1. FASIEH MEHTA
http://pk.linkedin.com/in/fasiehmehta/ fasiehmehta@gmail.com
29-K, Gulberg-II, Lahore, Pakistan; Cell: (92) 334 422 0994
SUMMARY ______ __
 A multifaceted result-oriented management professional with 11 years of diverse experience in driving organizational
growth by directing commercial operations and business development initiatives with core competencies in identifying
new business opportunities and spearheading projects, strategic sales and key account management. Recognized as an
expert in public service delivery reforms, using ICT for development, project planning and defining strategies to
determine the commercial direction, operational processes and long term objectives of the business.
 Successfully lead more than 19 major ICT interventions and million dollar projects that affect 110 million citizens of
Punjab
 Proven track record in making long-lasting client relations, meeting financial goals, maintaining vendor partnerships,
negotiating best-in-class inventory and services arrangements, while using a lead-by-example approach to attain and
retain peak performing teams.
 Seeking a challenging position to contribute accrued skills from public and private sector experience towards
accomplishing timely capitalization of market opportunities, enhanced company strategy and optimized operations and
grow with a passion to lead and learn, motivated by challenges.
KEY SKILLS _________________________________________
 Anticipating, Initiating and Resolving project management issues
 Strategic Negotiation and Communication, Analytical Ability, Problem Solving and Decision Making
 Public sector procurement and contract management
 Networking, Customer Relationship Management, Account Management, Client Servicing, PR, Team & Stress
Management
 Product Positioning, Event Management, Planning, Scheduling and budgeting
 Leadership, Coaching, Motivation, Target Formulation and Achievement
 Client documentation, account set up and account maintenance.
 Marketing and Sales Strategy, Promotional/Advertising Campaigns, Market Research and Trend Analysis
 Brand Planning and Strategy, Project Management, Business Development and Campaign Management
 Proficient in MS Office suite (Word, Excel, Access, PowerPoint, etc.)
 Excellent analytical, presentation, report writing and communication skills
PROFESSIONAL EXPERIENCE __
Oxford Policy Management Limited, Pakistan – Senior Consultant April 2016 – till date
Oxford Policy Management (OPM) is an international development consulting firm which aims to help low- and middle-
income countries achieve growth and reduce poverty and disadvantage through public policy reform. OPM is headquartered
in Oxford, UK.
Key Responsibilities:
 Working as an e-governance advisor for OPM Pakistan office.
 Working on the DFID-funded Sub National Governance (SNG) programme, esp. the ICT components for improving
transparency and efficiency in public sector finance.

2. Punjab Information Technology Board, Government of the Punjab, Pakistan – Joint Director (E-Govt. Services) Jan 2011
– March 2016
PITB is an autonomous body responsible for the development of ICT infrastructure, promotion of IT entrepreneurship,
capacity building in the Information Technology space and execute E-Governance initiatives for citizens and the line
departments.
Key Responsibilities:
 Plan and execute various ICT interventions to revolutionize the way 110+ million citizens of Punjab interact with the
government, to manage various e-governance initiatives.
 Portfolio management, budgeting and client-vendor relations management.
 Identifying problem areas in delivery of services to citizens, conceiving a workable solution, contract management,
writing local and international RFPs and Tenders in line with PPRA, liaison with line departments, Chief Secretary and
Chief Minister’s Secretariat
 Doing business requirements analysis, overseeing project development and deployment, in-depth analytical analysis.
 Leading various team and key projects from planning to execution; Citizen Feedback Monitoring Program, Plan9, Hajj
Monitoring System, Punjab Elections Monitoring System, Pakistan Hajj Helpline, Punjab Health Line, Punjab Blood Line,
Zimmedar Shehri, Lahore High Court’s Cause List Messaging System, Citizen E-Services, Dengue Activity Tracking &
Monitoring System, Disease Surveillance System, Innovation Punjab, Metro Bus Service Helpdesk, PDMA Disaster
Management, etc.
Key Achievements:
 Deployed the first ever Monitoring & Supporting System for the PKR 100 billion Prime Minister’s Youth Program
 Set up and managing the Hajj Monitoring System for Ministry of Religious Affairs, Government of Pakistan, a project for
facilitation of the 150,000+ Hajj pilgrims and smart phone based monitoring of private Hajj tour operators, deployed
project in KSA and Pakistan in a record time of 4 weeks from the date of first project meeting (idea conceptualization).
 Headed the Punjab Election Monitoring cell for General Election 2011 utilizing smart phone technology based monitoring
mechanisms and a 24/7 command and control center.
 Successfully had set up and led command & control center for managing floods (2010, 2013, 2014 & 2015) at Provincial
Disaster Management Authority (PDMA) of Punjab and set up a public portal for real-time field-level coordination
amongst all stakeholders. Led the first ever branchless banking based disbursement initiative of the Government in wake
of the Floods of 2014 (http://floodrelief.punjab.gov.pk)
 Initiated, led and scaled up the first ever proactive governance initiative of the Government (Citizen Feedback Monitoring
Program) across Punjab where over 11.5 million citizens were reached out to in less than 4 years, to inquire about the
quality of the service rendered by the Government using simple cellular phone technology and identify corruption.
Praised by over 155 national and international newspapers. (http://punjabmodel.gov.pk http://cfmp.punjab.gov.pk)
 Set up Punjab Health Line (with 150 doctors manning it) in less than 48 hours in the wake of 2011’s Dengue epidemic
including procurement.
 Set up Pakistan’s first public sector technology Incubator - PLAN 9 including procurement of services with an international
partner (Tenders and Contracts with various vendors for hardware and services). Incubated 14 business startups through
a nationwide talent hunt in collaboration with P@SHA (Pakistan Software Houses Association)
 Set up Pakistan’s first multi-purpose call center platform (CCC) offering shared call center solutions to the Government
departments and has successfully served as a mode of connecting with the 95+ million citizens out there
 Organized first ever e-Governance exhibition in Pakistan
 Co-authored “Innovation Punjab Report 2012” which aims to highlight innovation in Pakistan and to create the right
policy environment to empower thousands more innovation heroes; leading to the creation of new jobs and sustainable
economic growth (http://innovation.gop.pk)
 Produced various videos and short documentaries on several key ICT & Infrastructure projects of the Government

3. Provincial Information Analysis Unit, Government of the Punjab, Pakistan – Research Analyst July – Oct 2010
Provincial Disaster Management Authority, Government of the Punjab, Pakistan – Research Analyst August – Nov
2010
PIAU was a think tank for the Chief Secretary’s office – collecting data and providing analytic services on public policy issues.
PDMA is an institution at Provincial level, mandated to effectively set up a system to look after disasters and calamities
whether natural, man induced or accident. Was sent on special duty for the Flood Relief Project and setting up an ERC.
Key Responsibilities:
 Designing and executing province-wide data collection exercises and providing policy analysis on a large spectrum of
issues for the provincial Chief Secretary
 Assigning 36 administrative departments in the development of a performance management system and key
performance indicators in an effort to improve public service. This involves a comprehensive exercise of process mapping
and developing job descriptions for all employees (over 700,000) in an organization where no centralized repository of
such information exists
 Managing an in-house IT team in setting up new information systems and integrating existing ones onto a single
platform/dashboard to support management and decision-making
 Setting up and managing an Emergency Response Centre (ERC) Control Room at the PDMA Headquarters in Lahore
regarding the sorry floods that hit July 2010 including training of the staff and setting up policies and file systems.
 Monitoring, analyzing and reporting extensively on the flood; flow and extent, and predicting future flows and extent of
disaster to the Chief Secretary for informed decision making in issuing warnings.
 Working with specialists at the Punjab Information Technology Board, Microsoft, Geodan (Microsoft’s tech partner
in Netherlands), FAST & LUMS, in designing and deploying a Disaster Management System and a fully functional real
time updated flood relief portal (http://floodrelief2010.punjab.gov.pk)
 Conducting regular sessions for evacuation, relief and Damage Need Assessment (DNA) with Rescue 1122, Police, Health,
Social Welfare Dept., Local Government, Irrigation and other concerned Government line departments to coordinate the
relief efforts and ensure logistic support.
 Liaison with International agencies, financial institutions and NGOs for donating Model Villages.
 Managing the Public Relations for the PDMA; coordinating with the advertising agencies for various artifacts and video
documentaries for the donors.
 Coordinated and executed a very successful Donor’s Conference held in Islamabad on 30-09-10.
Baari Falcon (Pvt.) Ltd., Karachi, Pakistan – Manager Strategic Planning & Growth Sep 2009 – Jul 2010
Baari Falcon (Pvt.) Ltd. is engaged in marketing and sales of rice to various markets worldwide, the first exporters of rice
from Pakistan
Key Responsibilities:
 To develop strategic brand management portfolio, conduct market research and surveys
 To devise local sales strategies, training of sales team and exploring global markets for exports
 To manage the supply chain from procurement to the final delivery
Key Achievements:
 Implemented a performance and quality management system resulting in efficient performance and increased revenue
with the same resources; enhancing employee reliability and inducing motivation due to performance reward linkages
 Launched 6 brands of rice in the market from the idea conception phase; BAARI, DASTARKHWAN, LAZZAT, PAKWAN,
ZAOUQ & SUPER KERNAL with intensive BTL for the same
 Increased the sales by 25% within six months’ time; also closed two $ 0.5 million deals with Ukraine
 Secured deals with multinational retail giants in European and GCC markets and also UN missions in Africa
Lahore Esschem (Pvt.) Ltd., Lahore, Pakistan – Manager Marketing Jan 2007 – Aug 2009
Lahore Esschem (Pvt.) Ltd. is a commercial importer and distributor of industrial raw materials and chemicals, in

4. business for over 56 years
Key Responsibilities:
 Local sales, brand and supply chain management, policy designing, project management and customer service
Key Achievements:
 Helped the company achieve highest sales mark of Rs.563 million in its history with a 400% growth in sales in 2007-08
 Launched brands of various chemicals and raw materials. Also launched Franchises in Lahore and Central Punjab
 Secured and managed key accounts; Unilever, Aventis, Reckitt and Benckiser, Packages, to name a few
 Conceived and executed projects like group branding, construction of sales and display outlets for the group, fully
dynamic corporate website, office automation, to list a few

5. The Resource Group, Lahore, Pakistan – Business Development Executive March – Dec 2006
The Resource Group is the largest multinational BPO service provider, listed on KSE
 Worked in the Corporate Marketing Department with key responsibilities being Business Development for TRG World
from Australia and New Zealand; brought in lucrative business for the organization from the Oceania and Asia Pacific
regions.
 Surpassed the targets given for sales for all the campaigns, generating record high sales in the history of TRG Pakistan.
 Was also engaged in training agents on Sales and Communication Skills.
Standard Chartered Bank, Lahore, Pakistan – Personal Financial Consultant Dec 2005 – Mar 2006
Standard Chartered Bank Pakistan is a subsidiary of the multinational Standard & Chartered Bank of Great Britain
 Worked in the capacity of a Personal Banker cum Relationship Manager with main responsibilities being: New Business
Acquisition, Client Portfolio Management and Customer Services.
Premier Insurance Ltd., Lahore, Pakistan – Deputy Manager Underwriting Dec 2004 – Nov 2005
Premier Insurance Limited is a public limited General Insurer, listed in all major stock exchanges of Pakistan, serving for 6
decades
Key Responsibilities:
 Worked in the Underwriting department (Marine, Motor, Miscellaneous and Fire) with key responsibilities being Risk
Assessment.
 Underwriting Insurance policies, Client Portfolio Management and Customer Services.
Key Achievements:
 Implementation of General Insurance & Accounting System (ERP) in Punjab.
 Highlighted discrepancies up to the tune of Rs.40 million in Motor & Miscellaneous Insurance.
 Delivered training of the staff on Customer Service.
EDUCATION
Pakistan Institute of Management Professional Diploma in Supply Chain-CSCPTM
73% OPM 2010
I.B.A, University of the Punjab Masters in Business Administration-Marketing 3.83 CGPA 2009
I.B.A, University of the Punjab Post Graduate Diploma-Business Administration 3.89 CGPA 2006
Hailey College of Commerce B.Com (IT) 1st
Division 2004
VOLUNTEER WORK _
 Active member of LIONS CLUB INTERNATIONAL, ROTARY CLUB INTERNATIONAL & FATMID FOUNDATION
 CARE; taught unfortunate children. Helped CARE in pursuit of generating funds for educating special children
TEACHING EXPERIENCE_______________________________________________________________________________
 Teach courses on E-Governance and Data-driven decision making to civil services officers; at the induction stage in the
Civil Service Academy, in the Mid-Career Management Course (promotional course for grade 18 officers), in the Senior
Management Course (promotional course for grade 19 officers) and in the National Management Course (promotional
course for grade 20 officers) since 2013
 Also teach at the Civil Services Academy
 Have given many motivational talks at the University of Punjab and ICT4D conferences

6. MEMEBERSHIPS & AFFILIATIONS _______
 Project Management Institute
 Marketing Association of Pakistan
 APICS – American Association of Operations Management
 Asia Pacific Marketing Federation
 Consumer Association of Pakistan
HOBBIES & INTERESTS________ _______ _
 Training & development, change management, setting up new organizations and projects from scratch, learning and
using new and innovative technologies, travelling, swimming, cooking, music, suits and photography
PERSONAL INFORMATION____ _______
 Birth Date: 26 April 1984 (Age: 31)
 Nationality: Pakistani
 Marital status: Married
 Languages: Fluent in English, Urdu & Punjabi
REFERENCES_______ __________
Zubair Khurshid Bhatti Dr. Umar Saif
Senior Public Sector Management Specialist Chairman
Governance Global Practice Punjab Information Technology Board
The World Bank, Pakistan Govt. of Punjab, Lahore, Pakistan
Email: zbhatti@worldbank.org Email: saif.umar@gmail.com
Linkedin:pk.linkedin.com/pub/zubair-bhatti/5/606/420 Linkedin: www.linkedin.com/in/umarsaif/en
More references can be furnished, if required