It was in 1997 when Amy Smilovic started her career in the fashion industry.Amy is the designer and founder of one of the world’s largest contemporary brand today Tibi.

1. The Start of Tibi Clothing
Brand
It was in 1997 when Amy Smilovic started her
career in the fashion industry.Amy is the designer
and founder of one of the world’s largest
contemporary brand today Tibi. Amy assigns to a
firm motto of "casual chic" and this theme
continually filters through in her work.
From having a fruitful marketing position at
American Express in New York City, Amy
relocated to Asia with her husband and began designing a small collection of contemporary
Tibi dresses.Tibi has rapidly expanded offering of ten collections per year as well as a
complete shoe line, swimwear, and home accessories. Amy hand designs a range of prints
and styles to match her personal taste and distinctive approach to dressing which she
showcases in the tents of Bryant Park each season during NYC's Mercedes Benz Fashion
Week. Pretty soon, her husband Frank Smilovic also joined her and now becomes the
President of the company.
Her husband, Frank is the one in charge for developing and implementing Tibi's global
growth strategy and managing the day-to-day affairs. Before assuming this role, Frank was
Senior Vice President of Gateway's Japan, Asia and Australia operations. And prior to
Gateway, Frank was with American Express for over 25 years in a variety of senior positions
including Head of Finance for Europe, Vice President Worldwide Marketing based in New
York and President Merchant Services Group for Asia.
It was in September 2006 when the first Tibi retail boutique was launched in New York.
Since Amy is passionate about surrounding herself with creative people and an inspiring
environment, the first Tibi’s design studio and showroom was been located in SoHo at 120
Wooster Street and was designed by Steve Blatz and Antonio Saracino. As a matter of fact,

2. the beautiful Tibi boutique has received architectural acclaim in notable publications such as
Interior Design Magazine.
Tibi clothing can be found in over 500 specialty stores and upscale department stores
worldwide includingStanwells, Saks Fifth Avenue, Henri Bendel, Neiman Marcus,
Bloomingdales, Harvey Nichols, Harrods and Scoop. Tibi also has showrooms in Los
Angeles, Dallas, London, Milan, Australia and Canada to better support the company’s
expansion.. Many celebrities have become avid fans of Tibi's sophisticated prints and
captivating creations. Few of them are Scarlett Johansson, Liv Tyler, Drew Barrymore and
Reese Witherspoon.
Her youthful and sophisticated style of clothes gives gorgeous inspiration to each individual’s
identity. There dresses in bright colors and interesting prints are also perfect for matching
with this seasons luxurious fabrics, denim, and leather jackets and boots. Tibi clothing offers
something to liven up any wardrobe, and any occasion! Each passionate piece is infused with
both masculine and feminine aesthetics and created with rich, luxurious fabrics that
harmonize captivating contradictions. Pretty sure you can experience the true you wearing
piece from Tibi clothing.