Background information on Convention 2020's seminar on meeting innovation & technology timelines given at IMEX10

1. Meeting Innovation and
the Technology Timeline
May 25th 2010
IMEX 10 Frankfurt
Rohit Talwar
rohit@fastfuture.com
www.convention-2020.com
Web / Newsletter: www.fastfuture.com
http://twitter.com/fastfuture
http://www.linkedin.com/in/talwar
Blog http://widerhorizons.wordpress.com

2. Image Sources for Slides
4. http://www.borev.net/imf.jpg
5. http://nedmartin.org/amused/batman-downsized
6. http://www.liftconference.com/files/images/lift10_poster_300px.jpg
7. http://www.gastro2009.org/impressions/ind_exh/index.php?navId=277
8. blog.sustainablog.org/wp-content/files/2007/11/ted.jpg
9. www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png
10. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg
11. ASAE
12. IMEX
13. www.globaleventsummit.com/files/image_16_territorytalkc.jpg
14. www.liftconference.com/files/lift_affiche_426X300.png /
www.ulsteingroup.com/kunder/ulstein/mm.nsf/lupgraphics/innotown.jpg/$file/innotown.jpg
15. www.masternewmedia.org/images/virtual-media-conference-groupshot-350.jpg
16. Source: InterVISTAS Consulting citing Industry Financial Forecast Table (IATA Economics)
18. www.geekologie.com/2008/02/25/looking-glass-1.jpg / artoftheiphone.com/wp-
content/uploads/2009/08/Yelp-Augmented-Reality-Subway.jpg
19. www.highdisplay.com/wp-content/uploads/2009/09/future-computer-monitors3.jpg
20. blog.core-ed.net/derekarchives/NokiaFanPhone.jpg / www.concept-phones.com/wp-
content/uploads/2009/06/trou_hologram_flexible_concept_phone_2.png
24. lonewolflibrarian.files.wordpress.com/2009/05/conference.jpg
25. www.mobileedgeblog.com/wp-content/uploads/2008/05/business-traveler-at-airport.jpg
26. www.muzlyrics.com/wp-content/uploads/2009/04/telepresence.jpg
28. www.watblog.com/wp-content/uploads/2009/02/mobile-internet.gif
29. www.pps-llc.com/images/communicate.jpg
30. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hme
dium.jpg
31. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg
32. http://lonewolflibrarian.files.wordpress.com/2009/06/datastorage.jpg
33. www.rcmaweb.org/Portals/0/Home%20Page%20Pictures/Home%20page%20conference%20picture.jpg

3. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead
• Multiple outputs Nov 2009 – October 2010
• Initial survey designed to stimulate thinking about the next 10 years
• Industry-wide Sponsors

4. Turbulent Times Ahead
http://www.borev.net/imf.jpg

5. Streamlined Events - WYSTC
http://www.borev.net/imf.jpg

6. Collaborative Design - LIFT
http://www.borev.net/imf.jpg

7. Collaborative Events – Gastro 09
http://www.borev.net/imf.jpg

8. Global Franchise - TED
http://www.borev.net/imf.jpg

9. Silent Conference – Globe Forum
http://www.borev.net/imf.jpg

10. Hybrid Events – ITM / AIA
http://www.borev.net/imf.jpg

11. Customer Experience Led
Customer Facing Details
Ground Logistics
Marketing
Speakers /
Events
Theme /
Location
Source: ASAE http://www.borev.net/imf.jpg

12. Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors

13. CEO Only – Global Events
Summit
http://www.borev.net/imf.jpg

14. Lean Management
http://www.borev.net/imf.jpg

15. Technology Horizons –
Survey Findings

16. Operating Profit ($ billions)
15
10
5
0
-5
-10
-15
-20
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010F

17. Technology – The World in your Hand?
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• Camcorder
• 100Mbps
• 24M Color Display
• Email
• Memory (160GB)
• IMS
• Multiformat A/V
• Browsing
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

18. Augmented Reality

19. Holographic Displays

20. Evolution of Smart Phones

21. TeliaSonera in Sweden claims
a 76% reduction in carbon
dioxide emissions
• Reducing business travel by
more than 50%
• Increasing the use of tele-meeting
services, by 15-20% per year
76% CO2 • Reducing the office area/employee
reduction
by a total of 50%
• Reducing total energy consumption
by more than 30%
• Green electricity from 2007
• Introducing mobile working
2001 2009
21

22. TeliaSonera TelePresence
Meetings Stockholm-Helsinki
• Number of meetings: 464
• Reduced number of journeys: 1.392
– 500,000€ in travel costs
• Saved working time: 40 months
• Reducing carbon dioxide emissions by: 169,000 kg
22

23. Meeting Models
Source: Tandberg

24. Will Investment in Meetings Hold Firm?
Compared to today, in 2020 my company/organisation will still invest at
least as much time and money in organising conferences and exhibiting
at trade shows as they do at present.
74%
1088 respondents 24

25. Impact of Time and Cost Pressures
Compared to today, in 2020 my company/organisation will be unwilling to
allow staff to travel to as many conferences and exhibitions in order to
save time and money.
46%
1097 respondents 25

26. Meeting Alternatives
By 2020, my company/organisation will be investing far more money in
alternatives to conferences and exhibitions than they do today.
59%
1097 respondents 26

27. Event Technology in 2020 (%)
Which of these technologies do you think will be commonplace in conventions
and exhibitions by 2020?
% of Respondents
27

28. IP Everywhere?
By the Year 2020 The latest mobile technology will allow me to access any factual
information wherever I am located at any time. So I won't need to attend
conferences or exhibitions to obtain this type of information.
42%
1101 respondents

29. Connected World
In 2020, my ability to communicate, share data, and negotiate at any
time and in any place with clients, suppliers, and business partners will
be vastly greater and more efficient than today, thanks to technology.
92%
1100 respondents 29

30. Technology Gets Personal
By 2020 all conferences and exhibitions I attend will offer a totally
personalised experience, tailor-made to my needs, and offering
whatever technological tools are needed to make the event fully
interactive so I can engage with and influence the content of the event.
1093 respondents
77% 30

31. Total Customisation
In 2020, the personal comfort of attendees will be much more important to
organisers than today. Individuals will be able to obtain personalised menus at
meals, there will be many options for entertainment and relaxation, e.g.
customised seating. Organisers will make far better use of information about
individual attendees than they do today.
70%
1093 respondents 31

32. Full Event Capture
In 2020, almost everything that happens at events will be measured and stored as
useful data for organisers and participants to use in real time, including sessions
that individuals attend, interactions between attendees, appointments that are
made and the educational and business interests that individuals express (before,
during and after the event).
93%
1084 respondents 32

33. Conclusions
• Real innovation
taking place
• Courage
• Technology
Options Expanding

34. Convention 2020 - Objectives
The objectives of the study are to use multiple futures research techniques to:
• Help the industry value chain prepare for the future
• Provide key insights on how live meetings could evolve by 2020
• Help meeting owners, managers and designers think about the future
customer experience
• Help venues and destinations think about the implications for their strategy
• Suggest emerging strategies, approaches and business models for events,
venues and destinations
• Use a highly participative ‘open’ research process to educate and inspire
participants
34

35. Platinum Sponsors
35

36. Gold Sponsors
Technology Partners
Thought Partners
36

37. Survey Respondents
Rank Country Percentage of total
Respondents
1 United States 20
2 Germany 12
3 United Kingdom 11
4 France 3
5 Australia 3
6 Italy 3
7 Netherlands 3
8 Spain 3
9 Switzerland 3
10 Belgium 3
37

38. Regional Distribution of Respondents
Africa 3%
South America 2% Asia 7%
Australasia 4%
Middle East 2%
908 respondents 38

39. Industry Representation
No . of
Respondents
76%
81%
24%
19%
1103 respondents 912 respondents 39

40. What industry sector do you work in?
940 respondents % of Respondents 40

41. Do you work in the conventions or travel
industry – if so what sector?
% of Respondents
707 respondents 41

42. Next Steps – How Can You Get Involved
• Next Report – July 2010
• Final Report – ICCA October 2010
• Surveys and Workshops June – Oct 2010
– Can you Host a Workshop?
• Expert Papers
• Student Essay Competition
• Web Consultations
• You tell us what you’d like to see …
• Ask About the Sponsorship Benefits
42

43. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

44. Designing Your Future
Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

45. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Programmes Strategy Creation & Investment
Development of
Implementation
Roadmaps

46. Example Projects
• Public and private client research e.g. :
– Convention 2020
– The Shape of Jobs to Come – Department for Business, Innovation and Skills
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Vision
to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Scenarios for the global economy for 2030 and the implications for migration
– Global Economies – e.g. The Future of China – the Path to 2020
– Winning in India and China
– Aviation and Airports e.g. Aviation 2030
– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trends
and challenges for the events industry
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats

47. Our Clients