What is Sound2Serve?

What is Sound2Serve?
With Sound2Serve you can create branded, music promotion campaigns using your public
and private tracks from SoundCloud.

You can set up & manage templates, mailing lists and campaigns.

www.soundtoserve.com

What is Sound2Serve?
The process is very simple:

1. Upload your high quality .mp3 or .wav to SoundCloud;
fill in all the information about the tracks and upload the artwork images. Mark them as
private (or not) and enable downloads.
2. Create a new campaign in Sound2Serve;
select the template, select the tracks you uploaded on SoundCloud, enter + select the
information of the campaign. This takes less than a minute.
3. Deliver the campaign to one or multiple mailing lists;
send the campaign right away, and/or schedule deliveries in the future. Monitor the
activity (views, plays, downloads, rating, comments) and receive feedback to help you
promote your tracks.
4. At the end of the campaign period, replace the full track on SoundCloud with a preview
and mark it public. Sharing your tracks with the community including all the plays,
downloads and comments* you collected through your Sound2Serve campaign.

*Comments are posted back to SoundCloud only if the recipient has connected their
SoundCloud account as well.


What is a template?
By creating templates you can customize the look & feel of your campaign. Each template
consists of a part related to the email that is sent to your subscribers and a part that is
related to the design of the campaign page.

Email settings
When you deliver a campaign to a mailing
list, the recipients receive a personalized
email with the custom message you’ve
entered in the delivery form and information
with a link to the campaign page.
You can set 3 parameters for this email:
1. From field name
2. Reply to email
3. Website URL


What is a template?
Campaign page settings
Once a recipient clicks on the link in the email to
the campaign page, a webpage is opened that
presents your tracks with the selected info. This
page can be customized so it fits the look & feel
of your brand.
You can upload a header and footer image and
set the colors for different
parts of this campaign page
such as font, links, hovers,
Backgrounds and the player.


What is a mailing list?
Mailing lists are a way to categorize your contacts. Not everyone is interested in the same type of
music, so the better you group your contacts the easier it will be to target the right people with
the right music, resulting in more and better feedback.
You can add subscribers to your lists manually or by importing a csv file.

Contacts
Contact records consist of the following information:
Email, Name, Affiliation, Display Name, Description and Country.
Email, Name and Country are required.
Display Name and Description are for your internal use only. The Display Name is used on your
feedback reports.

We keep only 1 contact record per email address in our database. If you enter an email address
that does not yet exist in our database, you will be asked to provide the Name, Affiliation, Display
Name, Description and Country.

When you save this new record, the Name, Affiliation and Country become under the control of
the email owner. They can update their information when it changes, keeping your contact info up
to date at the same time.

If you enter an email address that already exists in our database, we will provide you with the
Name, Affiliation and Country.


What is a mailing list?
Subscribers
You can add a contact as a subscriber to
one or more mailing lists (manually or by
csv file import). When you add a
subscriber to a mailing list for the very
first time, they will receive an email
notification about it. This only happens
once!
Your contacts can unsubscribe
and also re-subscribe to your
mailing lists as long as you
don’t delete them.


What is a campaign?
A campaign is a presentation of your music. This presentation is a combination of a
template, a title, description and tracks + information you pull from SoundCloud.


What is a campaign?
Deliveries
You can deliver this campaign to people and invite them to listen to and download your tracks, get their
feedback and hopefully their support as well.

You can schedule different deliveries of your campaign at different moments providing a start date and
end date for each delivery. As soon as the start date of a delivery is reached, the campaign is sent to
whatever mailing list you have included in it. You will be able to focus on other tasks in the meantime.

For example: the first week of the campaign period you can send it to top tastemaker DJs. The second
week you can deliver it to music journalists and reviewers including some of the feedback you already
collected in the first week. The third week you can send it to another group of people and so on.

When the end date is reached,
the recipient can still check
the campaign out, but no
longer leave feedback and
download the tracks.

You can enter a custom
message per delivery in any
language. This message gets
included in the email that gets
sent to your subscribers.


What is a campaign?

Feedback & Statistics
Every campaign includes a 3-step
feedback form. Recipients have to
pick a favorite track, rate the
package and leave a comment to
enable downloads.

The feedback comment and rating is
posted onto the campaign page and
is listed in the ‘Feedback’ tab of the
campaign in your account. You can
export this feedback in a pdf report.


What is a campaign?

You will be able to monitor all
views, plays, downloads, ratings
and comments of all campaigns and
per campaign.

You can easily access all data via
the ‘Statistics’ menu.


What is a campaign?
Build your SoundCloud profile
While running campaigns using Sound2Serve, you are building up your statistics on your
SoundCloud profile at the same time. When your campaign is finished and you are ready to
publish your tracks to the community, every play, download and comment* is shown with
each track!

*Comments are posted back to
SoundCloud only if the recipient
has connected their SoundCloud
account as well.


Recipients Dashboard
Inboxes are flooded with promo emails these days. We've tried to make life a bit easier for
recipients.
In the recipient’s account settings,
they are able to update their
contact information. They can also
hook up their own SoundCloud
account and when they do, their
feedback comments get posted
back on SoundCloud. The comment
is posted below the track they
picked as their favorite in your
campaign.

You can check whether a contact
has connected their SoundCloud
account by opening the contact details pop-up. If you see
their profile image and SoundCloud url, the connection is
established.


Incoming Campaigns & Archive
All incoming campaigns that are sent to the recipient through Sound2Serve are listed in the
‘Promos’ menu. When a recipient has checked out a campaign they have the option to
archive it. This enables them to keep their incoming list clean.

Expired Campaigns
When the end date of a campaign
delivery is reached, it will auto-
matically be moved to the
‘Expired’ list. The recipient can still
check campaigns that are listed here,
but the feedback form and
download are disabled. If you delete
a campaign it gets deleted on the
recipient’s side as well.


Subscriptions
Recipients can manage their own subscriptions. They are able to unsubscribe and re-
subscribe on mailing list level. They can mark mailing lists as a favorite. By doing this, all
incoming campaigns get a ‘star’ icon.
Many DJs travel constantly and if they want to check new promo tracks from their favorite
artists or labels quickly before an important gig, they can filter their incoming campaigns
list simply by clicking the ‘Show favorites’ button.


Sound2Serve Contact & Information
We hope this brief presentation will help you get on your way with Sound2Serve.
You can find step by step tutorials on our blog: http://blog.soundtoserve.com/howto

If you have any questions or if you would like to schedule a webinar, please get in touch with
us via www.soundtoserve.com


What is Sound2Serve?

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