is central to all of girltank’s operations
and activities. We use storytelling to shape and
spread innovative, new and inspiring ideas for
women’s empowerment through the real voices
and real stories of women and girl innovators.
We share these stories through an interactive
blog and digital magazine app to audiences
interested in driving social change and in learning
what positive women around the world are doing.

7.
our digital
storytelling platform...
Builds community and unites female innovators and those
who support them under a common cause
Raises the visibility of female change agents and innovators
globally
Inspires active empathy and cooperation among readers
Motivates new female leaders to start social innovation
projects
Challenges and debunks detrimental misconceptions and
myths about the capacity of women and girls

8.
SPOTLIGHT
Meet the
SlumGirl
Whisperer
A one-woman army
for girl’s education
in Mumbai’s slums
PLUS, BEST
INNOVATIONS
in education
for poor girls
So Your
Venture
Failed...
Four girltankers talk
candidly about
having to close up shop
Mapuche
Indian
Women
Weavers
ROCK
NY Fashion
Week
5
tips you
must know
to attract
angel
investors

9.
our stories...
Emphasize our female changemakers’ breakthrough moments (ah-ha and life-changing moments, along with their
growths in perception, belief and awareness)
Focus on our changemakers’ journeys – capturing the
essence of their soul-searching and their quests to
understand and make sense of their places in the world
Appeal to emotions - our audience will be able to see the
possibility for inspired action or change in their own lives
through the girltank entrepreneurs’ own journeys
Provide tips and empowering information that help female
innovators become more successful with their enterprises
5
top
Tips
YouMustKnow
to Attract
angel
investors
interview
Unusual
Ideas
to Build
the
NEXT
GENEraTioN
of
African
Leaders
Senegalese girltanker chats
with Liberian President
EllenJohnson Sirleaf

10.
Mapuche Indian WomenWeavers
ROCK
NY FashionW
eek
▲
the urge to do good and the need to look good may not be easily reconcil-
able in the context of fashion trends and the provenance of one’s outfit of choice.
VOZ (meaning voice) is a fashion company that has set itself the task of making
‘conscious fashion’ readily available so that doing good and looking good are
embodied in each garment they produce. “We are proposing an alternative type
of fashion. We, as designers, work collaboratively with artisan groups with an emphasis of celebrating indigenous culture in a respectful way through co-design,”
said Jasmine Aarons, VOZ Founder, CEO, and Design Director. Artisans’ Struggle
Against Cheap Knock-Offs The project came about following Ms. Aarons’ thesis
on ceremonial design in the Andes. Through the process of interviewing 200
artisans about their craftwork, she realized that most of them were struggling
to continue practicing their craft in a globalized context as their marketplaces
were flooded by knock-offs made in Asia and imported. Those who were able to
do the best for themselves were the ones who were innovating within their craft
because they could stand out from the clutter and the crowd in the hypersaturat-
Meet the
SlumGirl
Whisperer
A one woman army
for girls’ education
in Mubai’s slums
flip to the word changemaker in the dictionary and you’ll find a picture of Aarti Naik,
24, book in hand, surrounded by a group of slum girls from Mumbai, India. They consider
the adventurous young woman who created the SAKHI for Girls Education initiative and
developed community based girls education program, Girls Learning Center a teacher,
mentor and advocate. (I am finding difficulty to connect these three word with this sentences, hope you will connect it better) That’s not surprising since SAKHI means female friend
who supports, guides and inspires girls. Ashoka`s Youth Venture helped to initiate her social
venture - SAKHI for Girls Education. In 2008, Aarti Naik, was a dropout with no one to guide
her in the right direction. Instead of throwing herself a pity party, she thought about the little
sisters in her community. They lacked basic literacy and math skills, would have limited
career options (such as being a domestic or hotel laborer) and live in poverty. She wanted
more for them. She needed them to have bright futures. Aarti Naik asked herself: Who will
take care of my slum girls’ education?
Photos by Micaela Malmi

11.
OUR AUDIENCE...
There are
three primary
targets for our
storytelling
platform:

12.
1
2
Aspiring and active
female innovators and
social entrepreneurs
from all over the world
Government agencies
corporations, schools,
organizations that support women and girls
• tech innovators
• global mindset
• often bilingual
• school and/or
• community leaders
• Broad reach
• Strong commitment
to empowering women
and girls
• Slow adopters, but
once converted reliable
and steady customers
• Influential in
communities
Main Characteristics
3
Progressive men and
women looking to
change the world with
new ideas (like at TED)
• global-minded
• socially-conscious
• independent thinkers
• support issues that
help women and girls

13.
Utilize the expertise
and reach of the girltanker database to spread
the word and create interest
among other women
and girl innovators
Create public buzz by
engaging high-level nonprofit and social change
community leaders, business
leaders and celebrities
around the globe with
interviews in the
magazine
Go-ToMarket
Strategies
Pitch and place
stories about
girltankers,and girltank
to newspapers, magazines and online news sites
Develop a partnership with a recognized global communications partner/
corporation to ensure credibility and broaden reach

14.
The Time Is Now!
We know that corporations, government
agencies, community organizations and
the progressive men and women are
looking for ways to support women and
girls globally and to hear their empowered stories.
Nike, for instance, launched the Girl
Effect in 2007, a $100 million investment
with the Novo Foundation, to get girls
on the policy agenda of institutions
worldwide
Coke initiated its 5x20 plan with the
idea to get 5 million women employed
by 2020
The United Nations launched UN
Women, a body specifically convened
to advance the rights of females
worldwide.
Other players changing strategies to
focus on women and girls include the
World Economic Forum, Exxon Mobile,
Goldman Sachs, the Clinton Foundation,
Wal-Mart, Intel, Toyota, the U.S. State Department and the list goes on.
We believe the time for a smart, engaging digital
publication highlighting women and girls who
care about transforming the planet and the
issues they are solving is now.
Female innovators need platforms to share their
amazing work with a world hungering to
support them.
Join the movement!

15.
please visit:
www.girltank.org